"Fall" and "winter" have become commonplace topics in the furniture industry in recent years. Undoubtedly, "exports are blocked and domestic sales are trapped" is a disaster that is difficult for the furniture makers to survive, ranging from falling profits to heavy losses and troubles. . According to the author's understanding, most of the furniture people are in a state of uncertainty, confused and unable to know where to go.
However, fortunately fortunately, this ambiguity has not lasted too long. What people are talking about now is no longer centered on the "low" and "difficulties", but more on "how to get out of the predicament" and "the expectation for the second half of the year." The buyers and sellers were less confused and helpless in their words and deeds, and they were more determined and expectant. Businesses have confidence in the future market and the pace of progress is more substantial. Although businesses are watching and watching, the majority of people in the show crowd are watching, but it also shows another fact. Our businesses are more and more rational, not just follow the trend, take advantage of profits, or simply do not want the future, but more Considering the long-term nature of the brand and the preferences of consumers, we seek long-term observations to find brand products with stable quality, good service, and cost-effectiveness to achieve long-term business operations. Although this is also a consideration of the interests and development of merchants, it will also have a “butterfly effect†that will benefit the entire industry. Business norms, product quality, and service improvement will benefit consumers first; consumer demand and The actions will be fed back to the manufacturers, which will cause a chain reaction throughout the chain, and it is difficult for the industry to improve.
From this point of view, China’s furniture industry has escaped the wisdom of “blessings, misfortunes, misfortunes, and blessingsâ€. Since the reform and opening up, China's furniture industry has developed rapidly for 30 years. It is a happy event, but it is also a hidden danger. It relies too much on exports, resulting in enterprises in product R&D, original design, marketing channel construction, logistics distribution, after-sales service, brand building, etc. Do it poorly. The staking place of the giants of the stores, while making the store brand resound throughout the country, at the same time concealed the limelight of the furniture brand, casually asked, which did not know the plight of the Red Star Macalline, actually the last two years of export, let everyone see To the huge domestic market, the importance of product development and design, channel creation and brand building to the development of the enterprise is self-evident. The truly powerful Chinese furniture consumer brand is rising and developing. We believe that it will surely gain in the near future. Looking at the current Chinese furniture industry, although the wind of copying and plagiarism is still there, it has become less and more. Products with unique designs, differences, and personalities have gradually become more numerous. The connotation and cultural values ​​have gradually become deeper, the brands have become bigger and bigger, and their influence has become more and more. Big, the Chinese furniture industry is gradually becoming mature. In this regard, the crisis is also a turning point in the past two years, and it is also a good opportunity for the Chinese furniture industry to mature.
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