Atlas Description: Address: No. 235, Lanhua Road, Zhangpu District, Shanghai Area: 151 square meters Design Team: Kyle Chan, Gladys Chan, Jimmy Ho, Nicky Lee Service Content: Space, Brand, Logo System Construction Party: Shanghai Sishuo Building Decoration Design Engineering Co., Ltd. Main materials: oak finish, blue iron, white brick wall, gray self-flowing ping, black iron mesh Feeder: Junjia Design KarvOne
What memories do you have about bicycles? You have experienced bicycles as a means of transportation, rushing between home and unit; or when your father took school, his childhood memories of "å®é“ƒé“ƒ"; Flying also like the youth of the fingertips, the joyful laughter of walking side by side, the beautiful love waiting on the back seat of the bicycle...
In the 1960s and 1970s, China was called the “kingdom of bicyclesâ€, and the classic bicycle brand with more than 70 years of history – permanent, has become a common memory symbol in the hearts of a generation.
Along with the development of the times, people travel more and more vehicles, and they are diversified and personalized. Bicycles are no longer the main means of transportation for people, but more in a niche, healthy and environmentally friendly lifestyle. As the “permanent†of the bicycle industry, it is also actively responding to changes in the consumer market and constantly innovating. In the irreversible market torrent, find a new business blue ocean.
No. 235 Lanhua Road, Pudong District, Shanghai, retro workshop design, unified visual recognition system, permanent bicycle theme cafe carrying people's emotional memory, it is a rare bicycle-themed concept cafe in the country, also a design Participate in the classic case of brand upgrade cross-border marketing design.
I was very happy when I received this project because I had a deep cycling complex, and the customer happened to be the classic bicycle brand "permanent." Forever, the bicycle shop only believes that the purchase of bicycles lacks the customer experience and is determined to be upgraded to permanent C coffee (permanent C is a young bicycle brand under the permanent bicycle). In promoting the bicycle light passenger culture, there are also sales and maintenance services. . In this design, Junjia Design relies on a deep understanding of the brand and a high degree of emotional identity, and comprehensively carries out the design of the brand, space and various identification systems.
The change of the visual system concept of the visual system In the design concept of Junjia design, the brand design must first be in the space design. Therefore, before the design of the permanent cafe, Junjia Design first intervened in the brand and visual design of the permanent C. Vision is the most intuitive experience and feeling of people, and the change of the logo system is the upgrade of the brand concept. Permanent C is a young cycling brand under the permanent bicycle. To meet the individual needs of young people, the brand's CI and VI vision systems need to be more fashionable and symbolic.
The old permanent CI and VI changes to the new permanent C coffee VI and CI system while upgrading the brand, Junjia design also hopes to retain the classic elements of the "permanent" brand symbol. It should be both stylish and full of charm, full of vitality and full of years of texture. "Blue Cloth", "Enamel Cup", "Workshop Slogan", "Bell", "Car"", based on local materials, hope that through the innovative expression of these symbolic images, not only to revitalize and reproduce people's brand, the times The memory also allows people to present from a new visual perspective and feel the determination and spirit of the brand in the continuous innovation.
The material design and scene application are matched with the brick wall and the ground, the color of the light and the blue color of the main body. The staff supplies in the store are designed with the space theme. The coffee cups are customized into the enamel cylinders commonly used by the masters of the state-owned factories in the last century.
Space is not limited to space. Don't look at the design immersive space to experience more than 150 square meters of space. It needs to integrate coffee life, bicycle products and peripheral sales and bicycle repair, and also reflect the modern fashion sense of a classic brand. In the design of space, the design is perfect to create a classic scene that is “permanentâ€. Once you are inside, the memory of the brand will be engraved in the heart forever.
Combining the changes of “permanent†products, we put permanent bicycles of different eras into the space, which can not only display and sell products, but also match the space design, the brand history and inheritance, the new life attitude and aesthetics. Harmony becomes a great experience of space.
The entire space is dominated by the factory's common iron frame and iron mesh, and with the brand's blue tone, representing its long history. The addition of bicycles in different locations in the space has strengthened the brand's impression of permanent bicycles.
Original natural materials, modern interpretation techniques, the entire cafe is full of industrial flavor, but also with a sense of fashion. The guests who come here, in addition to exchanging bicycles and enjoying life, can immerse themselves in the space and feel the nostalgic atmosphere created by the space design.
Original natural materials, modern interpretation techniques, the entire cafe is full of industrial flavor, but also with a sense of fashion. The guests who come here, in addition to exchanging bicycles and enjoying life, can immerse themselves in the space and feel the nostalgic atmosphere created by the space design.
When designing the space, pay attention to the integration of the overall environment of different functional partitions with the permanent bicycle elements.
The lampshade on the coffee table is made up of three bicycle rims and wheels.
A lampshade in which a bicycle rim and a hub are spliced ​​together.
The coffee shop, bicycle sales show, bicycle repair, bicycle industry and leisure life are mutually integrated, allowing the “permanent†old brand to have a modern flavor.
In the space, the bicycle and bicycle devices are displayed in different locations. It can be used as a space for cycling enthusiasts to interact and interact, as well as a wonderful place for personalized leisure life.
Whether it's a retro-style bicycle in memory or some new products that have been permanent in recent years, they are all in the space. The brand's historical sense of depth and three-dimensionality are vividly reflected.
The brand blue from the trademark is used in the store design to become an exclusive permanent store image. Light brown logs "permanent" shop, simple design, light boxes on both sides of the store, in addition to displaying the brand logo, there is also a "repair" light box representing the repair station, guiding guests to the bicycle repair area next to the coffee shop .
Hair extension keratin glue granules can be applied with fusion iron connector, hair extension iron, pre-bonding hair, good for hair extension or nail extension, the abundant quantity is enough for you to use and replace.
Strong keratin granule beads have nice viscosity, they have strong adhesion effect, there is no carbonation in continuous use, aging resistance, less wire drawing, no odor, safe for you to use
these granule beads are made from quality EVA, which are safe for use on the hair, they can melt and flow at high temperatures of 270 to 340 degrees Fahrenheit, you can use our product to create various hair styles
Hot melt glue stick suitable for Human Hair Works well in all temperatures.Can be used with Hair Extension Glue Gun & pre-bonding Hair Extension.
hot glue sticks fits most of glue guns on the market. It's also incredibly durable, flexible and long lasting. Good flexibility and luster, durability for daily gluing .
Hot fusion extensions tools are good for bonding heat-sensitive materials, not only can be applied for grafted wig, but also for nail extension, manual, accessories, shoes, wood products, ceramics, toys, cardboard boxes and more
Solid Glue,Italian Keratin Glue Grains,Keratin Glue Granule Bead,Hot Melt Glue Stick For Hair Extension
Xuchang Le Yi De Import And Export Trade Co., Ltd. , https://www.alileaderbeautys.com