Establishing sports big data in Guizhou right now

Establishing Sports Big Data Guizhou Right Date : 2016-05-28 12:49

On the eve of the opening of the Expo, the reporter interviewed Xiao Jun, member of the Party Committee and deputy director of the Guizhou Provincial Sports Bureau, to understand the related work of the Guizhou Provincial Sports Bureau on sports big data. Xiao Jun elaborated on the sports big data of the Guizhou Sports Bureau from four aspects. Planning.

What should be the sports activities in the Internet age?

The scale and influence of sports activities have always been limited by venues and time, and the development of the Internet has broken down this time and space limitation of sports activities. Friends in different places can participate in sports activities together. Xiao Jun said that for example, the Guizhou Provincial Sports Bureau is initiating an initiative called “Online Run” and a charity challenge. This activity incorporates two strategies of Big Data and Great Poverty Alleviation. It is similar in style to the previous two years. In the ice bucket challenge, invited celebrities brought wearable devices, recorded and uploaded their results, and then imitated the ice bucket challenge to launch challenge invitations online. Netizens upload running results through the mobile client. All online users will know their own rankings among all netizens. If netizens are dissatisfied with their own rankings, they can be challenged multiple times. Each challenge needs to be played in the western poor areas. Facility fund donated 10 yuan. In the end, the top 200 netizens and social celebrities took part in the offline finals, and the finals set a grand prize. The venue was selected as a famous scenic spot in Guizhou Province and played a role in promoting the sports tourism in Guizhou.

Xiao Jun said that traditional sports events can only be held at a fixed time and in limited venues, which greatly reduces the opportunities for the masses to participate in sports activities. A regular road race is often attended by only a few thousand people. The location can only be limited to In some areas, while running on the road, the public welfare challenge has the nature of social media. People participating in the event can initiate challenges at any time and any place, breaking the space-time restrictions. The scope of events can be spread all over the country or even globally. The number of online participants can even be Millions. This is an innovative reform of using the Internet and self-media for all citizens' fitness activities, which has greatly expanded the influence of physical fitness activities and provided new ideas for the future development of the sports industry and the reform of the sports supply side.

Running on the road, the charity challenge not only responded to the spirit of the instructions of the Secretary of the Communist Party of China, Mr. Chen Miner, but also used social networks to rapidly raise funds for the development of sports infrastructure that is in short supply in the impoverished areas in the west, and at the same time created a unique and effective approach in the long run. The collection of sports data has taken a step closer to establishing a sports big data system. Through this activity, we will develop the unique charm of sports and explore the role of sports in the national economy and cultural construction. Xiao Jun said.

What is the purpose of our development of big data?

Understanding the objective world is a gradual process, and the development of information technology has facilitated the collection of data and accelerated the process of understanding. Big data essentially collects all the data related to the sample, allowing the fragmented data to be interconnected and interoperable, so that the things that were originally obscure are gradually clear, and sports are formed by the activities of people. In the Internet era, big data for sports is actually people and sports. The relevant network behavior record. Xiao Jun said. Xiao Jun said that to develop big data, first of all, it is necessary to recognize the value of big data. The new era of sports big data is closely related to the sports industry. Its value is not merely a use value. It should be tradable and can be mortgaged. And even financial products that can enter corporate balance sheets.

In recent years, a lot of Internet companies have laid out sports big data projects. Xiao Jun used one sentence to sum up the differences between the big data planned by the Guizhou Provincial Sports Bureau and their differences: • Enterprises use sports to make markets, and the government uses the market to do sports. Its core strategic objectives are different. We hope that statistical data can serve as an important basis for the country to formulate a strategy for the development of the sports industry.

What kind of sports big data system do we want?

Xiao Jun said: The sports big data system we set is not just putting existing sports resources online. You can think of it as a kind of sports big data ecosystem. This ecosystem has e-commerce, financial, and public There is a sports big data exchange, a big data statistic, and there are also laws and regulations. Simply put, first of all, we must follow the project of resource projects and service productization, and use the means of e-commerce to do sports and public services. The sports public service platform set up by the Guizhou Sports Bureau is similar to Taobao, and associations, clubs, organizations, and companies are Is a seller, directly to the public can be ordered online sports service products, of course, these products are many, can be the venue of the reservation can also be a coaching service, you can also register for the event.

In the future, Guizhou Provincial Sports Bureau will set up a national-level sports IDC center in Guizhou to store and manage sports big data. The center will adopt cloud computing technology. The construction model adopts a lease-and-construction approach. The back-end database of the data center is the only one, and data management is also standard. The front-facing public service software front-end is divided according to sports items and can be diverse. Chemical, modular. We will provide multi-channel public sports service windows and functions such as APP, microsite, WeChat public account, and PC website. Xiao Jun said that sports big data is a huge system project. First of all, it is necessary to properly handle the relationship between the government and the market. The government and the enterprises can take their respective duties while taking whatever they need. As the main body of the market, enterprises use the Internet to provide sports services for the masses and do a good job in the supply of the sports market. The government optimizes the sports investment environment and protects the company in terms of policies.

Xiao Jun introduced the plan of the Provincial Sports Bureau: To make statistics on sports big data, the first is to find a unified sampling object and standard. In this regard, the Guizhou Provincial Sports Bureau proposed a brand-new concept--National Sports ID Card, National The sports ID card is based on the sample of each citizen and collects all personal and sports-related data, such as what sports you like, how many steps you take each day, and what venues you love to go to. In the Internet era, any personal information is often related to the mobile phone number. Now the mobile phone number is a real name system. Therefore, the initial national sports ID card is represented by a mobile phone number. The user registers and logs in through the mobile phone number to form a unique national sports ID card for statistics. The platform automatically records and analyzes the user's online behavior.

Why does Guizhou make big sports data?

Xiao Jun said: The Guizhou Provincial Party Committee and the provincial government attach great importance to the work of big data. The big data strategy is the core development strategy for the province to take the straight and catch up, and the Guizhou Provincial Sports Bureau, under the leadership of the new director Zhang Yuguang, will fully implement the province. The spirit of the relevant guidelines of the provincial and provincial governments regarding big data work is related to the orderly progress.

Guiyang is an important big data node city south of the Yangtze River, and it is also a data disaster recovery center in the south. These all make Guiyang a hub from the end of the information industry, and become the center of the big data market, providing the development of sports big data. The basic atmosphere. In recent years, many international and domestic well-known enterprises have successively settled in Guizhou. Many of these companies have already started to lay out the sports industry. We welcome companies that wish to enter the sports industry and can participate in the construction of sports big data together with the Guizhou Sports Bureau. Xiao Jun said that China does not have a complete sports big data system. The tasks we face are extremely arduous. However, the Guizhou Provincial Sports Bureau has the responsibility to establish China’s first sports big data model.

Development of sports big data in Guizhou to clarify the development of ideas

For the construction of the sports big data system, the Guizhou Sports Bureau has done a lot of preliminary preparation work and has cleared up the development path, which has now entered a concrete implementation stage. For the planning of the construction of the sports big data system in Guizhou Province, Wang Guoqing, director of the Guizhou Sports Culture Publicity and Information Center, said in an interview.

Wang Guoqing said that the planning of sports big data by the Guizhou Provincial Sports Bureau dates back to a year ago. Due to the difficulty in collecting statistics on big data in the sports industry, the development of the Guizhou sports big data was once blocked, but it was in Guizhou Provincial Committee With the strong support of the government, led by the rapid development of the big data industry in Guizhou Province, the leadership team led the elite troops to overcome difficulties and conduct investigations and investigations. It also received strong support from the State General Administration of Sport to make the sports big data system this year. The planned development has been officially implemented.

Dr. Huang Yi of Guizhou Provincial Bureau of Sports Big Data Office explained: “Why should Guizhou Sports engage in big data? In addition to responding to the development strategy of the Guizhou Provincial Party Committee and Provincial Government, it mainly considers two aspects. The first is because of the sports industry itself. The strategic transformation needs new type of big data statistics as a support. Since the State Council promulgated the 2014 Guofa Document, the sports industry has risen to the height of its national strategy. The use of big data to promote an accurate structural reform of the sports supply side has become a necessary condition for the development of the sports industry. On the other hand, in the past, China’s sports industry has always focused on sports equipment manufacturing and light sports service. The structure is not reasonable, and Guizhou has good mountain tourism resources, which is precisely suitable for complementing this short board and developing sports tourism service industry. Big data is equivalent to the command system of the sports industry, so the use of the Internet to develop big data will help Guizhou seize the opportunity to seize the development opportunities of sports tourism in the mountains.

Huang Yi said that the development of sports big data must first solve three problems.

First, what is the statistical object of sports big data? We believe that the main body of sports activities is people. Therefore, the statistics of sports big data should be recorded by the behavior of all the activities related to sports that are engaged in by people.

Second, what is the collection method of sports big data?; Internet + problem-solving sports statistics is difficult. Sports is an industry that weighs heavily on public services and light public management. It has great difficulty in collecting and collecting relevant data. Teaching, science, culture, health, and physical education are basically family members. However, why the sports department does not have other departments doing well in statistics work, the key issue is that the sports programs are very scattered because many long-term private sports activities or events are not included. The statistical system has caused a large loss in this piece of data.

The sports and fitness programs included in sports are too numerous and too detailed. The sports programs that the citizens themselves participate in are often sporadic, not in the system, and there is no dedicated personnel or software to collect and organize relevant information. Setting precise statistical targets, the data statistics becomes a major difficulty, and this is one of the reasons why the government has promoted difficulties. Huang Yi said that to solve this problem, it needs to be completed through the relevant platform of sports big data. Big data is the automatic recording of people's online behavior and the formation of full sample data, then we need to make mass sports activities more Through the network to intervene, participate in, complete, let; the concept of Internet + sports more deeply rooted, the network of various types of sports activities, so as to reach the records of relevant data.

Third, what are the statistical standards for sports big data? Since sports big data is the statistician’s online behavior, then the statistical standard is human. We have initially designed a concept of national sports ID card. In fact, on the Internet, it is a mobile phone number. When users use the mobile phone number to log in, we will Record and analyze all its use of sports related to the Internet behavior, as long as you seize this unique standard, all sports statistics will be organized.

Currently, for a new platform such as sports big data, how to make good use of it to complete data statistics, there is not yet a sufficiently comprehensive and clear concept. For this reason, the Guizhou Provincial Sports Bureau put forward its own views. Huang Yi said that we have divided sports big data into four aspects from the business: the national fitness activity data, personal health data, sports media data, and sports industry data. On the basis of these four aspects, it is further divided into two levels - the data on sports resources and the data on the relationship between people and sports resources. For example, the national fitness activity data includes information on the basic facilities of gymnasiums, fitness and environmental information, Information on participation in fitness programs, information on related coaches, etc., sports media data including ratings, click-through rates, and attention on internet news. In the traditional sense, the sports industry data can be easily understood as sports consumption data in a narrow sense. However, real industrial data should also include sports big data transactions and sports investment and financing data, ie sports venture capital demand information and sports industry crowdfunding project information. If the state has the support of these data, it will be able to allocate resources more accurately, reasonably, and effectively, and introduce policies to promote the development of sports.

Seven steps to development

Regarding the development path of sports big data, Dr Huang Yi of the Big Data Office of the Guizhou Provincial Sports Bureau made such an explanation - based on the evaluation of the core indicators of the "National Fitness Program", he used the stock basic sports resource data and established a sports public service platform. The use of sports consumption methods to do sports public services, at the same time set rules, regulate the sports big data transaction market, put the needs of sports statistics work on the market to solve, develop sports big data finance, active; Internet + sports venture capital market.

Step 1 - Where are the resources

First, sort out sports resources and sports-related businesses, and establish a standard system of sports resource data catalogs that are detailed to data tables.

Step 2 - What is the technical standard?

Establish a series of IT development technology standards such as database file format, database framework, database security standards, and database transmission standards. Step 3 - Build a Public Service Platform

Based on the above-mentioned background standards, an experimental public sports service platform is used. The platform adopts cloud computing technology and the back-end database is managed in a unified manner.

Step 4 - Build a Big Data Sharing Alliance

Gradually establish a sports big data sharing alliance to attract organizations that are interested in development; the Internet + sports market.

Step 5 - Build a People's Creative Alliance

Established on the basis of the Data Sharing Alliance; the Internet + Sports Public Creation Alliance implements a creative space for the sports industry in Guizhou, a crowdfunding fund for the sports industry.

Step 6 - Bigger Data Statistics Standard

Through continuous use of a period of time to amend the platform design, and establish statistical standards for sports big data to find the focus of sports big data.

Step 7 - Drafting sports big data law and establishing sports big data exchange

Summarize the previous practical experience, draw up a local laws and regulations on big data in the sports industry in Guizhou, and then report to the National Sports General Administration for the drafting of the legislation of the National People's Congress. Listed sports big data exchanges on the basis of the Zhongchuang League to enhance the investment and financing capacity of sports big data resources.

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