How did these two works stand out and win the International Packaging Award?

[China Packaging Network News] Read so many packaging design awards, or did not learn the essence of them? Xiao Bian selected the following two products, let professionals to give a good analysis and analysis to see if it inspired you.

Bags of Cash Bags

This section of potato chips bags achieves a good innovation through design and craftsmanship. The traditional potato chips package is a combination of logo + product photos (some products also have spokespersons or product cartoon image). And this product innovation lies in:

1. The retail price of the product is highlighted in the upper right corner of the package. A large area of ​​white background highlights the product price and the consumer can identify it at a glance;

2. At the bottom of the bag, a gold-filled purse is used, along with information on the promotional activities of the eye-catching digital reminders. Buying this product has a chance to win big prizes, which vividly and vividly provoke consumers' desire to buy.

3. Using a large area of ​​white printing, clean and fresh style paving, and the use of matt oil (or matt film) process, unique in the soft glossy bag shelf.

Shampoo bags

The packaging of stand-up pouches and suction nozzles has overturned the previous packaging style of portable shampoos. In the past, plastic bagged shampoos were used to save consumers how to store unused products. By adding a suction nozzle, it is possible to cover again after opening the suction nozzle to achieve the sealed storage of the product.

At the same time, this package is also closer to the traditional Plastic Bottle shampoo packaging - by adding a suction nozzle to control the shampoo outflow of the traditional shampoo pump head, reducing human waste.

From a cost perspective, the cost of a self-supporting spout bag is much less than that of a hard plastic bottle of the same capacity, which is only slightly higher than that of a conventional flexible bag. At present, the processing technology of this kind of packaging bag is very mature and has been widely used in the field of food packaging.

This package form is cheaper than traditional plastic bottles on small and medium-sized products and can be displayed on shelves. (author Xu Jingkun)