Mondi Launches New Fruit Packaging

Data shows that about one-third of the world's food is lost or wasted, and early stages of the food value chain are likely to suffer huge losses due to poor transport and storage. The "Watermelon's Dream" project from Turkey's Mondi offers an alternative standard solution, which is a rectangular shape with a window showing the internal product packaging. Its folded single corrugated board design is easy to assemble and stack during transportation and has an ergonomic structure. Mondi believes that this will save on shipping costs and allow more watermelon to be transported on a truck. Another advantage is the convenience of end-users. Through new designs, consumers are more likely to bring their heavy watermelons from the supermarket home.

In addition, brand promotion opportunities can be enhanced through larger print areas and product displays. The concept was successfully launched at Turkish supermarkets and can be used in the global market. According to HasanaliKO, general manager of Antalya Seracılık, “Mondi's new packaging provides an intelligent plug-and-play solution that simplifies the transportation and warehousing of Siemens retailers and consumers and looks great. The new functional design is pleased because we have managed to reduce food waste in the supply chain by 13%.”

Fatos Adak, Manager of Product Innovation at Mondi Corrugated Packaging Turkey, added: “The dream of watermelon is a good example of Mondi's ability to meet market demands and meet sales and sustainable development needs. Mondi products touch the lives of millions of people every day, so we We hope that our products will have a positive impact on the communities and communities we operate in.” Mondi corrugated packaging is a leading supplier of corrugated packaging in Europe, focusing on Central and South-Eastern Europe, with 16 factories.

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