In modern design, no matter which area of ​​the design emphasizes the protection of the environment, the reuse of resources, emphasizing human nature, people-oriented. Human-oriented includes ergonomics in traditional design, human physiological and physical standards, human comfort of sensory organs, and spiritual needs of humans. From the point of view of modern universal design, there is also humanity in packaging design. Design factors.
The term Universal Design is familiar to many designers. This is an important concept put forward by Ron Mace, the director of the Universal Design Center at North Carolina State University, and the basic theory that makes the design return to people-oriented.
The principles of universal design mainly include:
1, a product should be suitable for most people use.
2. The methods and guidelines used should be simple and straightforward. Even people who are inexperienced, have no good eyesight, and have physical defects can benefit but do not constitute "handicap."
3. Users of different abilities should still be able to use each part of the product without assistance.
4. The product will not pose difficulties and dangers in a non-ideal environment, lack of concentration and misuse. The product is also less prone to fatigue during use.
In daily life, we often encounter some useful products, but it is difficult to use. For example, some cameras are too complicated for the average consumer to operate, and sometimes they cannot be used effectively due to too many small and unnecessary buttons. The words on some buttons are difficult to distinguish for people with poor vision, or are difficult to use in some inconvenient and dim environments, making users useless when using, but this is not the fault of the user. Similarly, this situation also exists in the packaging design, and now there are supermarkets for elderly people abroad, adding a lot of convenience measures to make up for design deficiencies, such as the availability of a magnifying glass on the price, make up for the text on the package is too small Unclear.
Designing for the needs and capabilities of different people is the designer's job. The purpose of the design is to create a product that is practical, safe and satisfying for any user. Designers should keep this principle in mind.
Last summer, when I went to the newly built HAPPINESS Building in Roppongi, Tokyo, I took a break from the observation hall and drank coffee. The disposable cup holder and the tray attracted my attention. Beverage packaging design, because the product is liquid, so the container for liquid products, both the container and the packaging, in this packaging design, in addition to the traditional meaning of the graphic design, the modern design concept is more practical about some of the features , Such as the selection of materials, consider recycling, use convenience, consider the user's safety and so on.
For example, the coffee cups are hot coffee, in order to prevent the hot, in addition to a corrugated paper jacket, there is also a line of text printed on it to remind you to take care not to hurt your hand. Corrugated paper has voids in the structure of the paper and can be insulated from heat, and the structure is very simple. A development pattern is a fan-shaped corrugated paper with openings on both sides.
If several people are spending together, considering the convenience of moving, there is a simple paper tray, which can be folded and can be put at the same time four cups. It is convenient and practical and fully reflects the people-oriented, consider for consumers, modern packaging design is no longer The traditional design is just drawing some patterns, writing only a few trade names, from the packaging structure, packaging materials, ease of use, environmental protection, especially for the consumer's consideration, has become an eye-catcher in modern packaging design. The highlights.
Another example is the packaging of evian mineral water that I saw on the European market last year. The bottle design has a ring. You can walk, open, there is a hint above you, use your fingers to reach here, and then reveal the water inside, squeeze the bottle into the mouth by hand, drink and flip the lid to "click" The use of plastic elastic fasteners to lock, but also hygienic and convenient, in the design of drinking water, also considered the smooth flow of water when drinking, designed the air intake.
One of the goals of the people-oriented design is to design a meaningful and gracious business with people through shape, text, name, and voice. The easiest way to design and manufacture a product is to use the features and benefits of the machine to make the automation system work with people. How the product produced by the machine can meet people's needs is the task of the designer. The designers of the modern society should be based on the needs of the overall social population. Designers' knowledge diversity and personal experience will make the design more able to meet people's needs.
The innovation of modern packaging design will enable products to increase their competitiveness and attract consumers. This will not only facilitate consumers, improve the quality of life and quality of consumers, but also bring greater benefits to enterprises in enhancing product image and improving competitiveness.
Source: Sansong