The concept of "popular" came from the emergence of French high fashion in the 19th century. Although the public in our country has only understood and accepted this in recent years, it has already been integrated into our lives and has been with us for thousands of years.
Turning history books, Wang Anshi’s “Customs†article has long had records of “popularity†and “the capital of Beijing and the hub of customs. The so-called capital teacher is the source of all the odds, the false prefecture, exotic costumes, and new trends. In the court, it was copied from the marketplace and it was not a few months but it was full of the world.†“Dynasties†and “Imitation†are referred to here as referring to the beginning and end of the popular “Fancy Dress†fashion. And "all over the world" refers to the scope of popularization. It clearly shows that the ancient garments in Kyoto have always been the objective facts of custom communication hubs. Bai Juyi's poem "Shi Shi Zhuang" also records the "Shi Shi Shi, Shi Shi Shi, from the city to spread the Quartet." Also confirmed that the popular fashion in ancient times, is from top to bottom, the first official after the civil transmission.
We once divided the production of Chinese and Western fashions into three stages: the formation period, the transition period, and the development period. The period of formation of "popularity" is precisely a long historical period. At that time, due to the constraints of the feudal social hierarchy, it was limited to the class boundaries, the scale of the epidemic was small, and the cycle was long.
The popularity of ancient Chinese skirt styles is an excellent example. It began in the Western Zhou Dynasty in the ll century BC. One type of “fetters†with a graphic decoration of a pheasant is a prototype of a skirt taken by a commanding officer. In the first year of Emperor Qin Shihuang, she was ordered to take some colored colored skirts and walked around the temple. In the Sui Dynasty, they expanded the scope of the skirts and awarded a group of skirts to their wives, mothers, and palace ladies. Until the age of Datang, women form a fixed skirt. The appearance of this single skirt is a major initiative in the history of China's clothing. The dynasties that continue to be centered on it continue to have a profound influence on the popularity of Chinese and foreign skirts.
There are many legends about ancient clothing. In "An Lushan Deeds", it was recorded that "In the early days of Tangbao (Tang), your tour priests were dressed in leopard fur hats, while women were shaken alternately. The system of right suits was narrow and narrow." In fact, Hu obeyed. The introduction of the Western Region was not just the Tianbao period of the Tang Dynasty, but should be pushed forward to the Warring States Period in 475 BC. In order to meet the needs of the war, Zhao Wuling resolutely recruited Hufu to reform military uniforms. From then on, "Hu Fu Zhai She" became an allusion, affecting many of the later dynasties, especially during the Han and Tang Dynasties. Hu Hu shocked the traditional wide-body robes. Formed a stylish "Hu Feng."
In the 15th century, the Manchu royal family entered the customs with the flag, which ended thousands of years of ancient traditional service of the Han people. The popularity of clothing, due to alien invasion, entered a mandatory era. This cheongsam stable, although it is not easily accepted by the Han nationality for a long period of time, but because of its special features, it is also refreshing. Over time, it spreads and spreads throughout the country. Especially because of its simple, quaint new fashion appeal, it was eventually assimilated by the Han people and even popular for more than 350 years. Still no significant decline.
In 1911, the 1911 Revolution abolished the monarchy, and at the same time severed the tail of feudalism - the nephew, and the complicated and elegant body - the robes. The introduction of uniforms is a reflection of the founding father Sun Yat-sen. The popularity of tunic has been around for nearly a century. The reason why this period of history is very valuable is that it has fundamentally changed the Chinese people's concept of existence. The reform of the reforms, the integration of Western civilization into the country, it seems to unveil the veil, see the outside world, suddenly see the light. Clothing reform has become an epoch-making page. This kind of modification means changes in lifestyle.
In the 1930s, the influx of Western products impacted the domestic industrial production that had just been developed. In order to promote domestic products and boycott imported products, they organized men's and women's youths to dress and use the stage for propaganda. This is a message posted on Time magazine. It is the use of "model performances" to promote popular apparel "sales advertisements." Compared with the previous "trial trials" and "royal beauty contests", this is truly progress towards modern civilization. When the artists Ye Chaoyu and Zhang Leping were artists, they once designed seasonal modern costumes for movie stars. The design material is derived from natural life. The variety and materials involved are rich and varied. The concept is novel and the technology is mature. Those works represent the prevalence of Chinese clothing in the early 20th century. In his preface to the design, Mr. Ye wrote that “in recent years, the women’s clothing has liberated all kinds of restraints.... The attire of beauty is composed of many ingredients. The height of the figure, the hue of the skin, and the unevenness of the curve all need to be linked. The responsibility of the instructor and the instructor is to create a few types of health that are compatible with the arts.†This language truly expresses the artist's understanding of clothing and fashion and the spirit of discussion of design elements. Around the mid-1930s, some fashionable women in China were still popular for a short time. They used blouses, long skirts, and cheongsam made from folk blue printed calico. At that time, fashion advocates were also Zhang Guangyu, Zhang Hao, and Ye Qianyu.
In 1949, New China established a qualitative leap due to changes in the fundamental political system and people’s sense of dress. The revolutionary torrent completely hit the long-pressurized spiritual world. A brand-new costume image - "Lenin's costume" emerged, suddenly bursting into the air in a short period of time. At that time, there was no deliberate publicity in the press, and there was no special introduction in the broadcast. This kind of spontaneous clothing phenomenon, this kind of innovation that shocked the earth, is indeed formed by the surging revolutionary trend of thought. It is a fundamental change in the social atmosphere.
From the perspective of psychology, "popularity" is a reflection of people's pursuit of novelty and their search for needs. The popularity of "revolutionary equipment" has brought people passion, hard work, hope, and hard work. When the economic recovery period enters the planning and construction stage, market supplies begin to become abundant, and the standard of living is expected to increase, it is normal for the people to turn their gaze to printing dresses. It conforms to the principle of “economic, applicable, and beautiful†advocated in social production and consumption at that time, and it also conforms to people’s mentality of pursuing new changes and longing for color.
In the 1950s, there was a calm development environment in China. Concerns from the national leaders and the advocacy of some old artists have given birth to a simple clothing reform imagination. It is hoped that in the era of peace, we will restore and promote the national costume culture of our country, and strive to beautify the people's lives and make contributions to the pursuit of international status. Then organized a large-scale exhibition of new dress design works; organized an amateur model to try to shoot, and published the first issue of the new China "Chinese clothing"; to introduce the selection of national costumes; to promote folk costume design; and light industry The Ministry for the first time established the National Higher Costume Education at the Central Academy of Arts and Crafts; participated in and directed the design and development of the Chinese exhibited works at the International Expo. In addition, a group of performing artists brought with them the famous "Peacock Dance", "Umbrella Dance", "Lotus Dance" and other fine arts at the World Youth Festival. Their costume designs include Xia Yayi, Yu Feng and others. Win a high rating, won the gold, silver design award, for the motherland to win the honor. ... All this is the result of selfless devotion and is the crystallization of passion. Although many difficulties were encountered during the process, in order to create an image of their own nation, in order to cultivate their own design talents for the normal operation of clothing, in order to go abroad ..., these clothing people are all with good The desires, shouldering the sacred mission and working silently, are like working hard on wasteland. Laid the foundation for the subsequent progress of clothing.
In the 1960s and 1970s, the fashion of clothing entered a low point in China and became rough. In the past ten years, there has been a deadlock in the country with no color, no image, and no life. The garment business is isolated from the rest of the world and derails from the rest of the world. The distorted "popular" phenomenon became a laughingstock and became a "fun talk." The "Cultural Revolution" has hampered the apparel industry that is awaiting development and it has stung people's positive patriotism. But it also inspired the garment's determination to rise from the destruction of the costume abyss. Because China’s great historical traditions are still fresh in memory, China’s long-standing costume culture needs to be inherited and developed.
After the 1980s, the implementation of reform and opening up policies, economic development, open doors, foreign exchanges frequently. The clothing business really rejuvenated its youth and opened up a new situation in which the trend is prevailing.
(a) The formation of modern fashion models began to operate and established a number of promotional teams to promote the popularity of clothing. From the 1980s, the first clothing company's performance team organized by Shanghai Women's Textile Workers began in the 21st century. Hundreds of large and small teams have emerged throughout the country. Among them are full-time professional teams, semi-professional teams and amateur performance teams. Including youth teams, middle-aged teams and children's teams. They are affiliated to systems such as light industry, textiles, foreign trade, arts, education, and tourism. The most prominent in the past 20 years is the New Silk Road model agency and the concept of '98 Model Management Co., Ltd. They belong to the larger system and have already reached and reached a considerable scale and level.
(B) The establishment of a group of old, middle and young designers. Older designers over the age of 50 are witnesses of the history of the 20th century. They have experienced the lunar years from the end of the first century in the 1940s. In more than half a century for the development and progress of China's clothing business, fighting for a long time. Saved rich creative experience and skills, dedicated a large number of masterpieces. Although there is no record of the T-stage, there is no chance of a grand prix. However, with all one's heart and soul, not for the fame and fortune of professionalism, it is an example for future generations. These garments are the pioneers in the creation of garments in China and they are the founders of the clothing design and education in China. The middle-aged designers who were trained in the 1980s are the backbone of today's apparel industry. They grew up during the reform era, and professional colleges have cultivated their good basic skills. Market opening has created a good opportunity for them to create a business. In society, they occupy a superior space and fully reflect their own value. It has become a new force in enterprises and enterprises. Thanks to this second relay baton, we have confidence in the development of Chinese clothing to a higher level in the 21st century, and it is full of hope for China to go abroad to the world. In the 20th century, new generations came out and designed new seedlings to thrive. Young designers who are already moving towards the society and students who are fighting for the job are learning. They are new people who will create the future. They should become technically capable, have a national spirit, and have both integrity and integrity. The high standard Chinese style designer. This is a generation we have carefully cultivated and placed on higher hopes.
(3) Modern clothing In China, the epidemic has begun to enter the normal operating track and strives to be in line with international standards. With the continuation of reform and opening up, the national economy is gradually developing, the national strength has been enhanced, the domestic material life has been continuously enriched, and the spiritual life has been continuously improved. Many modern elements (including modern lifestyles, modern thinking modes, and modern aesthetic modes) in civilized society have continuously Into people's survival concept. For Europe, it has long been about consuming and guiding consumption and forming a regular clothing fashion. Chinese people understand and accept it from a strange understanding, and have entered a long process of learning and imitating. Through the study of historical and world trends of thought, not only the differences between Eastern and Western cultures have been found, but also the meaning of “foreign use†and “for the past use of the past†have become more clear, and it is clear that learning is a profound truth for development. If you want to keep up with the pace of the times, if you want to develop yourself, if you want to stand in the forest of the nations of the world and develop your own costume culture, you must work hard and hard work. People are deeply pondered about the future of Chinese clothing.
In the past two decades, the small country’s market economy has provided designers with space for creation and development. Although the popular color association in China was established lately, all the popular issues (including the discussion of the epidemic law and the cycle, and the changes reflected in the design elements) have only been communicated in a certain range within the industry, and a relatively large climate has not yet formed. However, designers have continuously strengthened their understanding of “popularity†and “fashionâ€, worked hard to adjust concepts, and put increasingly mature design products on the market. This has already played an important role in publicizing and actively guiding consumption. Through the transmission of information from Chinese and foreign companies and the media, the international trend has achieved good communication effects through publications, exhibitions, and networks. In the 90s. There are also personalized costumes designed for Chinese people