Food packaging color design or make the product stand out from the competition

In recent years, many food packaging color designs tend to use color schemes that blend traditional colors with modern colors. The Chinese traditional colors emphasize the charm of expressiveness and freehandness, advocating a plain natural mood, while the modern colors are simple, lively, stylish, and elegant. The integration of the two will make people feel intimate, natural and harmonious humane psychological experience, and deepen consumers' understanding of the color of food packaging. If there is a traditional Master Kong packaging, it is to use the traditional Chinese red color as the main theme of color vision to enhance the people's national self-esteem.

Whether the color of packaging can grasp the psychology of the consumer at the first time depends on whether the visual information conveyed by the commodity can be accepted by the consumer and produce feedback of visual information and enhance the desire for consumption. This requires careful study of the color appeal and Consumer psychological positioning.

In modern social life, younger generations have motivations for seeking newness and seeking differences. Middle-aged and elderly have practical and cost-effective consumption motives. High-cultural people are motivated by high consumption, high quality and high-quality consumption motives. Different color appeals. For example, the famous international brand Nestle Coffee uses bright red as the color shock wave of product packaging, symbolizes enthusiasm and vitality, and is equipped with a cream color and a brown color that contain the elements of taste. This constitutes the main color of the series. The brand logo uses blue to contrast with the warm colors of the main colors, which makes the entire Nestle series of products have a strong coffee aroma. The high-quality information of Nestle coffee is conveyed to consumers through the use of color language. This style of design is more easily accepted by young people and petty bourgeois middle class.