[Office Partner Information Channel] From the traditional stationery manufacturer to a company focused on children's cartoon culture and derivative development, Hangzhou Aihua Stationery Co., Ltd.'s business strategy has changed and improved.
Founded in 1995, Hangzhou Aihua Stationery Co., Ltd. is a manufacturer mainly engaged in various types of student supplies and office stationery. As a traditional labor-intensive industry, the stationery industry is not only increasingly competitive in the market, but also the profit margin of products is constantly compressed. So how to transform and upgrade has become a problem that companies have to face. Due to the richness of the student stationery, the company invited the designer to sign a license for three cartoon characters in the stationery category in 2008. On this basis, in 2010, Aihua Stationery invested wholly in a new enterprise focusing on children's cartoon culture and derivative development, Zhejiang Dongji Cartoon Product Co., Ltd., and established a professional in Seoul, South Korea, where the animation and creative industry is concentrated. design Center. A professional cartoon product R&D design team has been set up. In addition to the independent research and development of animation, it is also co-developed with international animation and creative derivatives companies. Currently, cartoon derivatives have covered student stationery, men's and women's wear, fashion bags, fashion. Daily necessities, etc. At the end of 2010, Zhejiang Dongji Cartoon Product Co., Ltd. signed a contract with South Korea Dongji Company to become the exclusive licensee of Dongjia Brand's exclusive chain operation in China, and Dongji is a popular cartoon character in Korea. At present, Zhejiang Dongji Cartoon Company has opened nearly 50 Dongji brand stores in China, and has developed and launched a series of children's and youth clothing and other supplies of the winter brand. Soon after, it won the authorization of the exclusive monopoly chain operation in China in the Taiwanese cartoon brand Shantou family. Since the launch of the Shantou family cartoon image in 2002, it is currently popular in Japan, South Korea, Southeast Asia, Hong Kong, China and Taiwan.
The chairman of Aihua Stationery, Guo Guojun, said: "We are exploring a better combination of traditional industries and animation and creative industries. It is not just a simple image authorization, but a store and an animation industry chain. So I care. Is there a good cartoon image base, a unique story base, the potential for long-term development, and the value of commoditization.†He believes that both the winter and the Shantou family have these conditions, and his goal is to create a set. Product development, brand promotion, monopoly chain management in one complete cultural and creative industry chain.
Unlike many domestic manufacturers that directly engage in cartoon operations to drive product sales, the company has chosen to build an animation brand chain stores nationwide, with the goal of opening 1,000 Shantou family chain stores in five years. Opening a store is just a project for Aihua Stationery to turn into the animation industry. In the future, it may make a difference in cartoon animation, film and television, games, etc., just like Disney's animation industry chain model.
Source of information: Internet
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