One of the embarrassing problems that classmates often encounter with Illustrators is "How do you learn how to make money?" More and more corporate brands choose to work with illustrators to apply illustrator elements to packaging design, brand

One of the embarrassing problems that students who learn illustrations often encounter is "How do you learn to make money?"

If you only want to make a contribution to the magazine publisher, you can only say that you are too navid. The low cost and speed of information dissemination in the Internet era will undoubtedly provide an excellent opportunity for illustrators who can only contribute to the magazine's contribution and painstakingly edited the news: they only need to publish their works on various platforms. You can wait for the "fish" to hook up. More importantly, this has spawned a new type of industry reciprocity â€“ more and more corporate brand choices work with illustrators to apply illustration elements to packaging design, brand image, event promotion and more. This kind of cooperation not only allows the illustrator to obtain a generous financial reward, but also helps the company to win the favor of users, especially some young consumers.

For example, the famous Japanese illustrator Takashi Murakami and the internationally renowned cosmetics brand Shu Uemura. According to L'Oreal's 2015 first-half results briefing, the cooperation not only increased the sales of Shuicun Xiu's brand by more than 10%, but also enabled the brand to be widely publicized in Asia and the brand image was established. .

Like the collaboration between Takashi Murakami and Shu Uemura, many illustrators generally choose to work with big fashion brands. In the first half of 2016 alone, the cosmetics industry has nearly 50 collaborations with illustrators. Of course, there are also cases where illustrators and established companies work together, such as the cooperation between Brazilian illustrator Leo Natsume and the American veteran beverage company Coca-Cola.

In recent years, big-name brands have so come together to launch a series of limited-edition products with fashion illustration packaging, which is really visible in the charm of illustration art. According to relevant surveys, the well-designed illustrator series cosmetics are more popular with consumers. Because the quality of the product itself is removed, the packaging of the illustration is indeed very visually impactful, and it can reflect and enhance the brand concept and cultural added value of the company from the side.

If the above examples are too high, then come up with a ground-breaking--the three zero-food brand "three squirrels" that have sprung up on the e-commerce platform in recent years. The combination of the Q version of the illustration and the small snacks really makes it difficult for the sisters to hold their hands. If you ask them why they like this zero food card, most of the girls will answer: "Because the three squirrels are very cute!"

The application of illustrations in the field of corporate cooperation such as packaging design and brand promotion is so in full swing, which is really a good opportunity for the rise of illustrators. However, some people are guilty - "I only draw illustrations, but I don't know how to cooperate with the company to swollen?" Or "I only paint, but I don't know how to apply it to the product packaging, what about swollen?"

It is understood that there is currently no reputable illustrator economic company in China, so the illustrator generally needs to discuss matters related to cooperation with the company. The key point here is that when you reach a cooperation intention with the company, you need to fully communicate with the partner company to understand the company culture and communication strategy as carefully as possible.

After all, Party A is talking about the purpose from the perspective of customers. Party B is talking about design from the perspective of art. Designing works must have precise information and unique artistic beauty. At this time, more empathy may be more helpful to communication, and it can effectively reduce the probability of rework.

Another point is that many illustrators are very shy when talking about price schedules, but when it comes to personal interests, we still have to bravely leave the artist's identity and take the initiative to make our own demands. For example, when starting work, you can let the other party pay a part of the remuneration, and then create, otherwise if you accidentally run into a liar, then you can lose money! (It is said that many illustrators have encountered such unfortunate things, so be sure to open your eyes.)

â€œIn addition to effectively communicating with the company and understanding the culture and brand image of the company, you also need to identify the people of the product, such as the personality, age, and preferences of the group, so that the design you make can cause consumers to purchase.â€ The blue pencil's signing designer, the "three squirrels" illustrator image designer Dali Mao Mao said.

Regarding how to apply the illustrator elements to the product packaging, Dura has developed a special course "Illustration Product Packaging Design" to answer this question. In this course, she elaborated on how to skillfully use the illustration elements to highlight the product's characteristics and brand image from the concept of illustration design, the design of the packaging and the design of the product packaging, and the rendering of the product packaging. Once the course was launched, it became a hot-selling tutorial in the Blue Pencil Taobao store, which also shows that many people have begun to notice this market.

Next, the blue pencil will also provide professional business illustration courses for the needs of the majority of users, so that more illustrators can get more financial rewards and career development space.

Now, if someone asks you how to make money with an illustration, maybe you can take a handful of it - the cool packaging of Nongfu Spring, others will be able to understand it!