On November 8th, Tmall based on the “Consumer Operational Health Index†(FAST Scale), according to the brand performance during the double eleven pre-sale, for beauty, personal care, home cleaning, maternal and child, infant formula, Brands such as food, fresh, healthy, and Tmall supermarkets are ranked.
Among the Jiaqing brands, from the specific indicators of FAST, the top three brands that can be operated are: Gillette, Tide, and Omo; the top three in terms of population relationship are: Xinxiang, Blue Moon, Jierou; the top three members of the total membership are: Febreze, Gillette, Dove; the top three members of the membership rate are: Debao, Dilu, Qingfeng.
Other brands on the list include Jinfang, Zhihe, Super Energy, Vinda, Libai, Jiaan Super Energy, and Weiluoshi.
The following is the specific situation of the Jiaqing brand FSAT ranking:
(This ranking data is intercepted at the beginning of the Tmall double 11 pre-sale start time from 0:00 on October 20 to 0:00 on November 1st.)
It is reported that Tmall Express has proposed a set of consumer operation health index system for the whole industry brand in the first half of this year. The system evaluates the health of brand consumers from four latitudes: Fertility: the total number of people who can operate, Advancing: Population relationship deepening rate, Superiority: Total membership population, Thriving: Member activity rate, referred to as FAST scale. According to the brand during the double 11 period, Tmall will effectively improve the different indicators through the industry-specific scene solutions, and give rankings based on brand performance.
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