In 2016, about one-third of households with infants and young children in cities in China purchased 1,000-1,500 yuan of toys and 2000-4000 yuan of baby-resistant products.
This figure comes from the "2017 China Toys and Baby Products Industry Development Report" released by the China Toys and Baby Products Association recently. It outlines how a younger generation of Chinese parents buy toys, baby products and thousands of them. The market of 100 million yuan.
According to this report, in 2016, the consumption of toys for infants and toddlers in Chinese cities was: 32% of households spent 1,000-1,500 yuan a year, and those who spent 500-1000 yuan and 1,500-2,000 yuan spent 22%, households spending more than 2,000 yuan are 19%, and only a few families spend less than 500 yuan.
From the classification of toys, in 2016, 16% of Chinese households purchased remote-controlled electric toys, which accounted for the highest proportion; 11% of households purchased plastic toys, models and dolls, outdoor and sports toys; electronic early childhood toys The purchase ratio of stuffed toys and wooden toys is 10%, 9% and 8% respectively. Interestingly, the purchase ratio of game toys is the lowest, only 2%.
In the field of baby durable goods such as baby strollers and children's chairs, in 2016, 34% of Chinese-related households spent 2000-4000 yuan a year, 26% of households were 1000-2000 yuan, and 25% of households were 4000. - 8,000 yuan, 9% of families are below 1,000 yuan, and 5% of families are above 8,000 yuan.
In the field of baby food, such as milk powder, diapers, and milk bottles, in 2016, 42% of Chinese-related households purchased 1,000-2000 yuan of baby consumables throughout the year, and 28% of households purchased 500-1000 yuan. 23% of households are above 2,000 yuan, and only 6% of families are below 500 yuan.
The report predicts that in 2017, the retail sales of China's toy market is expected to reach 60.7 billion yuan, up 9% from 2016; the size of the baby stroller market is expected to reach 12.3 billion yuan, an increase of 11% over the previous year; the market for children's safety seats is expected to reach 6.1 billion yuan, an increase of 13% over the previous year; the size of the bottle market is expected to reach 5.1 billion yuan, an increase of 12% over the previous year. Coupled with a variety of complex milk powder, diapers, infant clothing and other sub-sectors, the market size of hundreds of billions of dollars.
In the view of Liang Mei, president of the China Toys and Baby Products Association, in the next few years, with the implementation of the two-child policy, there will be more and more "80s" and "post-90s" in China. As a child of the only child, this group of fathers and mothers not only has a growing demand for toys and baby products, but also consumes fashion and pursues the quality and taste of children's lives. Brands, new products, high-end, personalized, customized and humanized are all “key words†for their related consumption, which will bring new market opportunities and upgrade products for the toy and baby products industry in China and the world. power.
Zhong Mei, director of the China Toys and Baby Products Association, believes that in the field of toy consumption, toys for children aged 0-3 are mainly purchased by parents, while children over the age of three may decide to buy by themselves. "The situation in China today is that more and more parents are gradually recognizing the positive effects that toys bring to children and families. Children's toy experiences are becoming more and more abundant, and large hands are holding hands, creating a spring in the toy industry."
According to reports, the "2017 China Toys and Baby Products Industry Development Report" comes from an online questionnaire survey of more than 1,500 Chinese consumers who have purchased baby products and children's toys in the past three months of the survey. Factors such as the size of the population and the age of the population in the city are reflected in the questionnaire survey. The report predicts the scale of China's toy and related baby products market this year, from more than 300 stores, specialty stores in China and more than 200 directors of the China Toys and Baby Products Association.
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