The Asian Bike Show is a professional trade show targeted at the sports bike market. It is not only a show for brands and products, but also an important platform for industry information exchange and publication.
The Sixth Asian Bicycle Show was held on September 13-15, 2016 at the Nanjing International Expo Center. On the opening day, Mr. Li Wei, Director of Asian Bicycles Exhibition, hosted the 2015 China Sports Bike Market Report and hundreds of people in the industry and friends from the media attended the exchange.
The 2015 China Sports Bike Market Report is based on market retail sales and shipments, sports bike market sales channels, consumer research, mainstream brand interviews, dealer and distributor reports, government reports, company official financial reports, industry data, and networks. Data, stock market publications, field research by investigators, and BIKETO surveys were used to collect data. Finally, big data modeling was used to analyze the Chinese bicycle market, the Chinese high-end exercise bike market, consumer research, and future market forecasts. The major aspects were analyzed and summarized.
I. Overview of the Chinese bicycle market
1. Overview of China's Consumer Market
Chinese mainstream consumers
The current Chinese consumer market is dominated by a relatively small number of white-collar workers. However, China has a large working population. On the whole, working people and white-collar workers mean huge consumer potential.
Chinese Consumer Rating
As can be seen from the above figure, urban middle-class/white-collar workers are the mainstream consumer groups in China.
From the above figure, it can be seen that leisure (sports) and health are potential types of high-growth consumption.
2. Overview of the overall bicycle market in China in 2015
From the above figure, it can be seen that China is the largest traditional bicycle market in the world; total bicycle production was 80,300,000 units (83,000,000 units in 2014) in January-December 2015; total exports reached 57,500,000 units (72% of total) (62,700,000 in 2014) ); Made in China, domestic consumption: 22,800,000 units (28% of the total); the average export price reached 390 yuan/unit (an increase of 6.3% from 2014).
Second, China's high-end sports bike market
1. The scale of China's sports bike market
From the above figure, the total retail sales of vehicles and equipment in 2015 reached RMB 7.68 billion to RMB 8.4 billion, a decrease of 16% to 18% from the previous year.
2. High-end bicycle market
High-end bicycle concept: Made in Taiwan, Made in Europe and America; Mountain, Highway, Travel, City Bicycles; Bicycles Priced at CNY3000-25000+.
An Overview of Cycling Data Exported from Taiwan to Other Countries and Regions
2015 High End Exercise Bike, Road Bike vs Mountain Bike
3. Trends: Road Bike vs Mountain Bike
From the above figure, it can be seen that: The growth of road vehicles is strong, the mountain bikes are obviously down, and the market share of full-suspension mountainous areas is limited, about 2000-3000 vehicles per year in the country.
4. Product category market share
5. 2015 sports bike brand market share
6. Sports Bike Sales Hot City in 2015
5 cities with the largest number of bicycle shops: Beijing, Shanghai, Shenzhen, Chengdu, Guangzhou
Third, consumer research
1. Sports Bike Consumer: Age Classification
As can be seen from the above figure, cycling enthusiasts under the age of 17 have increased significantly.
2. Sports Bike Consumer: Consumption Amount
From the above figure, we can see that consumers prefer the consumption of high-end sports bikes.
3. Sports Bike Consumer: Influencing Consumption Factors
4. Sports Bike Consumers: Buying Places
From the above figure, more consumers choose online shopping.
5. Sports Bike Consumer: Consumption Amount Allocation
From the above figure, we can see that more consumers want to consume for high-end vehicles.
Fourth, future market forecast
1. Present and future of China's sports bike market
First of all, we are cautiously optimistic about the expectations of the Chinese sports bike industry in the next 2-3 years.
The reasons are as follows:
The population of middle-class and white-collar workers has grown, and disposable income has risen;
The understanding of riding sports gradually deepened;
Reduced cost/quality of Chinese manufacturing bicycles (zero import tax); government policy trends;
Cycling population growth, growth and popularity of cycling events and activities;
The increase in retail prices, high demand for high-end bicycles;
Consumers expect reliable brands, products and after-sales services;
The different needs of the models (29 inches, 27.5+, gravel, disc brakes, etc.).
From the above figure, it can be seen that the Chinese bicycle market has grown significantly in 2012-2014.
In 2015, only 11% of the population in China reached white-collar or middle-class production; as the proportion of the future increases, it will also have an impact on the economy. After clothing, food, housing and transportation, the leisure sector (especially sports-related industries) has a huge potential for consumption growth. The bicycle industry needs to understand the needs of Chinese white-collar workers and middle-class consumers, and adjust product categories, prices, sales channels, and marketing.
2. New changes in the market
The intervention of the capital market is mainly reflected in the collision between traditional and new concepts, and the attention and investment of local capital to the market.
The 2016 Asian Bicycle Show follows the market and refers to the new direction of the industry.
The new changes take the initiative in terms of interaction and feedback: experience day DEMO DAYS – a longer experience, more direct interaction and feedback with C-end users; Asia Bike Exhibition Academy – technical exchanges between car stores and top technicians.
In addition, the cooperation activities of the 2nd Asian Bicycle Exhibition Industry Summit, Race Area, Ride & Club Area and other areas are closely following the industry hot spots.
The above content is reprinted from the equipment 2016 cool official partner Asia Bike Exhibition official website
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