The crisis is a market philosophy that business printers and packaging companies need to understand

As we all know, due to the economic slowdown and various objective factors, the printing and packaging industry has no alternative but to enter the era of meager profits and overcapacity, which makes the competition in print products very fierce. Faced with this situation, how to turn crisis into a business opportunity?

The sharp drop in orders, hard wages, and the bankruptcy of printing plants... Recently, the slowdown in the growth rate of the market economy, the sharp increase in labor costs, and the rapid changes in user demand have caused more and more traditional printing companies to feel the pressure of survival. How can a printing company pass through the "Ghost Gateway"? How to turn crisis into business opportunity? According to observations and research, the voices and opinions of industry experts and first-line manufacturers are integrated. Here we talk about how Indian companies can quickly find a way out and achieve converse growth.

Never lower your price by price, but you should go hand in hand.

As we all know, due to the economic slowdown and various objective factors, the printing and packaging industry has no alternative but to enter the era of meager profits and overcapacity, which makes the competition in print products very fierce. In the life and death of the fall, some printing bosses are trying hard to pull the bills, so-called stronger companies, and lower prices, run at a loss, destroy the market, and then go for loans and financing, but in the end they often die.

The experienced suppliers in the industry pointed out that price competition is a vicious circle. In the end, everyone has no profit, no profit talks about survival, employees have to pay wages, plant rents, and some material losses that must be paid indiscriminately. In fact, we must calculate our own cost, how much our own profits should be maintained, and the cordon we must maintain. Although the entire industry has encountered difficulties and sluggish development, it still requires industry colleagues to work together to maintain price stability. There is no definite profit to insist on not accept orders, and only the whole industry can insist that business can be maintained. Individual small factories that do not have strength will often choose low-cost ways to win orders, but in reality they will always be high prices and defeat low prices. Because when you do a little profit, there is no room for further development or continuous development.

Don't ask for everything, but establish a brand and do fine

In today's homogenous competition, the printing and packaging business should not seek greatness, not all kinds of singles, and should establish brand awareness. For a long time, the printing and packaging industry is only a simple and extensive labor-intensive and resource-intensive industry. Printing and packaging companies lack core competitiveness. On the one hand, companies lack brand influence, and more than ten years ago, only a person with equipment can start a printing company. Different from the money-making machine, individual consumers or purchasers are now looking for companies with brand awareness to provide quality and design assurance.

The same product is not very different but there are thousands of printing and packaging companies in production, in order to obtain customers repeatedly reduce profit margins, in the end most of the companies can only lose money and drink, and consumers may not be able to get quality Printing service. Therefore, for flexible packaging companies, it is entirely possible to do a product all the time and do it all the way so that it can be cooked well. Only in this way can you become familiar with this product, become familiar with the market, know which market has some large customers, know what kind of market you want to get, what degree of market acceptance, how much can you sell, etc.

Do not reduce quality, but should improve quality and create word of mouth

Product quality is always the focus of competition in the market economy, as is printing and packaging products. Packaging becomes a special part of the main product, and its own quality also improves the market competitiveness of the main product. A cosmetics manufacturer stated to the packaging supplier that the appearance of the product and the quality of the packaging also reflected the overall quality management level of our client companies to some extent, represented the image of our company, the same product quality, the same quality. Than the price, the same price to see packaging. Poor packaging quality on the one hand brings inconvenience to transportation. On the other hand, it will directly cause defects such as product packaging damage, thereby affecting the customer's use. In serious cases, it may cause product damage or scrap, causing losses to both supply and demand.

It can be seen that, despite the overcapacity of printing and packaging products, customers still value quality rather than just low prices. Of course, the quality mentioned here also includes the quality of service, in other words, word of mouth. The service quality is the satisfaction of the service object or the degree of peer recognition. The service quality of the printing industry is the sum of many factors such as attitude, technology, responsibility, hardware, management, highlights, complaints, and errors. In the event of an overall oversupply in the market and fierce competition, high-quality services can reduce the costs of service remediation and maximize customer satisfaction and loyalty. In order to win a good reputation in the industry, service quality has become modern. The lifeline of printing companies is also the focus of corporate reforms. In the final analysis, quality is king.