Tianjin planning activity company analyzes the importance of outdoor advertising to businesses Date:2016-09-13 13:33
Outdoor advertising as a media with film, television, print, and broadcast has its distinctive features. Compared with other media, it has an absolute advantage in time - the release is continuous and stable, unlike television and radio, which is fleeting; but it is spatially disadvantaged by the regional visual limit, the visual scope is so large, see Visibility is visible, and there is no way to see it. (Of course, networked media such as shelters and buses have made quite a few of them.) A clear understanding of the advantages and limitations of outdoor advertising helps us analyze the role of outdoor advertising. The role of outdoor advertising is to establish a brand image, followed by the release of product information. Reflected in the following points:
(1) Visual Impact A giant billboard set up in the Huang 1 Golden Lot, or a bus shelter that meets everywhere, is a must-win for any company that wants to establish a lasting brand image. Many well-known outdoor billboards, because of their longevity and prominence, have become famous landmarks in a certain area.
(b) 24 hours a day, many outdoor media are released on a long-term basis, 24 hours a day, 7 days a week, and have the best time to spread. Online media also has similar advantages, but in the virtual world, the audience needs a series of prerequisites to get close, and outdoor media, because of the uniqueness of physical space, this advantage is more thorough.
(III) Strong Information Impact Outdoor media can mobilize various on-site expression methods to create a comprehensive and rich sensory stimulation. Images, sentences, three-dimensional objects, dynamic sound effects, environment, etc., can all be blended together.
(D) Creation frequency Through strategic media arrangements and distribution, outdoor media can create an ideal reach and frequency. The correct choice of time and place, plus the use of the right outdoor media, can achieve the ideal range, contact with almost every level of the crowd, and even with the audience's life rhythm match seamlessly.
(E) All-pervasive No matter whether it is a single media such as single columns, neon lights, walls, etc., or networked media such as shelters, auto bodies, subways, airports, and train stations, the irreplaceable aspect of outdoor advertising is that Can reach out to audiences that other media cannot reach.
Outdoor advertising as a media with film, television, print, and broadcast has its distinctive features. Compared with other media, it has an absolute advantage in time - the release is continuous and stable, unlike television and radio, which is fleeting; but it is spatially disadvantaged by the regional visual limit, the visual scope is so large, see Visibility is visible, and there is no way to see it. (Of course, networked media such as shelters and buses have made quite a few of them.) A clear understanding of the advantages and limitations of outdoor advertising helps us analyze the role of outdoor advertising. The role of outdoor advertising is to establish a brand image, followed by the release of product information. Reflected in the following points:
(1) Visual Impact A giant billboard set up in the Huang 1 Golden Lot, or a bus shelter that meets everywhere, is a must-win for any company that wants to establish a lasting brand image. Many well-known outdoor billboards, because of their longevity and prominence, have become famous landmarks in a certain area.
(b) 24 hours a day, many outdoor media are released on a long-term basis, 24 hours a day, 7 days a week, and have the best time to spread. Online media also has similar advantages, but in the virtual world, the audience needs a series of prerequisites to get close, and outdoor media, because of the uniqueness of physical space, this advantage is more thorough.
(III) Strong Information Impact Outdoor media can mobilize various on-site expression methods to create a comprehensive and rich sensory stimulation. Images, sentences, three-dimensional objects, dynamic sound effects, environment, etc., can all be blended together.
(D) Creation frequency Through strategic media arrangements and distribution, outdoor media can create an ideal reach and frequency. The correct choice of time and place, plus the use of the right outdoor media, can achieve the ideal range, contact with almost every level of the crowd, and even with the audience's life rhythm match seamlessly.
(E) All-pervasive No matter whether it is a single media such as single columns, neon lights, walls, etc., or networked media such as shelters, auto bodies, subways, airports, and train stations, the irreplaceable aspect of outdoor advertising is that Can reach out to audiences that other media cannot reach.
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