Recently, new news came, and the "Love for the College" jointly organized by Huawei and Tsinghua High School will start in August. It is not new to run a business. From the previous Vanke and Country Garden to the current Ali and Huawei, most of them are involved in expensive international schools, trying to use funds and technology to create a new education model.
Recently, let us look at how the five schools are organized according to the five representative companies organized by Huwei.com:
Alibaba: Using big data and artificial intelligence
On February 14, the official website of Yungu School was officially launched. In the “German Message†section of the homepage, Ma Yun said, “I hope to make some efforts and try for China’s education development and reform.â€
According to the information disclosed on the website, Yungu School is jointly sponsored by Alibaba partners and covers four departments of kindergarten, elementary school, junior high school and high school. The teacher-student ratio is 1:5, which is far superior to regular schools, of which 30 %—40% of teachers come from global recruitment. Its characteristics are mainly reflected in the individualization and technology orientation: primary and secondary schools set up courses according to the standards set by the state of compulsory education and carry out school-based design, open potential courses, and expand the expansion curriculum; relying on Alibaba's technical support, the use of large Data and artificial intelligence technology enhance the quality of teaching.
In short, Alibaba's school has an obvious commercial nature, starting with high-end private schools to give "a little effort to China's education and reform."
Huawei: Co-organized schools, in the middle of the law
On March 30th, Tsinghua High School official WeChat pushed an article entitled "Tsinghua High School International Education Reporting Conference". This promotion article disclosed a message to the outside world: Tsinghua High School is cooperating with Huawei for an international school "Love is The Academy (A+W Academy), which officially opened in August this year.
According to the official introduction: The school will adopt the Tsinghua High School International Course, with the educational philosophy of Chinese and Western, learn the strengths of Chinese education and international education, protect the essence of Chinese culture, and provide international education rooted in China and Tsinghua characteristics.
At present, the school is enrolling students from pre-school to grade 12, using immersive Chinese-English bilingual teaching mode from pre-school to elementary school, and gradually transitioning to English-based teaching in middle and high schools.
In the employee forum of Huawei intranet, many employees posted comments on this matter. One of the posts revealed that the tuition fee for the kindergarten section of the international school may reach 180,000 yuan per year.
Tencent: Non-profit private university
Tencent’s main founder, Chen Yidan, has always been passionate about education. In December last year, Chen Yidan founded the “Hubei Yidan University Education Development Foundation†to complete the first round of joint fund raising. Ma Huateng, chairman and CEO of Tencent, donated 100 million yuan to the fund. In addition, Tencent’s main founder Zhang Zhidong and Tencent’s early founding team member Wu Shuguang participated in the donation.
Chen Yidan’s main school achievement is Wuhan College. At that time, Chen Yidan promised to run a non-profit private university and not take a penny from the school. This also means that Wuhan College is the first privately-run university in the country.
Vanke: Running schools to improve supporting facilities
Compared with Internet companies, real estate companies run schools earlier. As early as 1996, Shanghai Vanke and Fudan University Affiliated High School established the Shanghai Fudan Vanke Experimental School and began testing the water in the education industry. By 2015, Vanke has established a 9-year-old private school in Shanghai – Shanghai Vanke Bilingual School. Then in Shenzhen, and the Shenzhen Middle School jointly established a private high school Mesa Academy, the daughter of Vanke President Yu Liang is the first students of Mesa College.
The tuition fee of Shanghai Vanke Bilingual School is 100,000 a year. The students enrolled by Mesa College are “excellent junior high school graduates who have strong English listening, speaking, reading and writing skills and are willing to go abroad to study.†No matter which one It is not an ordinary family.
Country Garden: Education Group will be listed this year
Country Garden's education industry has become a system with 34 kindergartens, 18 primary and secondary schools, and 15 training schools. There are both expensive private international schools and free universities Guangdong Country Garden Vocational College. But it is still based on international education.
In September 2000, Country Garden introduced the International Baccalaureate Organization (IBO) education philosophy and curriculum project, and in September 2005 it was promoted to IB International School. The so-called IB International School is a program where students can take IB qualifications. World-renowned schools such as Oxford, Cambridge, Yale, and Princeton will offer admissions to graduates of these schools. Therefore, IB schools are very popular among high-income families.
Country Garden is well-known in the local Country Garden School in Guangdong, including Vice President Yang Huizhen of the Country Garden graduated from the school. The locations of these schools are all around the Country Garden project, and the tuition fees are not low.
Broad prospects for online education
In addition to frequent online activities, BAT has also entered online education. Baidu has released the online education product “Baidu Educationâ€, and then launched “Homework Helpâ€. Ali has launched “Taobao Classmatesâ€; Tencent launched the professional online education platform "Tencent Classroom".
The reason for running a school is not difficult to understand: in real estate enterprises, the school can improve the supporting facilities of the community and increase the added value of real estate. From the perspective of education itself, there is a shortage of educational resources in China, and the huge development space and profitability of the education industry. , so that companies are rushing.
However, looking at the offline education institutions run by the above enterprises, not only the entrance threshold is high, but also the price is high. In comparison, online education is more fair and more cost-effective. We believe that with the improvement of the country's Internet infrastructure, online education will usher in broad development opportunities.
Source: Dongjia Self-study
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