In the context of consumption upgrading, the door and window industry revolution has become the trend of the times. However, under the pressure of the overall economic environment and the weak industry consumption, how should door and window enterprises break through the current dilemma? In this regard, the industry proposes that under the guidance of supply-side reform, door and window enterprises should move toward a service-oriented and innovative direction. work hard.
   Door and window industry revolution
   Two major directions for the transformation of doors and windows industry: service and innovation
(Image source network)
   Traditional sales channels are ushered in change
At present, the experience store is making more and more strong voices. The defects that traditional home stores can't attract more popularity are being exposed. Although some stores have made various efforts, compared with the popularity of some home stores that adapt to the world trend, there is obviously a huge upside for Chinese traditional stores in terms of crowded popularity. . As early as 2016, there are many stores that have come up with more magic weapons in terms of crowded popularity. There are more new commercial forces to rewrite the old rules, so that the door and window industry that relies on traditional home stores has undergone more substantial changes to adapt. A new trend in physical consumption is changing.
   Door and window industry to service transformation
The door and window industry is transforming into service, and one of its most important signs is the service transformation of traditional sales channels. At the moment, the requirement for a door and window shopping guide is that he not only needs to know the door and window knowledge, but also understand the decoration knowledge. Even for some customers, he needs to understand the niche knowledge such as feng shui and constellation. Consumer perceptions of doors and windows are already changing. Consumers not only need more door and window products, but also need a designer to explain the style of doors and windows, design home space, and make doors and windows become the most important part. In order to adapt to this new consumption trend, many door and window companies will make efforts in the tide of change in 2017, so that their sales staff can take on more personalized service. And companies that make this kind of transformation will surely get huge returns.
   Accelerate integration with the Internet
The momentum of online sales like the flood of beasts to swallow the traditional door and window market share may be weakened, but will never reverse. It’s just that the momentum of the attack has slowed down. More traditional door and window companies will appear in the field of online sales. The reason why traditional door and window enterprises are lacking in the field of online sales is that the main reason for the traditional door and window enterprises is that they have less knowledge of the network, can not flexibly use new technologies and new methods, form synergy with existing advantages, and create new marketing advantages. This situation is expected to change with the rejuvenation, knowledge and gradual awakening of the heads of traditional door and window enterprises.
At present, the development of China's door and window industry is facing a series of challenges, but no matter how the market environment changes, physical stores are still the most basic way for door and window enterprises to sell products. Service is the only magic weapon for enterprise success. The integration with the Internet is the door and window industry. The biggest driving force for innovation and development, from these three aspects to promote corporate change, will certainly allow the entire industry to grow more in 2017.
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