How to make labels a medium for carrying product functions

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In real life, the labels used in the electrical and electronic fields are not limited to consumer electronics labels, and often have strong functionality, including the following four points.

Environmental resistance

Environmental resistance refers to the labeling of electrical and electronic products that can follow the effectiveness of such products in their use environment. Functionality is reflected in many aspects, such as: high temperature resistance, salt spray resistance, moisture resistance and so on. High temperature resistance, that is, electrical and electronic products that are used in high temperature environments or that generate high temperatures by themselves, require labels with high temperature resistance and fire resistance, so that such labels can be used in high temperature environments or at higher power. The surface of electronic products works. Salt spray resistance, which can resist the corrosion of labels caused by special environment, so that the label can still be used after a long time of use. Moisture resistance, that is, in a high humidity environment, the label can still be firmly bonded, does not fall off, works normally, and does not fade.

2. Indicative

Some indicative labels used in electrical and electronic products are designed to be more conspicuous in their design, and to weaken the aesthetic requirements. Especially for very indicative labels, the label should be marked with obvious words, such as "Caution High temperature, "caution burns", "mechanical injury", etc., to play a warning role. At the same time, the reliability should be considered from the application point of view, and materials that are easy to damage and fall off should be avoided as much as possible.

3. Durability

Unlike labels in other industries, many electrical and electronic products need to follow the product's entire life cycle. For example, the front panel label of the calculator, the device button label, and the like. It is more important for such tags to consider whether their long-term work will fail, while also taking into account the user experience. The calculator panel is mainly composed of simple and generous design. If the color design style is used, it will bring visual fatigue to the operator during long-term use, which is not good for work.

4. Antistatic

For electrical and electronic products, electrostatic discharge can damage the device. Such labels should pay more attention to the consideration of static electricity. If the use of labels can better solve or alleviate the problem of static electricity, it is also an innovative application of the label in the field of electrical and electronic.

For electronic and electrical products, the label is also the most direct embodiment of the product brand image. Functional and well-designed labels are important for highlighting product value and enhancing corporate image.

First, the functionality of the label reflects the professionalism of the business. According to the use of electronic and electrical products, product features and other factors, the selection of functional labels, can reflect the serious consideration of the characteristics of the business, and has a positive impact on the professional image of the business in the user's mind.

Second, the comprehensive label indicates the concern of the merchant for the user. Some electronic and electrical products often require complex operations, and when the user is not familiar with the product operation method, the clear mark and the correct indicator mark are very important. For the user, it is possible to avoid a lot of erroneous operations and time waste and inconvenience caused by long time access to the product manual.

Some products in the field of electrical and electronic products are characterized by many varieties and small batches. At present, quite a few enterprises do not adopt large-scale batches. Printed labels are replaced by the input of specified information on general-purpose labels or by label printers.

As a label app in the field of end products, I have the following two recommendations for label printing companies:

First, for the application of electrical and electronic products, provide functional general-purpose labels, such as "anti-static" and "environment-resistant" labels.

Second, reduce the cost of label production, improve the label making method, and make it capable of producing multiple varieties and small batches to meet the needs of users in the electrical and electronic industry.

Labels are the medium for carrying product functions. Especially for electronic and electrical products, the role of labels is not only to highlight the brand, but more importantly, to make more users more convenient and safer when using the products.

The above content is selected from the 11th issue of “ Printing Technology ” of Keyin Media in 2016. For more journal content, please pay attention to the journal channel .


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