Iridium Technology: Optimistic about the prospect of STEAM educational toys

In recent years, STEAM has been the hottest topic of education in the world, and the STEAM education style has also set off a boom in the toy industry. Iridium Technology, which has been cultivating the toy industry for many years, is also keenly aware of this development trend. It intends to focus its development on the education channel and actively develop innovative products that incorporate the STEAM education concept.

On May 31st, at the Science and Technology Festival of Dongfeng East Road Primary School in Guangzhou, the programming robots that Iridium Technology created were invited to perform in the opening ceremony. The cute appearance, superb dance skills and colorful performances conquered many Big and small friends, the applause continued.

In the subsequent experience session of the Science and Technology Festival, the programming robot of the Iridium Science and Technology booth became the big star of the children's “onlookers”. Lin Duansheng, the manager of the comet technology, told the Chinese and foreign toy nets that the products can be used by the children to understand the structure and components of the robots. The children can participate in the interaction and have a sense of accomplishment.

In addition to programming robots, Iridium Technology is also involved in electronic building blocks this year. The first products to be marketed include products that can be wirelessly charged through coils; through the hands-on assembly of products such as sweepers, remote controls, and radios. At the Science and Technology Festival site, children are very interested, some actively experience hand-cranked power generation, and some pick up the product to "charge" under the sun... The product allows children to understand various circuit principles by hands-on, which is very popular.

In fact, as early as the Guangzhou International Toy Fair in early April this year, new products such as programming robots and electronic building blocks have attracted attention. In addition to traditional toy channels, many Maker Alliances are also actively seeking cooperation.

Yang Yingtao, director of Iridium Technology Marketing, told the Chinese and foreign toy network (ctoy-gdta) that although programming education is quite popular in recent years, the boring programming method is easy for many children to be discouraged and not willing to learn. This product can be connected to mobile app. In the mobile phone dragging the box geeks to arrange actions, adding music, completing the programming, also added a visual programming mode, you can directly manipulate the required programming parts through the graphical interface, more convenient to get started. "Products can also be shared by the program. Children can download the mainstream music of social media such as vibrato, and match their own arranged actions to realize their own programming dreams. At the same time, they can share the program with their friends and work with their friends. Team performances, both learning and sharing, are enough for children to have continuous motivation to study programming. According to reports, compared with thousands of robots on the market, the retail price of this product is controlled at around 699 yuan, which is quite competitive.

For the electronic building block market, Yang Yingtao also has his own thinking. He believes that electronic building blocks have actually existed many years ago, but they have been tepid. In addition to research and development, innovation and product sales channels have yet to be further explored. "Before most of the products have been stuck in the cultural and educational channels such as Xinhua Bookstore, there is no breakthrough, and the makers will be a good breakthrough."

According to reports, although some schools require related teaching aids and courses, and directly find companies to seek cooperation, but Iridium Technology will be the focus of future cooperation, and has started long-term cooperation with several Maker Alliance. “Creator has already opened up the resources of many schools and it is more convenient than to contact the school. They are like traders, they can find products from different manufacturers, thus forming their own perfect systems and courses, which are more professional than ourselves. We are currently I have contacted many of the partners of Maker, and they have also provided us with good suggestions, which are very inspiring for the subsequent development and improvement of the products.” In Yang Yingtao’s view, science and education toys are very popular among children, and parents and teachers are also very Support, broad prospects.

It is reported that related products will be listed one after another from June this year.

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