Guangdong Ha Yi generation, leading the new trend of smart toy industry

Guangdong Haydai Toys Co., Ltd. is a medium and large-scale enterprise integrating design, development, production and sales. It is one of the few electric intelligent high-tech toy enterprises with independent brands in China. The company is located in Liaobu Town, Dongguan City. As a famous toy production cluster in China, the company has a complete industrial supporting system and a convenient logistics system, which provides great convenience for the development of the company.

Since its establishment more than ten years ago, the first generation has always placed scientific and intelligent information at the forefront of the company's development. Established a sound R&D management system and innovative incentive mechanism, and gathered a group of experienced professionals. Not only has it become a high-tech enterprise recognized by the state, but it has also received more than 10 interviews such as CCTV's "News Live", "Economic Broadcasting", "Economic Half-hour", etc., and won " "Guangdong private technology enterprises", "Guangdong private technology enterprises", "Guangdong province contract-honoring and credit-worthy enterprises", "China famous brand", "China's top ten toy brands" and other glorious titles. In addition, the first generation is also the toy franchisee of the mascot of the 26th World Summer Games in Shenzhen in 2011. The mascot produced and produced by the company will be given to politicians and guests after the opening ceremony hosted by President Hu Jintao.

In recent years, in order to comply with the trend of industry development and expand the company's operating advantages in the industry, the company adheres to the development strategy of “building the first brand of smart toys in China”, and launches the third season of “Golden Ghosts” with network animation as the starting point. Try a new R&D model of “online animation, toys under the line” and a marketing and cultural communication model that combines network and physical dual channels. Through the combination of high technology and toys, we have developed a series of smart products, such as “folk ghosts”. The protagonist "Black Baby" in the "Technology" promotes the sales of online animation derivative toys.

In the future, the first generation will continue to take the path of scientific and intelligent development, further enhance its research and innovation capabilities, consolidate the company's strength, enhance brand influence, and strive to build China's high-tech smart toy brand.

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