China's ski resort is growing rapidly.
According to the "Caring Blue Paper: China Ski Industry Development Report (2016)" published by the Beijing Carbene and Snow Industry Research Institute and published by the Social Science Literature Press, the construction of ski resorts has been rising since 2009. With the improvement of snowmaking technology and the increase in investment growth, environmental issues such as temperature, snowfall, slope, and landscape lights have given rise to market factors, and market demand has become the first factor affecting ski resorts.
The report predicts that the number of ski resorts in China will reach 1,000 by 2022, and will be calculated at an average increase of 50% for the price of snow tickets and rental of ski equipment. At that time, the market for ice and snow will reach 28.6 billion yuan.
The 21st Century Business Herald learned that in 2015, the number of ski resorts in the country reached 568, an increase of 23.48% compared with 108 in 2014, an increase of 298 from 2010, an increase of 110.37%.
However, the above report also warned that although the popularity of large ski resorts or ski resorts in China has risen, most small and medium-sized ski resorts have poor equipment and equipment support, and lack of summer projects. The profit model is simple and the profitability space is limited. Most of the ski resorts only provide visitors with a one-day ski experience project, which is a preliminary level of sports experience.
At the same time, ski professional and technical personnel and management personnel are lacking, and there is a shortage of ski industry talents and systematic personnel training and teaching systems, which have an impact on the sustainable growth of the ice and snow industry.
Beijing is expected to hold the Winter Olympics in 2022, of which skiing will be an important part. To this end, the State Department is ready to vigorously develop the ski-related industries.
For instance, in 2014, the “State Council’s Opinions on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports†pointed out that by 2025, the total size of the sports industry will exceed RMB 5 trillion, becoming an important force for the sustainable development of the economy and society.
Among them, for the ice and snow projects, it is necessary to use ice and snow sports as a breakthrough to promote the popularization and improvement of fitness leisure projects. Formulate snow and ice sports plans, guide social forces to actively participate in the construction of a number of ice and snow sports venues, promote the prosperity and development of ice sports, and form new sports consumption hot spots.
For this reason, the Blue Book mentioned above points out that in order to create specialized ski products and services, nurturing branded events need to be promoted in various ways, and talent cultivation should be incorporated into the government system, it is necessary to establish local ski brands. Build a comprehensive ski industry chain system. In other words, skiing should combine the development of conferences, tourism, health, manufacturing, design, and other major industries.
For these issues, Sun Chenghua, president of Beijing Kabin Sports, pointed out that the skiing industry still needs further industrial upgrading.
The opportunity of the Olympic Winter Games to promote the explosive development of the ice and snow industry has attracted a large number of investors to participate in, but the current level of planning, the level of construction also needs to be synchronized.
At the same time, due to the small number of skis in past ski resorts, many ski resorts are difficult to manage. With the rapid increase in the number of people participating in skiing, the existing old ski resorts are difficult to load, causing a series of problems. However, this is an opportunity not only for the new ski resort, but also for the upgrading of the old ski resort facilities and services.
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