After all the excitement, virtual reality will eventually be killed in the cradle? Similar to Oculus Rift, HTC's Vive and Sony's PlayStation VR, it seems really enjoyable, but the vast majority of people's first VR experience is through Some seemingly more primitive devices watch some online 360-degree videos.
In July, a survey conducted by European IT market research firm Context showed that Sony's PlayStation VR headset is the most popular VR device for British consumers, but Google's Cardboard is by far the most Frequently experienced VR devices.
Is a VR system based on a temporary VR monitor and smartphone like Google Cardboard and Samsung's Gear VR the only way to popularize VR devices? Or will this form of VR device destroy the entire VR industry? Some industry experts have a view on this issue.
Three types of VR
Let us return to the basics first. Not all VR content is at the same level as VR hardware, but we need to understand the different characteristics of these three types of VR technology - computer construction environment, recorded 360-degree video, and a mixture of the two. Even 360-degree video comes in two different forms—flat and stereo, and the immersiveness of the two forms of video is completely different.
“In a flat view, you can see things that surround you, but in stereoscopic view, this feeling will be deeper, so it brings a better sense of immersion, making it easier to feel yourself. "After being in an environment," said Alex Mahon, CEO of VR software company The Foundry. "At this stage, this type of video only allows users to look around, and this itself. It is a passive experience."
Google's Cardboard and Samsung's Gear VR are now offering this experience to users, so some people think that this experience should be called "immersion video" instead of VR, because it just adds more dimensions to the video.
"And in a computer-built VR environment, developers can add interactive elements to it, which is somewhat similar to games," Ma Hong said.
The role of temporary VR display
"VR-like displays like Cardboard and Gear VR allow casual users to experience a little more of the entire VR technology." Vicon's product manager and engineer Warren Lester Said, "However, it will make the outside world misunderstand VR, which is very dangerous."
After all, this display provides a "simplified" VR experience that adds VR affinity but reduces the quality of the VR experience. "Cardboard and platforms like YouTube 360 ​​and Facebook 360 make VR more accessible and share this experience with others." Mahon said, "Cardboard and Gear VR make VR technology a niche technology. It has become a kind of intimate technology that everyone can experience and explore."
That's true, but Google Cardboard brings just a 360-degree movie, that's it.
"There are reasons for the existence of 360-degree movies and VR. They use the same technology in some respects. They look very similar on the surface, but there is a world of difference," Lester said.
So, does Google's Cardboard make people feel confused about VR?
"For those who haven't seen the full version of the head-mounted VR display, they do have the potential to be confusing," said Jason Kingsley OBE, founder and game developer of Rebellion Games. "If people experience the Google Cardboard and feel that there is a lack of interest, we must be careful not to let them put the idea of ​​'VR is not so" in this deep-rooted mind."
However, Sir Kingsley believes that the ongoing collaboration between Samsung Gear VR and Oculus, as well as the development of Google DayDream, will continue to raise the minimum standards for VR content. Samsung's Gear VR is slightly different from Google's Cardboard, and its positioning is more like a product sandwiched between Cardboard and "standard" VR hardware.
“Samsung Gear VR is very interesting. It requires less space than HTC Vive and Oculus Rift. It can be used at home or in a retail store, and the VR experience it brings is not too bad.†Digital Transformation's director Ma Matt Gee said.
However, Sir Kingsley believes that this mobile display and dedicated game platform technology are at two different levels of technology: "The products like Gear VR are so cheap, indicating that they cannot be fidelity on the screen. And more advanced features to meet the requirements."
Importance of quality
Although it has not yet become mainstream, VR has entered a critical moment in terms of stimulating people. “In the nature of VR – creating an immersive experience, users are very tolerant of bad experiences,†said Kingsley, “if the frame rate does not meet the standard requirements, or there is a slight bias in the calibration. Users will feel it very clearly, so providing a high-quality experience is absolutely necessary."
For Kingsley, and many other VR enthusiasts, VR systems based on computers or game consoles are always much better than smartphone-based VR systems, simply because the former is much higher in performance. .
“Developers can create more ambitious projects, not only in terms of visual experience, but also in terms of gameplay settings, interactivity, sound effects, etc.†Sir Kingsley said he pointed out that those who own one The PS4 or a user who meets the requirements of the game configuration requires much more money in the game than the Android phone user.
“Therefore, even if cheap mobile VR headsets become more popular, it is still very valuable to focus VR development resources on game-specific platforms.â€
However, not everyone believes that high-performance VR systems must be better than smartphone systems.
"At this stage, I don't think Oculus Rift or HTC's Vive can bring a very different VR experience," said Dmitry Bagrov, UK district management director for DataTech, a global technology consultancy. "There is nothing particularly different between these platforms, and now they have nothing special except the one that wows 'wow'."
However, Bagrof believes that the game that can bring changes to the game should be Sony's PlayStation VR, Sony plans to officially release the device on October 13 this year.
"Exclusive content will be the key, and Sony has the ability to do this. The battle between smartphone-dependent VR systems and specific-purpose VR systems was not officially started until then."
Smartphone VR expansion
While most people agree that dedicated VR hosts and head-mounted displays can deliver the best VR experience, at this stage, the leader in user adoption is the smartphone VR system.
"Smartphone VR systems will soon become the most widely used VR medium, especially nowadays people use their mobile phones to watch videos," Matt said. "With Cardboard and smartphones, the ease of use of entry-level VR devices will It will make users hungry for fast-food VR content. However, the investment and participation of technology giants, Hollywood studios, broadcasters and other content brands in this type of content show that this type of media VR experience This is already the limit."
Others believe that although not the ideal hardware for VR, the performance of smartphones will be greatly improved.
"Today's VR technology is not perfect, its driving force now comes from price and performance, not deep technical innovation, so it still has a lot of room for improvement." Ma Hong said, she does not think smartphone VR The system will pose a threat to this “form†of the media as a whole.
“A bad experience doesn’t delay VR, because at this stage, the number of users is still very limited, and most people still experience VR for the first time,†she said.
“As an early adopter, their interest in VR is at a deeper level, not just for entertainment.â€
Helm in virtual turbulence
The VR world is still a world full of traps with different resources and different hardware.
“The VR application we need now is an iPhone-style app – delivering high-quality content in a closed system,†said Bagrov. “The game with VR will have a very large market. The same is true for image entertainment (there is no need to repeat it here) because people are in need and willing to pay." He believes that Sony may become the real winner.
"Sony's future position in the VR world will be the same as Apple's position in the smartphone world."
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