From a market perspective, consumers of high-end high-end cosmetics in the atmosphere are relatively stable because of fewer alternatives. For each high-end cosmetic type, if hundreds of similar products can be found in the market, how high can consumer loyalty be?
The number of brands in the high-end market itself is small, and there are hundreds of products coming and going. The relative choice is smaller, which also leads to consumers being more stable. So how should high-end cosmetic packaging design be designed? What are the design points?
The specific steps of high-end cosmetic packaging design are divided into 4 steps:
First, determine the target population.
Second, the pricing strategy is an important link for high-end brands to enter the market.
Third, differentiated custom design brand system and product packaging.
Fourth, the channel strategy is naturally an important stage in the layout of the market and the fight for share.
All in all, being a high-end brand is not a one-off event, so companies must develop a long-lasting brand strategy.
Appreciation of high-end cosmetic packaging design:
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