Capture Inspiration, Share the Continuation and Renewal of Design Consciousness in Book Binding. Chen Dongshan's binding design represents the beauty of a book. From the choice of paper, the choice of the book, to the determination of the font, the font size, to the design of the book, the layout of the text, and the design of the printing method and the binding method, all the efforts and wisdom of the binding designer are condensed.
A good binding design needs to be "borrowed", both borrowing and playing. Book binding is the material carrier of the book's spiritual product. It should be based on the content of the book, and exert its visual and tactile expressiveness to make the expression of the book more complete. Design is a disciplined fanatic. There is discipline and madness, and the two are contradictory units. Book binding design is between self-expression and rigid procedural work. Enthusiasm for self-expression and self-expression and negation of discipline, its frame design is difficult to integrate with the main purpose of the work, and the integration of one-sided emphasis on discipline, neglecting fanaticism, will put the design of the frame in the hustle and bustle, it is bound to be cold, stiff, lack of vitality. It is difficult to create good works.
In the process of designing the frame, it is necessary to focus on the whole and take care of the details. Focusing on the whole, it is required to match the theme and content of the book, and it is close to the reader's aesthetic expectation. It is necessary to know that book binding is not only about the design of a hexahedron, but about creating a spiritual thing, giving a tangible carrier to the intangible thought, making the inheritance and dissemination of ideology knowledge safer, more precise, and more Effective and more beautiful. The so-called attention to detail, on the basis of ensuring the convenience of reading this function, give full play to the designer's imagination, creativity, and improve the various parts of book binding, on the basis of maintaining the overall design harmony, the best Consider highlighting one or two characteristics of the book, making something that is different, meaningful, and unexpected in the senses, and polishing the details to perfection. In many works, it is a certain detail that explains the theme of the book, reveals the essence of the narrative, and outlines the soul of the work. Below, the author will combine some examples to explore what important design awareness is needed in book binding, and how these design consciousness guides designers to create mature works.
People know a book first from the beginning of book binding. For example, when people see a new book, the first impression they create must be related to the cover, not the content of the book, paper, etc. Especially in the context of book network sales, the position of the cover in book binding is more important. The cover is both part of the book and relatively independent. The cover is like a book's outerwear. Good or bad is directly related to the reader's attention to it. In a sense, the cover is the advertisement of the book. However, if the advertising effect of the book and its independence are excessively emphasized, and the content of the book is deviated, the cover design will go into the wrong way. It is very important to pay attention to the form and truly reflect and unify the contents of the book.
A good work must not only be beautiful, generous, and novel, but also have a unique ideological and artistic nature, and a targeted form of beauty. Book binding design is different from general painting, and the feeling of things is so direct. In conception, it must first consider the content of the book, the use of materials, and the specific expression. Forms are subject to the needs of the content, which is particularly prominent in the design of the book of science and technology books. It is necessary to use visualized artistic techniques to express the abstract thinking of science and technology. There is a complicated thinking process in the middle. It is necessary to create a unique artistic context, so that the works have meaning, association, passion, and make people read the book. After the cover, I feel beautiful and beautiful, and have a room for aftertaste, thus enhancing readers' interest in reading. Instead of simply copying one or two representative illustrations or photographs in the text, the middle one, plus the title of the book, is done, so that readers will not be eager to seek new ideas, blindly copying foreign countries. The expression of "new wave art", using computer technology, is patchy and seems to be all-encompassing, giving people a dazzling feeling, but deviating from the contents of the book, and even some of the contents of the same book are irrelevant. This kind of design can't stand the scrutiny, just like the hodgepodge.
Design itself is a form, but the one-sided emphasis on form will become empty. If you want to have new ideas, you must first make breakthroughs in design awareness and update your creative thinking. Instead of just paying attention to the appearance. Specifically in the following three aspects.
Using the right graphics to accurately and intuitively convey information is one of the most common techniques we use in design. The use of graphic beauty to produce novel artistic effects gives people a sense of intimacy. For example, the cover design of the book of the Railway Teacher's Handbook, the overall color is green, the whole picture is a part of a peony flower, the flower is exposed in the upper left corner of the cover, the flower is the heart of the flower, and the key to teaching and educating the teacher is to educate people. This is a metaphor for the sublime of the teacher profession. In order to change, the picture is divided into two from the middle, and the yin and yang are reversed. The two words of the manual are red and white, which enhances the overall visual effect. It also shows the relationship between safflower and green leaves. It is clear and has vitality and has been recognized by everyone.
In the graphic design, the visual influence and feeling of the character itself is also an important means of design, especially the Chinese characters, the fonts vary greatly, and the rhythm changes between the strokes are also many. Make full use of the dense spacing of the fonts, the height and length, and the variation of the thickness of the virtual and real gaps, often without the need for graphics, can constitute a perfect design. This way 24|publishing sentimental thinking column host / 邸 Wo points to capture inspiration, sharing experience is often seen in many cover designs. For example, the cover design of the art and black and white paintings, the picture consists of Chinese characters and radicals. The use of strokes intersects and overlaps, creating a bright rhythm that deepens the direct impression of textuality. The whole picture is dominated by black and white contrast. On the right side, the title of the book is set off with a large red block. The whole picture is simple in composition, which not only highlights the title of the book, but also shows the characteristics of the book. It has a strong nationality and book style. In the arrangement of the text, it should also be noted. The overall sense of the text has a visual effect on the person, so that the text meets the psychological and physiological feelings of a certain object, which not only enhances the overall effect, but also highlights the distinct personality, making people feel full of life, natural and relaxed, and with a clear rhythm. When the rhythm of the text arrangement is in line with the psychological rhythm of the person, it can create a harmonious reading atmosphere and leave a strong impression. There should be different considerations for the arrangement of different content words. For example, political topics should pay attention to the seriousness and solemnity, and the children's books should be lively, cheerful and interesting. If it is reversed, it will be counterproductive, visually reducing the influence of words on the content. With the wide application of electronic technology, a variety of books and prints provide a broader space for cover design.
It is necessary to seek change in design, but we can't ignore the formal beauty of the text and the visual humanity. These are all in the lines and need to be carefully considered. It should be noted that the text used is reasonably standardized in structure, visually, bright and eye-catching, recognizable, and the size, thickness, and black and white contrast are appropriate and orderly (there are special needs and other layouts can play a pivotal role in the design. The final effects of function, creativity and design are reflected in this, and the complete and clear idea is the guarantee of layout.
For example, the design of the book of the Garden of Love, this book is a book in the series of "The Summer Palace Cultural Corridor". In the design, the book focuses on the cultural taste of the book and expresses the characteristics of the Summer Palace. In the processing of the picture, in order to avoid the long-standing picture, the above words, or the way the photos are squarely arranged, the picture of the representative building in the garden is treated. Cut the shape of the image into an irregular shape and blur it at the edge to blend the white background between the images.
The title of the book uses anti-white characters, and the shape characteristics of the book on the background color block of the word are patterned to appear simple and fresh, which enhances the atmosphere of Chinese traditional culture. The name of the series traverses the middle of the cover, connecting the elements such as figures and color blocks, making the whole look lively and not chaotic. The back cover of the book is a large area of ​​white, with a small garden view overlooking the middle, like a window. It is suggested that this set of books is a window to introduce the garden culture of the Summer Palace. Through this window, it shows the breadth and depth of Chinese traditional culture. The design of this book has been well received by readers in the book fair.
As can be seen from the above, good creative ideas are the key to the success of the work. It is a visual embodiment of the thinking process. In the face of each design, the first consideration is “creativeâ€. It must be original and unique. The process of cover design should start with browsing the internal text, grasp the theme, conceive, imagine, rationalize the idea and gradually progress to collecting information, and concreteize the idea through visual thinking. Ingenious imagination should be fully utilized in creativity, but design is subject to conditions and has a certain range. Such as the size, shape, printing conditions, requirements for editing, processing costs and other restrictions. In this limited scope, a variety of visual elements and modeling rules are used to create design binding works that meet the content requirements.
In the design of the frame, the rules of form beauty should be observed. Every change in the factors on the screen directly affects the overall visual effect. In the process of design, it gradually achieves harmony, order, and balance, giving people the enjoyment of beauty. The Greek philosopher Aristotle said that "beauty is an orderly combination", a beautiful and beautiful music is the perfect combination of sound order. A good design is the best configuration of the basic elements of point, line, surface and color. Through the orderly, ups and downs, rhythmic movement changes, the meaning of association is generated, thus reflecting the content and emotion of the design. Some of the binding design works give people a wonderful feeling of "only can be told, can not be said", and sometimes can not understand, but it can infect us and get an aesthetic pleasure and satisfaction. A line, a dot, a color block, and can not express any profound content, but without losing people's love for it, the reason is that the combination highlights the form of beauty, in the arrangement of the layout, pay attention to diversity The principle of unification, in various forms and not complicated, changes without chaos, unity and not monotony, constitutes an organic harmonious whole, which is the key to formal beauty and the basis for the success of a frame design work.
With the rapid development of China's publishing industry, the design of the book's binding design is also constantly improving, and the readers' requirements for books are getting higher and higher. People are not satisfied with the simple binding design. For the designer of the book, it is not enough to master the skills of painting and design. It is not enough to use the computer skillfully. It must have many aspects of cultivation, and it has the knowledge of culture, art and history. Pay attention to fashion, pay attention to the trend of art design, pay attention to the current aesthetic characteristics, and pay attention to the state of social development.
As a cultural product, books have unique commercial attributes, and its ultimate goal is to make readers accept and love. Understand the needs of current readers, understand the current aesthetic trend, and combine it with the designer's own ideas and creative appeals, combined with current social needs, to be able to design a book that readers love and can lead readers' aesthetic trends. Come.
Nowadays, the powerful functions of computer design make designers have a lot of means of expression. It is important to make full use of the methods and methods of computer design, but they cannot be confused by these functions. It is necessary to work hard on the design, and the functions of the computer are powerful. It is also only a means. If you want to create a good work, you must make breakthroughs. You must pay attention to strengthening the renewal and breakthrough of design consciousness. You must actively accept new things and improve your understanding and perception. Only in this way can we keep up with the development of the times and design books that meet the needs of the society, so that it is possible to lead the development of book design.
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