Neglected food labels also need to revisit market preferences

[Chinese Packaging Network News] The possible food labeling is very inconspicuous in the entire food production and food sales cycle. Compared with food tastes and food health, it is often overlooked. However, how do consumers experience consumer experience in the consumption process? This should attract attention. Food labeling gains attention beyond the manufacturer's estimate, and future market product labels must also adapt to changing consumer preferences.

According to Mintel's Food Packaging Trends: Focus on Food Labelling Report, nearly half of US consumers in 2015 stated that they “read frequently” information on product labels. So what exactly do consumers look for on food labels? 70% of shoppers look for the ingredients listed on the food package. Such a high response rate is a clear sign that highlighting the positioning or functional component information on the package should be a brand priority.

While many foods peddle their health attributes and have already added such value-added services (such as protein, fiber and Omega-3 fatty acids) to the packaging, consumers are more likely to equate to “natural”, “clean” health, and they will Described as "real" food, according to the report. The message on the package can help consumers choose healthy foods. This will be a very important way to promote sales.

Nearly two-thirds of shoppers who buy low-priced foods will give priority to the expiration date of food, and 55% of the group of shoppers will give priority to branded foods. These factors indicate those who spend less on food. The group wants to ensure that the food does not deteriorate before it is used.

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In general, younger consumers are less dependent on the list of ingredients on the package than older people. Instead, they seek product descriptions such as "natural" and "organic" - from the Food Trends Report found that families after 80 are particularly interested in a healthy lifestyle, and a group of post-80 parents seek advice from healthcare professionals to Eliminate some of the unfavorable ingredients of their diet. However, after 80s, parents are adhering to the principle of “freedom” for whoever buys food. Buying decisions are mainly made to avoid what they consider unnecessary.

According to the survey, more than half of the shoppers think that the nutrition panel has a large amount of information. One-third of consumers said that this information will affect whether they purchase. This shows that the power of food label elements is strong. However, only 25% of shoppers think the nutrition panel is easy to understand. Product manufacturers may wish to engage in an "what this means" effect, in which some of the lesser known nutritional values ​​and ingredients are clear.

According to the FDA, recent changes in the labeling of nutrients found in US food packaging reflect how people eat and drink today. However, Mintel's packaging analyst team believes that smart labeling mobile initiatives may be a The savvy shoppers and consumers communicate more modern and effective means.

Smart labels are created by a group of retailers under the food manufacturer ASSN. The Food Marketing Association's Trading Partner Alliance (TPA). The smart label is a third-party certification of the facts of the consumer, food and household product information from ingredients to nutritional information allergens through mobile devices. Smart labels even include quick access terms that enable consumers to truly understand what is behind.

Smart labels even make it possible to participate in companies that directly contact more questions. More than 30 large companies, including Hershey, General Mills Foods, Campbell Soup, and Unilever, have committed to using smart labels to provide consistent smart labels, and by 2017, the number of ingredient information for labels will continue. Increased over 34,000.