[Office Partner Information Center] On September 19, 2016, better everyday vision: Red Star Macalline Design Exhibition opens at the Ullens Center for Contemporary Art, inviting Jurgen Bey and Kenyah Hara Five internationally renowned designers, Kengo Kuma, Luca Nichetto, and ChristinaStrand, showcase their furniture for the 30th Anniversary Celebration of Red Star Macalline. Guide the public to perceive the creative potential under the current daily life landscape, so as to self-recognize in a new way, and reflect on the two-way influence of visual culture and home space on life and psychological state. It is reported that the exhibition will last from September 19th to October 8th. 
The exhibition was jointly organized by UCCA and Red Star Macalline, and was jointly planned by UCCA CEO Xue Mei, UCCA curator Tian Yuyu and famous architect Tian Jun. The exhibition space design was provided by Tian Jun.
Only by penetrating the inertia and experience that everyday life brings us can design create the most beautiful everyday landscape. By presenting these designs, the exhibition hides the abstract source of the created seeds in the seemingly everyday details of the home design, as well as the ultra-traditional environment of the exhibition, thus demonstrating the different creative roots and ways of the East and West designers. It also displays the materialized landscape of daily life as a design item. As a breeding ground for spiritual seeds, how to pinpoint and cover up and constantly stimulate everyone's most pristine expectation and pursuit.
The exhibition is divided into four areas: exhibition stand, table, wall and black house. The audience is related to the work in four different ways: the stand and the table will directly display the designer's work, first introducing the audience into the design exhibition in a conventional way. In the scene; the wall is based on the ideas of different designers, creating a divergent aesthetic practice field for the audience; the black room area constitutes the most critical part of the exhibition, presenting the interactive unit of the exhibition into the dimly lit room In the search for personal items in the room that represent personal information, these items inspire the audience to explore the inspiration of the self and the outside world, and establish a channel between the audience and the designer. These four ways can also be regarded as four stages of a process, symbolizing the reincarnation of self-perception, guiding the audience to think about the design works, the connection between the designer and daily life, and understanding the design and daily life outside the visual and contemplative. A complicated relationship that is inseparable and inseparable.
It is reported that this is the second joint curatorial of Red Star Macalline and UCCA. From the MHome two years ago: to the better everyday vision, the Red Star Macalline, the leader in the home industry, has been thinking about how to convey the aesthetics of home and life to more through the expression of art. Home consumers.
In line with the "Better Daily" Red Star Macalline 30th Anniversary Brand Image, which was released in June this year, the exhibition also features a better daily theme. In the eyes of most people, the design usually comes with the impression of professionalism, arrogance, and high and low, while the daily routine is often too dull, mechanical and lacks new ideas. What design can bring to the daily? How to stimulate design and a series of extension problems on a daily basis, are five international design masters trying to explore and answer their own works in this exhibition.
It is worth mentioning that the works exhibited in this exhibition are all co-operated by international designers and domestic home furnishing brands. Noah's home, Zhihuashi sofa and Mengtianmumen are involved in the production process of the whole work. According to reports, the series of furniture works not only open exhibitions, but also have mass production plans. And this is also the idea that the curator insists on bringing the design to a better everyday life.
Everyday life allows the seeds of creation to grow and be nourished, but at the same time it is obscured by inertia and empiricism. Design items, especially household items, are typical representatives of the materialized landscape of everyday life. The exhibition hopes to lead the audience's consciousness and thinking, to cross the visual representation of the work, to experience the tension between the creation and the daily life presented by the contemporary design master through the home design, so as to understand the dual possibilities of design in the daily service and beyond the daily life. .
At the same time, this series of works also attempts to reveal the infinite creativity under the daily obscuration state, suggesting that the emphasis on new generations of various future possibilities. At a time when China's consumption structure is undergoing tremendous changes and the middle-class consumer groups are rising, such a background has given a brighter sense of the day to a better everyday series.
Design upgrade home industry
According to McKinsey's forecast, with the deepening of China's urbanization, by 2022, the number of middle-income groups in China will reach 630 million, three times that of the United States. China's growing middle class is leading a new round of consumption upgrades, and the new era of consumption has quietly arrived. At the same time, there is a new round of redesign that has been set up by the home furnishing company represented by Red Star Macalline. Waves.
In the future, the design that condenses on the product will become the core engine of consumption upgrade, the best way of expressing consumption, the key elements of consumption decision-making and the cutting-edge guidance of consumption trends. Li Bin said this. In fact, Red Star Macalline has long been known in the industry for its five years of participation in the Milan Design Week, the annual organizer exhibition, the establishment of the original home design incubator dream fund and the recent Red Star Macalline 30 At the anniversary ceremony, Red Star Macalline Chairman Che Jianxin released the 1001 strategy and once again raised the design to the corporate strategic height.
In explaining the 1001 strategy, Li Bin said that Red Star Macalline will build a design platform, including home design, decoration and space design, home product design, and soft-pack design, so that the design aesthetics concept runs through the entire pan-consuming consumer industry chain. In the design platform, in addition to the introduction of international designers, the future will become the incubator of Chinese original designers, and jointly create an original design industry chain with users, manufacturers and service providers.
According to Li Bin, Red Star Macalline plans to cultivate five of China's top designers in the form of a symbiotic and co-prosperous business life community, uniting users, design, art, and media.
In the past 30 years, Red Star Macalline has always been aiming at improving the Chinese people's home taste. This combination of the world's top five designers brings the international vision of design, but it is the tip of the iceberg on the design layout. The ambition of Red Star Macalline is not only a must-have for the 4 trillion home market, but also a layout for the 2 trillion home improvement market. It is also a keen insight and active participation in the Chinese market of a population of 1.3 billion. A retail service provider that is core, meets the needs of the middle class, and provides a complete solution for family life.
Red Star Macalline
Red Star Macalline is the first brand in China's home furnishing industry. It is always committed to building a warm and harmonious home and enhancing the taste of consumers' home life. Since its founding in 1986, Red Star Macalline has created many firsts: the first to be a chain brand; the first to be a commissioned management store; the first self-built mall; the world's largest home furnishing mall. At present, Red Star Macalline has opened more than 181 stores in 129 cities including Beijing, Shanghai, Guangzhou and Shenzhen. Regardless of scale, influence or brand tension, Red Star Macalline has become the leading brand in China's home circulation industry, ranking among the top 50 Chinese private enterprises in the past five years.
Ullens Center for Contemporary Art (UCCA)
The Ullens Center for Contemporary Art (UCCA) is an international art institution located in the heart of Beijing's 798 Art District. It presents a rich exhibition and educational program to the audience every year, promoting artists from home and abroad to promote the public's contemporary art and culture. Attention and understanding. Opened in 2007, as a non-profit, non-collection, private-owned art museum, it has the generous support of people from all walks of life, including the founders Guy Illens and Millien Ullens, including many sponsors and cooperation. Institutions, members and audience. It is always committed to promoting the communication and development of contemporary culture, and is committed to showing the public the Chinese face in the context of globalization.
Source: Internet
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