A few days ago, the "China Toy Industry Operation Release" data showed that in 2017, China's toy main business income was 235.71 billion yuan, an increase of 8.5%. As the world's second toy consumer, the growth of the Chinese toy market is remarkable. It is predicted that the sales of Chinese toys will increase by 5% to 6% in the next five years.
Under the trend of consumption upgrading, educational toy companies continue to improve their design capabilities according to the characteristics of children and market demand. Design products that meet the needs of consumers, and continue to innovate on this basis, making educational toys more powerful and more humane. Therefore, it is a mainstream trend to choose children's educational toys to accompany their children.
Jingdong 2018 educational toys list
In the first-quarter online shopping toy list of Jingdong 2018, educational toys are the first choice for parents to purchase toys. In the top ten list, in addition to the fourth Barbie doll and the ninth Audi double-drill deformation robot, all of them are puzzle toys. Such as the first LEGO toy city group mobile command center, the second name of Fisher's early education puzzle pedal piano exerciser, the third Lego classic creative large building blocks, and the fifth place of Lego Disney Aisha Magic Snow Castle, etc.... Among these puzzle toys, Lego bricks seem to be the most popular toy brand. In addition, Fisher, Barbie, Mingta, Audi Double Diamond, and Disney and other famous domestic and foreign brands. Also on the list.
What is the STEAM education philosophy?
STEAM educational philosophy, in which STEAM is an abbreviation for five words: Science, Technology, Egineering, Arts, Maths. STEAM is an educational initiative proposed by the US government to strengthen the US K12 education on science, technology, engineering, art, and mathematics, and to encourage discipline integration.
The future of teaching is the mainstream trend of educational toys development
Toy robot
The primary audience for educational robots is to accompany school-age children. With the fiery concept of artificial intelligence, intelligent education has gradually become a trend. Some studies predict that by 2025 China's educational robot market will reach 300 billion, and become the world's largest robot market. At the same time that educational robots have emerged, parents have recognized STEAM education, and the market has received government policy support, capital has also begun to focus on it.
2. Building blocks teaching aids
Building blocks have the hands-onness of other toys or games that cannot be replaced, and have the educational ability to teach STEM skills.
3.AR, VR toys
Nowadays, the mainstream AR early education toys on the market are mainly AR cards and picture books, mainly for 2-4 years old children, for early teaching in preschool.
The effects of the VR card and the picture book are basically the same. After the application is installed on the mobile phone, after the card/picture book is captured by the camera, the character above will become three-dimensional, and the simple action and sound effect can be added, which can be made through the mobile phone screen. The character rotates or zooms in and out. When clicked, the character will react and make a sound. Compared with the early traditional static early education cards, AR cards can more vividly see the shape of animals, fruits, etc., and hear the sound, which is more interested in children's interest for traditional teaching, so it develops rapidly in China.
High quality toys determine consumer purchasing power
According to the Nielsen E-commerce Research Team, 95% of the purchasers of various maternal and child products, including toy products, are women after 80s and 90s. Most of these consumers are new generations of mothers who have experienced rapid economic growth since the 1990s and 2000. With the advancement of the Internet and the spread of knowledge, these young mothers usually take more actions in purchasing. For an open and rational attitude, they also have certain pursuits and expectations for quality when purchasing. The core competition of toys determines the future. Most toys at home and abroad are thoughtful in design, safe and reliable, not only sophisticated, but also educational. These high-quality toys have long been recognized by parents around the world, and these high-quality qualities are the primary factors that this new generation of mothers consider when purchasing toys.
Educational toys help children develop intelligently
Especially in the age group of 4-12 years old, educational toys, such as LEGO bricks and other toy products, Lego is familiar to most people. In 2018, the value of the Lego brand was 7.57 billion US dollars, making it the most global The value of the toy brand. For Lego, this is what they built themselves, and it will be the most profound memory. Moreover, the building blocks have the hands-onness that other toys or games cannot replace, and have the educational ability to teach STEM skills. Not only does this family provide its children with a variety of meaningful toys, but a single toy can't satisfy all the needs of a child's growth. Therefore, the future development of the educational toy industry is expected, and its position on the sales list should continue for a long time.
Puzzles enhance interaction between parents and children
Children need to grow partners, educational toys to accompany their children to grow all the way, the future market potential can not be underestimated, educational toys assembled must be carried out under the coordination of parents, thereby enhancing the interaction between parents and children, fostering children's affection, let the children learn teamwork. Therefore, the educational toy industry should constantly look for market blanks and have their own innovative designs to make the educational toys products full, refined and innovative, and give the brand a new soul. Only in this way can we take the lead in the development of the educational toy market in the next few years.
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