The story of a city, the daily life of a room, is a way of expressing life. When the lifestyle is projected onto the living space, the deep relationship between urban humanities stories, lifestyles and beautiful human settlements has become a topic of common concern among users, designers and society. On March 19-22, 2019, Shenzhen International Furniture Fair was held in Shenzhen Convention and Exhibition Center. Tencent Home launched a special plan, “City? Room? People†to explore the urban living lifestyle with you.
During the exhibition, Tencent Home Reporter had the opportunity to interview Mr. Huang Jinbin, President of Colorful Life Group, to introduce us to the new products of this exhibition and the new strategy of Colorful Life in 2019.
Huang Jinbin, President of Colorful Life
Focus on child health from manufacturing details
[Tencent Home]: What new breakthroughs does your company bring to this exhibition? Please tell us about it.
[Huang Jinbin]: In 2019, Colorful Life has made innovations in both brand positioning and products. Before brand positioning, we have mostly teenager furniture. After redefining the market, we will subdivide children's furniture, and the characteristics of children's furniture will be more obvious in brand positioning. On August 1, 2012, since the official implementation of the "General Technical Conditions for National Standard Children's Furniture of the People's Republic of China" based on the Kaile House, there are very few products that domestic brands can truly 100% in accordance with the "national standard" or exceed the "national standard". Although colorful life has already surpassed the national standard to meet European and American standards as early as a few years ago, and was awarded the title of green superior product, as the only children's furniture enterprise that participated in the development of children's national standard, in addition to the production of products in 2019 continued to outperform. The national standard, we must also take the lead in the enterprise standards of children's furniture to promote the industry more standardized. In addition, this exhibition launched two series of children's custom furniture products, from the manufacturing details to provide children with healthy and healthy growth of environmentally friendly furniture, which is the corporate purpose and endless pursuit of colorful life.
Seize the pain points of consumption and seize new business opportunities
[Tencent Home]: The entire customization market was hit hard last year, and the industry was cold. What kind of consideration do you choose to do customization this year?
[Huang Jinbin]: In the past, the finished furniture was mainly made in the category of mobile furniture. At that time, our product positioning was to reverse the house. It was the mobile furniture that could fall off, and the hard work that could not be dropped. In order to get involved in the field of customization, we have been preparing for three years, from design to apartment research and children's favorite research to understand the market.
Based on the following three considerations, the first step is to enter the furniture customization field to enrich the original products. We have customized the original finished furniture, in order to make the color and function of the comfortable and soft visual texture The room makes the whole more coordinated. Second, custom furniture according to the child's preferences to create his own personalized space, the advantage of custom furniture is more reasonable planning of limited space from the material, color, style and use of functions to show unlimited creativity. Third, the colorful life is also turned from the children's finished furniture to the whole house customization, to make a total solution. To provide consumers with A-grade household products that meet children's needs, including bed frames, bedding, curtain fabrics, tables, etc.
Tencent Home]: Will the planned planning of Dawan District, which has just been introduced, affect your brand operation plan? What is the main impact of this impact?
[Huang Jinbin]: The implementation of the Daya Bay plan will enhance the status of Shenzhen in the domestic and international cities. Our products will feel better from Shenzhen consumers. Just like we see Swiss products, the word high-end will appear in the heart. However, the implementation of the Daya Bay plan will definitely lead to an increase in operating costs. At present, the factory and rent of one meter in Shenzhen have increased by at least 10 yuan. However, the factory land of Colorful Life is owned by the company, which greatly saves costs, and the advantages are naturally obvious. Therefore, the government plans to outweigh the disadvantages for the colorful life.
Constantly exploring the urban human settlements lifestyle
[Tencent Home]: This year's exhibition has specially set up a design exhibition area. What do you think is the most important significance of design for home brands?
[Huang Jinbin]: Design can promote the development of the entire furniture industry. Today, companies compete for manufacturing capabilities and novel design capabilities. Colorful Life pays great attention to product design and quality, and has its own independent design team. Every time the new product is developed, the design department needs to delve into the market, gain an insight into the consumer's lifestyle, and work closely with the research organization to understand the children's living and living conditions, research product technology and design new materials, and display the consumption in the furniture through design. The understanding and care of the people.
[Tencent Home]: Is there any expectation during this exhibition?
[Huang Jinbin]: At the exhibition, we can see the latest trends and how the company will be deployed in the future. Through the exhibition, we will show our products to local distributors to expand the store channels. Our nationwide investment network layout is “tighterâ€, but there are still Blank place.
Two-way "development layout children's market
[Tencent Home]: What do you think is the development direction of children's furniture in the next few years?
[Huang Jinbin]: First, the development of the custom field. (1) Children of different personalities need different design styles. Children's furniture will go deeper into the human needs after meeting the functional requirements. Customization can design his own small world according to the child's personality. (2) Use product design to guide children to develop good habits. For example, the product has many cabinets. We will guide him to place different items in different cabinets through the cartoon symbols attached to the drawers to develop the habit of storage. . Second, the publicity channel will be closer to consumers. We will enhance the frequency of brand appearance among consumers through publicity channels, and let consumers deeply understand the colorful life and products. In the future, China cannot continue the trend of large-scale construction, and children's individualization will surely become a development trend.
[Tencent Home]: Please summarize the layout strategy of 2019.
[Huang Jinbin]: Nowadays, the homogenization of household products is serious. Only when the brand breaks through can the brand become a consumer brand, let consumers understand that Colorful Life is a company that is truly responsible for children's safety and health. Colorful Life places more emphasis on production, design, quality and channels in the national layout. With the new VI system, more ergonomic modern products will be introduced.
[Tencent Home]: Thank you, Mr. Huang for the interview.
Xianghe Furniture City also has colorful life children's furniture, which is the brand of Xianghe Yimeiju Furniture. If you want to know more colorful children's furniture, please pay attention to Heyi Meiju Furniture official website:
Joystar Electrical Appliances Manufacturing Co.,Ltd , https://www.fscnjoystar.com