Why does Adi marine rubbish make marine trash? What's going on? On March 14, Adidas CEO Caspar Rothde said in an interview that over a million pairs of sports shoes made from marine plastic waste were produced last year. Last year, the company partnered with the marine environmental protection organization Parleyforthe Oceans to produce three UltraBoost sports shoes using plastic waste collected from the ocean.

It is reported that the shoe upper material of Adidas, which is a pair of environmental protection concept shoes, is made from recycled marine debris and fishing nets collected from illegal poaching ships. These shoes cost an average of 11 plastic bottles per pair, and shoelaces, insoles, heels, and tongues are all made from recycled plastics.
However, this eco-friendly concept shoe was only released for mass production until 2016. Adidas and Parley launched UltraBOOST UncagedParley shoes in November 2016. The knitted upper consists of 95% marine plastic and 5% recycled polyester. In fact, in addition to Adidas, sports brands such as Nike, Puma, and Reebok also promoted sneakers made from recyclable materials.
In addition to shoes, Adidas also used the same materials to create uniforms for Real Madrid and Bayern Munich. The marine plastic garbage that made shoes and jerseys was recovered from the coast of the Maldives by Parley. The joint venture with Adidas is to arouse people's concern about marine plastic pollution.
Making shoes with sustainable materials has become a trend for sports brands for the past two years. On the one hand, making full use of recyclable materials can reduce certain costs. On the other hand, it can establish an image of environmental protection and health and attract more consumers.
There are more and more sports brands focusing on “environmental protectionâ€. Although some of these gimmicks are more than practical, those big brands that are willing to contribute to environmental protection are not a bad thing at all. The sales of adidas eco-friendly sneakers have given these brands even more. Big power. Do you want to come up with a pair of sneakers made from garbage?
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