Banks are being paid by mobile payment to grab the site "flash payment" lost to "sweep"?

New payment methods are increasingly involved in life scenarios and bank cards. The financial search platform 360 recently surveyed bank users by questionnaires. 53.3% of respondents choose Alipay or WeChat when they pay. Pay, choose only 12.9% of the card. Is the bank losing to WeChat and Alipay a fact or an "illusion"? The reporter's investigation found that, in fact, UnionPay has also vigorously promoted the flash payment competition in recent years. Relevant experts said in an interview that it is more important for financial practitioners to guard against risks. With the current performance of the banking industry, it is still too early to draw conclusions.

"Take a shot" lost to "sweep"

Payment sweeps, financial management online picks... Today, new payment methods are intervening in the daily lives of more and more ordinary people, and seem to be robbing the traditional advantage of paying this bank card. Financial search platform Rong 360 recently surveyed bank users across the country by questionnaire. The results show that 53.3% of people choose Alipay or WeChat payment when they pay, and only 22.9% choose to swipe. Recently, the People’s Daily reported that “traditional banks are facing a big test of life and death: Why are you running for Alipay? The report of "" focused on the phenomenon of new payment methods to grab bank sites. So what is the situation in Guangzhou?

Recently, the reporter conducted an investigation in the living circle of a residential area in Tianhe. In the district convenience stores, vegetable markets and other areas, in addition to the words “Alipay” and “WeChat payment”, the merchants also have the words “flash payment” introduced by the bank. However, in a vegetable market in Tianfu Road, the reporter observed a number of early shop on the morning peak of the 7th. In addition to cash payment, WeChat “sweep” payment method was used the most frequently.

One interviewee said that the reason why he was more willing to use the WeChat payment method to buy breakfast was to avoid the trouble of carrying change with him and not to carry a bank card. The store's merchants also said that they are free from the trouble of changing, and they are also willing to accept the payment method of WeChat.

The reporter observed that in the same vegetable market, a state-owned bank had tried to launch the promotion of UnionPay’s “flash payment” method, and the so-called “flash payment” also had the characteristics of small amount of confidentiality. After that, basically "take a shot" to complete the payment. But it is rarely used at the scene.

The boss of a pork stall told reporters that UnionPay "flash payment" is used less, mainly because the flash payment also requires the merchant to install a POS machine that supports the "flash payment" function, and also requires the customer to carry the bank card.

A responsible person in charge of the “Flash Payment” card promotion in a commercial bank in Guangzhou said in an interview with reporters that “flash payment” is fundamentally inseparable from bank cards and pos machine transformation. On the contrary, WeChat and Alipay payment are mainly used in the software inherent in mobile phones, and the relative coverage is wider, especially for small and medium-sized merchants.

In fact, with the rapid spread of third-party payment layout lines such as Alipay and WeChat payment, UnionPay’s “Flash Pay” has never stopped vying for the market. There are public data showing that since 2015, UnionPay has begun to lay. Flash POS machine, so far about 20 million POS machines. In recent years, it has joined forces with various banks to launch “cloud flash payment” mobile payment, without carrying a card or signing, and only need to rely on the mobile phone to achieve “one wave pay”.

The traditional bank has lost? The conclusion is that it is too early

It is worth noting that the survey of Rong 360 also shows that the proportion of respondents who choose to invest in Alipay or WeChat is as high as 72.3%. In terms of financial management, 64.29% of respondents only account for 20% of total assets. % or less; it is particularly noteworthy that among the young people between the ages of 21 and 35, only 18.71% of users prefer bank financing when investing in financial management.

In terms of mobile payment and financial management, have traditional banks really lost to Internet finance companies? Dong Xiwei, a visiting researcher at the Chongyang Financial Research Institute of Renmin University of China, said in an interview that he did not agree with the "traditional bank". “Banks are also changing,” said Dong Xizhen, the bank’s changes cannot be ignored. “There are even banks that want to change the Internet.” Dong Xizhen believes that although payment is an important function of the bank or the service provided, it is still too early to draw conclusions based on the performance of the current banking industry.

The bank started free Alipay WeChat to start charging

It is worth noting that since this year, many state-owned banks and commercial banks have announced that mobile banking and online banking transfers are free. At the same time, Alipay and WeChat transfer start charging, and WeChat and Alipay are attributed to the increase in overall costs, but In this regard, Dong Xixi said that he did not agree. He believes that the reason why banks started to be free is due to the development of technology and business, the cost is declining, and they have free conditions. "Alipay and WeChat are the same as the accumulation of users," Dong Xizhen believes that their marginal cost is declining. The bank started to be free, Alipay WeChat began to charge, and the two contrasts, the changes are worth noting.

Rong 360 financial analysts believe that as the Internet profoundly rewrites the habits of users, more and more people will choose online channels to handle financial business. The bank’s free move is undoubtedly a homeopathic move. However, Alipay and WeChat have already seized most of the market before, and it is difficult for banks to intervene in the middle.

However, Li Feng, vice president of HSBC China and director of retail banking and wealth management business, said in an interview that for banks, facing new technologies and new challenges, they must be brave enough to catch up, thus improving the customer experience. But for financial practitioners, it is more important to guard against risks and keep the bottom line. "So traditional finance also has a place worthy of Internet finance learning." Li Feng believes that the two should not be opposed, "more should learn from each other."

The proportion of users who choose to pay by credit card for all ages

13.04% of 20 years old and below

20~35 years old, 22.09%

36~50 years old 26.92%

51 years old and above 33.33%