The status quo and development of the label printing industry under the Internet thinking

Introduction: When people talk about "Internet thinking", they first think of many famous Internet companies such as Xiaomi and Alibaba. Is this related to the traditional label printing that we are familiar with? What is the "Internet thinking" in the label printing industry?
In the past year or two, everyone is talking about "internet thinking." What is "Internet thinking"? Baidu Encyclopedia's explanation is: in the context of the continuous development of (mobile) Internet, big data, cloud computing and other technologies, the way of thinking about the market, the users, the products, the enterprise value chain and even the entire business ecology. However, in the past, when people talked about “Internet thinking”, they first thought of many famous Internet companies such as Xiaomi and Alibaba. Is this related to the traditional label printing that we are familiar with? What is the "Internet thinking" in the label printing industry?
I think the answer is yes, and there are already many domestic companies trying. First of all, "Internet thinking" is reflected in the anti-counterfeiting function of products and the market application of interaction with social media. For example, Guangzhou Meihao's texture security label combines the “pat" website platform to achieve the combination of anti-counterfeiting and tracing and Internet marketing, and the label is becoming the Internet, especially mobile, through the QR code and barcode printed on it. The entrance to the Internet; for example, the case of Unilever's Zhonghua Toothpaste is connected to WeChat through QR code; and the mobile app developed by Jinlibao itself, which can realize RFID tags and smartphones through the NFC function that comes with the smartphone. Link; there is cloud printing in Shenzhen Zhengxinyuan...
"Internet thinking" is also reflected in the business model. At the same time forum of the South China International Label Printing Exhibition held in Guangzhou last December, in response to the development trend and opportunities of China's label printing, Mei Wei, general manager Cai Weirong, proposed the concept of “resource integration” to draw on “internet thinking”. Through the construction of the Internet platform, the manufacturers in the industrial chain will be integrated nationwide to optimize the procurement, production, logistics and service processes, and improve the operational efficiency of the entire industry chain.
At the same time, manufacturers have also defined "internet thinking." Zheng Yuanheng, the general manager of labeling material supplier Dongguan Ande, believes that the core of "Internet thinking" is "the cost-effectiveness of products", which is cost-effective under the premise of ensuring products and quality. All of this shows that "Internet thinking" is going deep into the label printing industry. We will introduce the application of Diet Coke's extraordinary projects, future anti-counterfeiting labels and augmented reality technology, and sort out the application of "Internet thinking" in the field of label printing, and open up your horizons.
(Original title: "Internet thinking" for label printing)

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