Original title: In the past two months, the number of new commercial residential nets in Beijing has fallen into the bottom.
Four factors have caused some projects under the market to remain tight.
What kind of house is still favored in the property market?
The situation of the continuous decline of the property market has become more and more obvious, and the transaction data in July is still falling across the board. According to the transaction data of the Beijing Real Estate Transaction Management Network, in July 2017, 735 sets of new supply in the residential market in Beijing decreased by 75% from the previous month; 1659 sets were sold, down 9% from the previous month; the transaction area was 251,700 square meters, a decrease from the previous month. 12%; turnover of 13.196 billion yuan, down 1% from the previous month; the current stock of 45,748 sets, down 2% from the previous month. Overall, in the past two months, Beijing's new commercial housing (excluding affordable housing) network signing continues to be low, and the monthly net signing volume has continuously updated the lowest record, and the entire market has fallen to the bottom.
However, everything has two sides. At the same time as the overall transaction is low, there are several projects that are selling very tightly in various regions. While the monthly transactions in the surrounding real estate are only single digits, these popular projects are maintained. Dozens or even hundreds of sets of volume. What is the reason for the purchasers to buy a house in the context of the continuous decline of the property market? "Guangsha Times" hereby visited some popular projects in the market and found that these popular projects are of the same quality and have higher cost performance. Either the price or the size of the apartment is obvious, or the regional development potential and the added value of the project are more attractive.
The property market. Sun Rui
Price is lower than the surrounding average price is a prerequisite
In the context of the overall downturn of the property market, how to price has become a difficult problem for every developer. The era of free pricing and always paying people has become a thing of the past. A developer marketing executive revealed that pricing is now a test of the developer's ability to trade. First of all, it should not be too high, beyond the hidden red line; secondly, it must grasp the psychological expectations of the buyers, and there should not be too much deviation; once again, it is not easy to obtain evidence, and the actual sales price difference of the building to be certified should be well grasped; The price difference between control and other projects in the same region cannot be “willful†pricing due to good quality.
Counting the projects that occupied the forefront of the Beijing residential sales rankings in July, many of them have unique advantages in terms of price. Taking Shunyi District, the number one residential transaction in Shunyi District, as an example, as a project that has been sold for ten years, Yutianxia has always had a certain price advantage in the central villa area. It is understood that the signing of the contract in July is mainly the apartment part of the project. The apartment type is two types of standard households and characteristic households, which are three square meters of 120 square meters and five houses of 220 square meters. The data shows that the average transaction price of the product in July was 57,205 yuan / square meter. Similar to its positioning, the average price of the pre-sale permit that was acquired at the end of July at Sunshine City, located in the central villa area, was 66,000 yuan / square meter.
Another Jingjing original, located in the low-density section of Sunhe, led the Chaoyang District residential transaction list in July. Similar to Yu Tianxia, ​​the products that Jingjing originally signed in July are also the flat part of the project. The average transaction price of 75,729 yuan / square meter is almost the current reserve price of the Sunhe plate. In September 2015, when the first opening of the Poly Group won the location of the original Jingyu, the floor price of the commercial housing was estimated to exceed 50,000 yuan/square meter.
In addition to attracting buyers at a lower-than-expected price, some of the top-ranking projects in the transaction list have reduced the price per unit of use by a large amount of gift space. Take Zhongjun Xishan Tianzhu, located in the West Chang'an New City section of Mentougou, as an example. The project's main 155-square-meter four-bedroom apartment has an actual use area of ​​190 square meters and a donation area of ​​35 square meters. Although the actual transaction price of the project has exceeded 55,000 yuan / Square meters, but if the buyers measure the price according to the area of ​​use, the price/performance ratio is very obvious.
A smart multi-bedroom apartment attracts improved buyers
In addition to the most direct impact of the price, the type of apartment is also a key factor affecting the purchaser's shot. According to the statistics of Weiye I love my home market research institute, due to the concentrated entry of several large-scale projects, the distribution of new commercial residential buildings in Beijing in July also has a large change in the area of ​​the transaction, the price segment and the total price segment. First, the proportion of new home transactions in 140-200 square meters reached a high ratio of 27.4% in July. This ratio increased by 11.7 percentage points from June, while the proportion of other areas fell. In addition, the top five projects in Beijing in July for new commercial housing (excluding affordable housing) were China Minhang, Jinyu Jinyufu, Longhu Great Wall Source, Sunshine City Jingzhao House and Vanke Emerald Park, all improved. Type of real estate. It can also be seen that the improved home buyers have become the main buyers in the current market environment.
Most of the improved home buyers have had many home ownership experiences, and they have higher requirements for the improvement of housing functionality and living environment. All developers have also resorted to “tricks†to compete for this limited number of buyers.
For example, Sunshine City Jingzhao, which sold 59 sets in July, is located in the Taihu plate, which is the main concentrated area of ​​Tongzhou's residential buildings. The project is planned to be a stack of villas. All designs are based on the high-end improvement needs of the “Structural Upgraded Familyâ€, focusing on the ultimate comfort of the villa: an extra large width of about 7.8-10.4 meters, with a custom-sized oversized window sill, showing a comfortable and comfortable family†Life is good." Abandoning the short board with insufficient lighting in the underground space of the villa products, the sun was introduced into the underground two floors through innovation, and the natural light was given to every corner of the villa.
According to the relevant person in charge of the project, the purchasers of Jingzhaofu are mainly based on improvement. Most of the buyers have been satisfied with the design of the apartment after visiting the model room. The large width and large lighting are very attractive for improving the crowd, especially The design of the elderly room and the second-floor flexible and variable space on the south side of the first floor is particularly impressed by the demand for the improvement of the Chinese-style family with “the old and the young†and the “one more room†in the two-child era.
Another recent high-profile villa product, Taihe Changping Pickup Garden, has also won the favor of improved customers with innovative spatial layout and design. The first floor of the product is 3.15 meters high, specially equipped with the elderly room, designed for the suite, convenient for the elderly. The layout of the two floors, two souths, one north and three rooms, are designed in suites to ensure the intimate life of each family member, the width and width of the large face, and the finished product delivery. The underground space is equipped with super-lighting wells, creative space design such as audio-visual room, study room, wine cellar, gymnasium, SPA room, etc., with complete functions. In addition, the hardcover Chinese-style courtyards donated by some units have also become a weapon to impress buyers.
Technology decoration and green technology to increase added value
For the commercial housing market, which is mainly based on improved buyers, the technology system has gradually become the standard for all real estates, and the purchasers have become more and more powerful in the application and post-maintenance of the technology system in the project.
Yizhuang Jinmao Yue and Yizhuang Jinmao, which have been leading the Yizhuang plate, have been the main selling points of the project. The seven major health technologies, constant temperature and humidity and constant oxygen indoor living environment have always been the labels of Jinmao products. Yizhuang Jinmao Yue and Yizhuang Jinmao also introduced three smart systems of smart home, smart community and smart service to create for the residents. Energy-saving, healthy, safe, convenient and comfortable living experience.
With many years of deep cultivation in the field of health science and technology, the Jinmao project has been successfully equated with the housing of science and technology in the impression of buyers. Some buyers who are pursuing health and green have higher recognition for the Jinmao project. degree.
There is also the Wannian·Guangyang County No. 9 in Fangshan District, which also uses fine decoration and green ecological technology to stand out in the Fangshan District where the new houses are piled up. Li Jianmin, general manager of Beijing Wannian Jiye Changyang Real Estate Co., Ltd., introduced this set of ceiling radiation technology system in Guangyang County No. 9 Health Habitat Science and Technology Experience Hall from Germany; in the water system, it uses the world's advanced magnetic levitation refrigeration. The unit; the new fan unit uses dual cold source dehumidification technology and dual electrostatic PM2.5 dust removal system. All technical applications point to the core concerns of the owner's life, and naturally have won the recognition of many potential buyers.
In addition to technology-based properties, some improved projects are also introducing green technology systems to increase the added value of products. Taking Taihe Changping Picking Garden as an example, the project introduced eight major habitats such as mites removal system, fresh air system, water purification system, soft water system, same-drain drainage system, solar water heating system, smart home system and five-fold security system. system. At the same time, it also provides an optional intelligent configuration for buyers. The purchaser can install a smart mirror to display real-time life information. The lighting effects of different life situations can be preset, and one-click conversion is realized, and the finger is heavy. The curtains can be opened and closed automatically... Through the introduction of technological and intelligent systems, the attraction of the project to buyers is increased.
Regional locations are still an important indicator of concern for buyers
No matter what kind of market environment, the location is still an important factor in the choice of buyers. The relevant person in charge of Sunshine City Jingzhao House said that although Tongzhou is currently implementing the most stringent purchase restriction policy in the city, buyers are still very optimistic about the future development of Tongzhou. From the pre-sales of the project, the recognition of the region is one of the main reasons for the success of the project. The supporting plan of the Taihu plate itself, the future development of the Beijing city sub-center and the convenient transportation environment are the most valued buyers.
In July, another hot-selling project, Jinyufu, also has a natural advantage in the lot. According to the statistics of Weiye I Love My Market Research Institute, as the only project in Haidian District ranked in the top ten residential transaction volume in July, the number of transactions in Jinyufu in July was 126 sets, the transaction amount was 1.343 billion yuan, and the average transaction price was 78363. Yuan / square meter. Less than 80,000 yuan / square meter price, the location of the West Fourth Ring Road, Haidian District, the superposition of regional and price factors, naturally attracted the purchase of buyers intending to purchase Haidian.
In addition, the Taihe Changping Pickup Garden, which occupied the top two residential transactions in Changping in July, and the North Branch Jianhe Hechun Lake Courtyard, are all relatively small in supply, and there are almost no competitors in the region. Changping Picking Garden is located in the important section of “Two Axis, Two Belts, Three Cities and Two Districts†in Changping Planning – Xincheng East District, close to Changping Subway South Shao Station, North Yishan Forest Park, 1 km west is Changping Wanmu Binhe The park is the main goal of improving home ownership for homebuyers who are living in Changping.
In addition to some projects that have natural advantages in the current market environment, most of the projects ranked in the top of the transaction in July have certain advantages in the lot. Rail transit and industrial planning are important selling points that attract buyers.
link
Land opening
This year's land sales revenue has exceeded 150 billion yuan.
Although the overall transaction in the property market is still bleak, the increasing supply of land has also laid the foundation for the increase in the supply of new discs in the future. On August 8th, Beijing Land Market once again ushered in four plots of land. In addition to the Yizhuang B4 comprehensive commercial financial service land, the four plots were acquired by Jingdong at a reserve price of 3.85 billion yuan. The other three plots were all Premium transaction. Among them, the F1 residential mixed public construction land and the A33 basic education land in the Yizhuang Economic and Technological Development Zone with the highest total price were won by the Ocean + First Initiative for 7.165 billion yuan. Another piece of Haidian District, which has been concerned, has been successfully defeated by Guorui + China Railway Construction + Country Garden for 5.808 billion yuan and self-sustaining 36%. The premium rate is 20%. The lowest total transaction price is also the Haidian District plot, which was purchased by Vanke+Ping An Union with a total of RMB 1,805.5 million, plus 44%. So far, the total transaction volume of the four land on the 8th day reached 18.6 billion yuan. The accumulated land transaction amount in Beijing during the year was added to 156.43 billion yuan. Market participants predict that the annual turnover of land is expected to exceed 250 billion yuan.
Buying a land into a normal state
Four land plots, three of which are purchased by land, have undoubtedly become the main theme of the current land market. Especially for residential land, you can see the joint mix of various patterns. In the four plots that were sold on Tuesday, except for Jingdong’s purchase of a commercial financial service site alone, the other three residential land uses were jointly acquired. Among them, companies such as Shoukai and Shouchuang, which have inherent advantages in Beijing's land development, as well as enterprises that are supported by banks and insurance businesses like Ping An, have become the scent of traditional housing enterprises.
As a result, the land market began to appear in the first open + Zhonghai + Poly + Longhu, the first creation + ocean + Minmetals, China Resources + first open + peace and other combinations.
More typicalally, on June 14 this year, in the transfer of the old village reconstruction site in Zhouzhuangzi Village, Lugouqiao Township, Fengtai District, the first seven houses were “Poly+First Open+Longhu+Zhonghai+Shengxiang+Zhouzhuangzi Village+Peace†A consortium of enterprises.
If we say that the two former housing companies have jointly acquired land because of the high land prices, developers are holding groups in order to reduce the cost of competition and increase profits. Then, under the new rules of the game, four or five housing companies and even six or seven housing companies will be in the group. Together, consider more is to take the land to make up the position, then think about how to stop or reduce.
The power of the housing and enterprise complex cannot be underestimated. Times Weekly reporters combed and counted according to the public information of the Beijing Municipal Bureau of Land and Resources. As of August 7, 26 of the 65 plots sold in Beijing during the year were taken away by the Housing Enterprise Consortium. The amount reached 103.9 billion yuan, accounting for 66.45% of the total land turnover of 156.43 billion yuan.
"Some housing companies have a lot of experience in cost control, such as China Shipping and Evergrande are representatives of them, while others rely on brands and products to be recognized in the Beijing market, such as Vanke, Longhu, Ocean, etc. Combining and learning from each other can also minimize the risk of land acquisition,†said Guo Yi, director of marketing at Yahao.
Due to the large volume and high total price, the threshold for Beijing land is high now. Even the giants such as Vanke and Country Garden are also investing in the development of joint development.
In this regard, Zhongda Real Estate Principal Analyst Zhang Dawei pointed out that in the future, the Beijing real estate market will enter the actuarial era, and housing enterprises will compete more for cost advantages. Joint land acquisition can ensure that everyone has a job at the same time, share management costs and increase sales performance.
Increased land supply will bring more new houses
Not only Beijing, but the land supply in most hot cities in the country has accelerated significantly. According to the data provided by the China Index Research Institute, in the first six months of 2017, the total land transfer fees of 300 cities nationwide exceeded 1.5 trillion yuan, a year-on-year increase of nearly 40%. In terms of cities, the pace of land supply in first-tier cities has accelerated, and the supply has increased by 40% year-on-year; the average premium rate of second-tier cities has decreased year-on-year, and the increase in transfer fees has narrowed significantly compared with the same period of last year; the third- and fourth-tier cities have risen against the trend, and the transaction building The average price of the face led the gains.
At the same time, it can be seen from the land supply plan formulated by many places that a large number of new houses will enter the market in the future. Take the first-tier cities as an example. In the next five-year plan of the Beijing property market, 1.5 million housing units will flood into the Beijing real estate market; Shanghai plans to add 1.7 million new housing units during the 13th Five-Year Plan period; The “Shenzhen Housing Construction Planning 2017 Implementation Plan†issued by the Land and Resources Committee clearly stated that this year it plans to newly build 80,000 sets of commercial housing.
Guo Yi believes that the changes in housing prices include not only the market's expectations, but also the supply side. As the supply of land in first-tier cities increases, more new homes will enter the market in the future, which will reverse the speculative psychology in the market in the short term and create a more rational market atmosphere.
This edition of the text / Men Ting Ting reporter Li Wei
We've come a long way from black-and-white TV units to games, on-demand movies and 3D. One thing hasn't changed – needing a stand or cabinet for the TV unit. Our selection helps cut the clutter, manage cables and get things prettied up. So you can relax and enjoy your TV, even when it isn't on.Built to support TVs up to 55 inches, this console is the perfect solution for your home entertainment. This entertainment center and TV stand features four media cabinets with adjustable shelving and a cable management system to fit your components more easily. Center cabinet doors have glass panes to make this storage console look even more classy. Crafted from high-grade MDF with wood veneer finish to fit your home décor for a transitional style you`ll admire.
Tv Storage Cabinets,Tv Stand Cupboard,Modern Tv Storage,Living Room Tv Stand
HOPE IKEA , https://www.skyfurnishing.com