HC Security Network News is different from most home security relies on third-party product integration, video integration and intelligent lighting is currently focusing on force direction of smart home market integrator of equipment manufacturers, most of the smart home integration equipment vendors focus primarily Also concentrated here. On this basis, the smart home functions that users are most interested in are mostly related to the application scenarios of home security, audio-visual control and intelligent lighting.
Analysis of the status quo: What are the smart homes that users are most interested in in 2016?
The traditional manufacturing industry is entering a bottleneck of development. With the continuous maturity and wide application of technologies such as the Internet of Things, cloud computing, and big data, the development of emerging industries including smart homes is promoted. The attention of the Internet platform and traditional enterprises has fully contributed to the development of smart home technology. Understanding the needs of users and grasping the direction of products has become the focus of more and more industry companies.
The “Smart Home User Demand Data Survey†activity aims to provide an effective decision-making basis for the strategic direction and product positioning of industry enterprises by in-depth analysis of the channel market's survey and analysis.
The data and data in the report are derived from research on industry open information, in-depth interviews with industry veterans and relevant corporate executives, and professional judgments and evaluations by industry analysts. The report uses industry analysis models, combined with market research, industry research and vendor research, to reflect current market conditions, trends and patterns, and the status quo of manufacturers.
The research includes the development status and future trends of intelligent switch panels upgraded from traditional switch panels in user acceptance, product form, and market positioning.
End user's understanding of smart home
1. Intelligent home integration application function requirements analysis
In the current smart home integration application function with high user acceptance, video and audio integration, home security, intelligent lighting, and single-system third-party equipment represented by background music and electric curtains account for the same proportion, becoming the current smart home integration project. The main function extension of the application. Due to its outstanding rigid demand elements, home security has become the preferred factor for many end users in the choice of smart home functions. Audio-visual integration and intelligent lighting systems are attracting attention with their unique applications in the field of segmentation functionalization.
2 smart home features that users are most interested in
Unlike home security, which relies on the integration of third-party products, audio-visual integration and intelligent lighting are the key force of smart home integrator market equipment manufacturers. Most of the products of smart home integrated equipment manufacturers focus on this. . On this basis, the smart home functions that users are most interested in are mostly related to the application scenarios of home security, audio-visual control and intelligent lighting.
User system / item price acceptance
1 single-type smart home product price acceptance
In recent years, smart sockets, infrared remote control, smart door magnets, air detection, etc. have represented the emergence of “smart items†or “light smart†products, as well as their sales in e-commerce channels and crowdfunding platforms. Reduce the cost threshold for ordinary users to use smart home products. At the same time, it has further enhanced the consumer awareness of smart home applications at the user level. The acceptance of users for such products also fluctuates within a few hundred dollars.
2. Smart home integration project price acceptance
Through the integrator questionnaire, we will focus on the distribution of the price range of smart home systems that most users can accept. After understanding and analyzing the range below 5,000 yuan, most of them are users who choose a single system or retrofit through a single product. Ordinary level users can accept price ranges from 10,000 yuan to 30,000 yuan and 30,000 yuan to 50,000 yuan. This is also the smart solution for many smart home manufacturers targeting large flat users. The positioning is consistent. However, for such programs, in some non-hardcover projects, it is also necessary to consider additional cost factors such as hydropower transformation, and the proportion of intelligent budget in the overall renovation budget. In addition, more than 10,000 areas are mostly villa or duplex residential users. Although the total amount of such projects is limited, the intelligent cost of a single project is considerable, and represents a higher level of functional extension and individualization of the integrated system. Level, this is also the main battlefield of the current integrators' competition.
3 decoration budget ratio analysis
From the user's decoration budget than the angle analysis, for the intelligent decoration budget within 15% of the user, accounting for 70% of the respondents. Combined with the overall renovation budget, it can also be estimated roughly, and presents the functional form and system form distribution of the smart home system in different types of houses. For large-scale residential users with a high overall budget, the smart home system has some rigid functional requirements while also having a certain budget space.
Analysis of intelligent system cost in 4 unit area
It can be seen from the analysis that the proportion of intelligent systems in the unit area is not conspicuous. In fact, according to different market categories and user needs, the home integration market for personalized applications, due to the third-party equipment factors involved, the cost ratio of intelligent systems per unit area tends to rise. In the hotel project market and hardcover housing market, due to large-scale application, batch construction and cost control of Party A, the cost per unit area is greatly reduced.
User selection focus analysis
1 user habits
With the continuous development of control technology and interaction methods, the smart home control method has also shown a diversified development trend. In the process of intelligent upgrading of traditional products, APP has become an indispensable element for becoming intelligent, and it has also been recognized by many end users. In addition, the mature voice control and sensor technology provides users with an emerging control option that requires no manual operation. At the same time, the switch panel is chosen as a traditional control method, and its intuitive operation and deep-rooted user habits remain the most popular control operation. Especially for the elderly and children, the special advantage in convenient handling. In addition to the data factor, the remote control is an embodiment of early intelligence, and in some special application scenarios, it has a more convenient and direct operation experience than the new control means such as APP.
Analyzed
The various propaganda effects in the market, combined with the attributes of smart home multi-systems and rich functions, make the user's perception of smart homes unclear. At this stage, the market format has gradually formed. There is a difference in product positioning between the pre-installation integration market and the post-installation consumer market. The user's perception of brand, function and demand is in the process of formation.
Users who need different scenarios naturally have large differences in the choice of operation modes. As a conventional direct control method, the switch panel is in a state of high frequency operation in daily use compared to other emerging control technology methods. In particular, switch panel products are indispensable for the continuation of traditional user habits, and have great potential for development in this wave of smart home development.
Editor in charge: Li Jin
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