According to the analysis, Pig Peggy and Super Pan are very popular among families all over the world. On the one hand, they can use Oufei's industry and platform resources more efficiently, share the benefits, and further consolidate their competitiveness in the children's field. . eOne also said that Aofei's entire industry chain platform and operational experience can make IP more vivid and direct reach consumers.
1
Aofei opens up a new pre-school product line
Two years ago, the Pig Peggy animation was launched on CCTV, and the family of pigs from the UK suddenly burst into the Internet. The data shows that the cumulative broadcast volume of Piggy Page has reached 45 billion, and the IP-related derivatives industry has achieved rapid growth.
Around this market opportunity, Aofei and eOne launched a new series of themed toy series, including toy combinations, character statues and role-playing toys, which were fully launched in the fourth quarter of 2018. Ou Fei said that on the one hand, we create products through innovative gameplay and adopt stricter quality standards, while covering multiple price ranges, so that consumers have more choices.
Cao Yongqiang, senior vice president of Aofei Group, said that we have a series of boutique IPs such as Super Flying Man, Meng Chicken Team, Pleasant Goat and Big Big Wolf, as well as a complete industrial chain. By absorbing the top team resources from around the world, we can create more abundant products for consumers. And entertainment experience.
Andrew Carley, executive vice president of global licensing, family and branding at eOne, said that the Chinese market is critical in the company's global strategy and we welcome the cooperation with Aofei. At the same time, eOne will cooperate with Aofei to launch a wide range of anti-counterfeiting actions to curb various types of brand infringement.
2
Open cooperation to achieve IP efficient realization
This cooperation is also the latest practice of Aofei to promote business focus and cooperation open strategy. In February of this year, Aofei reached a strategic cooperation with the world's influential children's media Nick International Children's Channel. The two sides launched a series of industrial cooperation on Nick's classic IP SpongeBob.
Piggy's and SpongeBob's excellent animation content and communication strategy coincide with Ou Fei's boutique and international strategy. At present, Aofei has the ability to create global explosions like Super Pango. At the same time, the company has a positive and open attitude. After IP such as Pig Pei joins Oufei’s industry-wide platform, it relies on IP value and Traffic, the two sides jointly promote the efficient realization of IP.
The analysis pointed out that analogy to the Internet open platform such as Jingdong Logistics, Aofei has built a complete IP+ industry chain operation platform. Through the integration of internal and external resources, on the one hand, it can maximize the synergy of the industry and make its own brand and products. Cover more regions, users, and accumulate data experience in cooperation with upstream and downstream industries to obtain longer-term benefits.
3
Building China's leading IP+ industry chain operation platform
Ou Fei has been open to cooperation in IP and industry since last year, and has received much attention from the industry. Cao Yongqiang said that we hope that by opening up its own "IP+ full industry chain operation platform", the leading enterprises and partners in the industry can grow together with Aofei, so that consumers can obtain a richer entertainment experience.
Talking about the strategic direction behind the cooperation and the future, Ou Fei said that in the field of children, we continue to produce high-quality boutique content and products, and through internal and external cooperation to form a joint force, committed to becoming a strong competition for the global children's IP industry. By.
In the mutual entertainment and emerging industries, Aofei develops its business with its demon IP as its core, and jointly creates quality products through open cooperation and light assets investment. In the future, Aofei will continue to strive to become “China's leading IP+ industry chain operation platformâ€.
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