[Office Partner Consulting Center] The Chinese and foreign furniture consumption market seems to be in a relatively fragmented situation. When foreign countries have got rid of materialism and popular modern furniture made up of various materials, most domestic consumers are still keen on solid wood furniture and Whether it uses more expensive wood.
This may be related to the living environment of the Chinese. Although it has become the second largest country in terms of global GDP, the Chinese are still in a state of just getting rid of or even getting rid of poverty. This makes the demand for consumer goods still have a more traditional concept: durable, valuable and even inherited.
In the case that China's overall design standards and manufacturing processes are still not leading, materials become the most important guarantee.
This may be the real reason for the popularity of solid wood.
But change has already taken place, and changes in consumer behavior require forward-looking companies to take the initiative to lead and create.
The design level, aesthetic taste, supporting process improvement and the transformation and improvement of consumer behavior ultimately come from the Chinese, and it is more straightforward to say that these furniture companies can build their own way of life instead of following the footsteps of foreign countries. . Focusing on the self-lifestyle summary, it gradually extends to related products, materials, manufacturing, and even business models, the latter being served by the former.
In recent years, the Chinese furniture industry's reflection on various styles, the summarization of lifestyles, and the exploration of individualization and overall home decoration are the manifestations of this change. The home brands represented by the backbone of Huari, Qumei, Dixin, and the left and right sofas are actively exploring the Chinese way of life through different paths. At the upcoming 2016 Milan Exhibition, Red Star's creation fund, innovative design alliance and many powerful companies held the "Stand out" contemporary Chinese life philosophy exhibition is a benchmark event in the Chinese furniture industry's changing tide.
Compared with the evolution of Qumei or Dickson, Huari is the most difficult, but it will be the most meaningful. 
Cloud chair backrest made of stainless steel
Huari Furniture, which began in 1971, has more than 40 years of solid wood R&D and manufacturing experience. It has more than 1,000 stores nationwide and is a veritable big brother brand in the field of solid wood furniture in China. But the advantage is also the burden. How to lead and meet the new consumption trends in China through the combination of solid wood and non-solid wood materials has become a major issue for Huari Home.
Huari's participation in the 2016 Milan Furniture Fair is a summary and proof of self-change, not a simple trick. The cloud chair that cooperates with Master Qiu Deguang is the weapon that allows the world to witness the strength of Huari. In the partial detail map that has been exposed, we can see that the cloud chair is based on the traditional Chinese cultural symbol - Xiangyun, and it is transformed into the classic shape of the Ming-style circle chair, through the use of solid wood, stainless steel, flannel and other means. Create two modern seats that are also ancient, modern, classic and stylish.
Centering on traditional Chinese culture and building a contemporary Chinese life philosophy is the core appeal of the Milan exhibition stand, and it is an important method to revitalize the Chinese furniture industry. Qumei builds a mass commercial brand through eight lifestyles and the concept of “creating and creating lifeâ€, and is shaping the happy life of consumers with “happiness†as the core, while Dickson adopts a subtle observation of modern life and overall home decoration. Trying to let the public live a high quality life with dignity. Huari builds a solid wood outlook on life through solid wood furniture, wooden doors, custom closets, and the overall layout of daily use and products.
Mr. Zhou Xuen, Chairman of Huari, inspected the craftsmanship of Xiangyun Chair
However, the biggest challenge is not only the participation of Milan, but the two cloud chairs, which also need to go on sale. For Huari, who is good at attacking the city, the pragmatism is the blood flowing in his body. If the product design is gorgeous and attractive, it can't be tested in the market, and it can't provide consumers with real functions. In the view of Huari Furniture, it is all about the show.
From the beginning of design, Huari Yun chair has considered the convenience of manufacturing and the acceptability of users. For example, the Xiangyun chair, using the macaron seat, the bright and clean macaron shape, let the classical exudes a fashionable taste, taking care of the aesthetic consciousness of a new generation of young consumers. The backrest of Mengyun Chair is made of stainless steel with the auspicious cloud pattern as the element, which shows a post-modern gorgeous charm. Xiangyun Chair and Mengyun Chair, at first glance, are not like Huari's products, but they can still see the profound manufacturing skills of Huari and the skill of various materials. Therefore, in my opinion, the market response of these two chairs is expected, although it is faced with some high-quality consumers who are still niche.
Solid wood is just a method, not an end. Just as furniture is just a tool, not a work of art. To create a real life for consumers and meet the increasingly personalized and enriched needs, this is a group of solid wood furniture brands led by Huari Furniture, and the future changes of all home brands.
Source: Internet
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