Insiders pointed out that the large-scale opening of the paper lunch box will depend on further reduction of prices. Reducing prices to meet market demand is the key to the development of pulp molded tableware. Judging from the current situation, China's pulp molded tableware manufacturers generally adopt domestic equipment and technology, and the cost is not high. The ways to lower your prices are mainly the development of anti-oil and water-proof technology, the purchase of pulp raw materials, advertising production, and the scale of development. First of all, on the raw materials: Currently pulp molded tableware mainly uses wood pulp, sugarcane pulp, straw pulp, and reed pulp as raw materials. Most of wood pulp needs to be imported at a price of 4,500 yuan per ton, while sugar cane pulp uses sugar leftovers. Under the waste, not only waste, but also cheap, about 3,600 yuan per ton. Secondly, on the equipment, the main processes for the manufacture of pulp molded tableware are beating, molding, curing, and high-temperature sterilization. How to reduce the power consumption and wear rate of equipment is a research topic for various manufacturers. It is reported that after a period of hard work, Beijing Green Island Paper Products Co., Ltd. has reduced the average cost of each meal box from 5.8 cents to 3.4 cents, which shows that it has great potential for reducing consumption.
In addition, in terms of oil-repellent agents, the current manufacturers use imported oil-repellent agents, which cost about 5 cents for each lunch box. Water repellent and reinforcing agents use domestic products, adding up to each meal. The box is still less than 1 cent. If you can find the alternative quality of imported oil repellent from home, the cost will surely drop. In addition, the required pulp for each meal box is about 24 grams. If the corresponding method can be found, the cost of the food box can be reduced by a certain amount without reducing the performance of the box. In the cost of lunch boxes of various manufacturers, the labor cost occupies a certain proportion, so the development of a large-scale automated production line is also an important way to reduce the manufacturing cost of pulp molded tableware. Dynamic analysis of marketing strategies to the international market to broaden the international perspective, take the peripheral market information, is the most anxiety and expectations of manufacturers and businesses, now on this issue to talk about the rough experience for your colleagues to refer to. I. Visiting Exhibitions and Increasing Information There are about 200 exhibitions held each year in the world and are distributed on five continents. Among them, Asia, Europe, and Eastern Europe accounted for the majority. In general, the more frequent the exhibitions, the greater the demand shows; at the same time, it can also stimulate the development of the food industry. The current visit to the exhibition has become an activity that many industry players in pursuit of progress are striving to participate in. In addition to exploring the characteristics of the exhibition, assessing the merits of the exhibition, visitors can also observe the quality of the purchase and the quality of the visitors, and collect information on manufacturers of the same nature as a reference for future machinery and production design. Therefore, visiting the exhibition can not only increase the knowledge and international outlook on fostering, but also can draw on experience as a reference for future international exhibitions and marketing overseas. Second, advertising marketing, exploring overseas markets To open up overseas markets, the best marketing strategy is "advertising." Due to the high repetitiveness of general domestic advertising, the effect of repeated advertisements is greatly reduced. Therefore, manufacturers should differentiate and assign different proportions of domestic and foreign advertisements, and distinguish them by the nature of the distribution in order to maximize the effectiveness of advertising. At present, advertisements for overseas marketing can be broadly classified into three categories: print advertisements, computer networks, and optical discs. The first category: print advertising, print advertising has many forms, magazines are one of them. The characteristics of magazines are irreplaceable by other media. It is a kind of media that can express flexibility, style, and high quality. The product's image, refinement and sense of value can be expressed. It can also be extended to Europe, the United States, mainland China, Southeast Asia, or the Middle East with the breadth of circulation and distribution. It is the print advertisement that can play and extend product advertisements in the media. The second category is computer networks. Computer networks use electronic and telecommunication systems as borderless propaganda and can be marketed every second. The economy is convenient and fast, and it is the most timely modern advertising model. Each of the three categories: CD-ROM, which is second only to the high-tech products of the computer network. It combines the breadth and diversity of the network, the systematicization and refinement of the magazine, and the higher the universality. It is quite a star of tomorrow. It can show dynamic and static, with wonderful sound and light effects, large capacity, content classification, excellent quality, easy damage, and lasting preservation. Third, participating in exhibitions and moving to international exhibitions is a large collection and attracts buyers from all over the country. Many business opportunities are obtained through exhibitions. If you want to base yourself on Taiwan and go international, participating in an exhibition is a worthwhile approach. As for how to choose an appropriate event to exhibit and how to display features, it is a major issue for all manufacturers to end their brains. (1) Before the exhibition, there are several considerations for the following occupants: 1. The country and region of the exhibition. 2, the scale of the exhibition. 3, the professionalism of the exhibition. 4. The proportion of participating countries. 5. Successive exhibition achievements (such as number of visitors, transaction amount, etc.). 6, the organizer. 7. Expenses (including exhibition booth rental, transportation costs, personnel costs, catalogues, advertisements, etc.). (b) To make the exhibition more distinctive, there are a few suggestions for the next step: 1. Prepare a CD player, video recorder, live video, and show dynamic effects. 2. The site is presented with company logos, telephones, product gifts or sending directories, CDs, etc. 3, the directory does not spam, you must obtain business card fill in information. 4. Conduct on-site consultation with visitors at the venue. 5. Before the end of the exhibition period, seize the opportunity to discuss with interested parties to further understand their wishes. 6. 1 to 3 months after the end of the exhibition, evaluate the effectiveness of the exhibition and consider whether to continue exhibiting next time. Fourthly, soliciting overseas distributors to cooperate in division of labor and international marketing is a future trend. Formulating the right strategy and opening up the international market through the agency system is a successful model for many companies. The mode of cooperation between general suppliers and agents can be broadly divided into three major items: (1) Agents are only responsible for marketing and do not install or service. (2) The agent is responsible for a full set of marketing, installation, after-sales service and technical support. (3) The general agent is set up in each country or region. In addition to responsible personnel training and material supply, the general agent is also responsible for the marketing plan. To formulate an agent use system, the following points should be examined and evaluated: 1. Characteristics of the product (eg, international certification and national patents). 2. Countries and regions where you want to represent. 3, assess the nature of the agents, the company's structure. 4, marketing ability, character, and reputation of the agents. 5, annual sales (trial sales period is divided into early, middle and mature period). 6, payment methods (such as: T / T mode, long-term credit card, etc.). 7, require agents to develop marketing planning book. 8, detailed draft agent use contract. 9, pre-sale service training program. 10, auxiliary materials, manuals, catalogs and other supplies. 11. Encourage agents to participate in exhibitions, advertise, and attract buyers. And support and gifts are provided by the manufacturers to build their momentum.
In addition, in terms of oil-repellent agents, the current manufacturers use imported oil-repellent agents, which cost about 5 cents for each lunch box. Water repellent and reinforcing agents use domestic products, adding up to each meal. The box is still less than 1 cent. If you can find the alternative quality of imported oil repellent from home, the cost will surely drop. In addition, the required pulp for each meal box is about 24 grams. If the corresponding method can be found, the cost of the food box can be reduced by a certain amount without reducing the performance of the box. In the cost of lunch boxes of various manufacturers, the labor cost occupies a certain proportion, so the development of a large-scale automated production line is also an important way to reduce the manufacturing cost of pulp molded tableware. Dynamic analysis of marketing strategies to the international market to broaden the international perspective, take the peripheral market information, is the most anxiety and expectations of manufacturers and businesses, now on this issue to talk about the rough experience for your colleagues to refer to. I. Visiting Exhibitions and Increasing Information There are about 200 exhibitions held each year in the world and are distributed on five continents. Among them, Asia, Europe, and Eastern Europe accounted for the majority. In general, the more frequent the exhibitions, the greater the demand shows; at the same time, it can also stimulate the development of the food industry. The current visit to the exhibition has become an activity that many industry players in pursuit of progress are striving to participate in. In addition to exploring the characteristics of the exhibition, assessing the merits of the exhibition, visitors can also observe the quality of the purchase and the quality of the visitors, and collect information on manufacturers of the same nature as a reference for future machinery and production design. Therefore, visiting the exhibition can not only increase the knowledge and international outlook on fostering, but also can draw on experience as a reference for future international exhibitions and marketing overseas. Second, advertising marketing, exploring overseas markets To open up overseas markets, the best marketing strategy is "advertising." Due to the high repetitiveness of general domestic advertising, the effect of repeated advertisements is greatly reduced. Therefore, manufacturers should differentiate and assign different proportions of domestic and foreign advertisements, and distinguish them by the nature of the distribution in order to maximize the effectiveness of advertising. At present, advertisements for overseas marketing can be broadly classified into three categories: print advertisements, computer networks, and optical discs. The first category: print advertising, print advertising has many forms, magazines are one of them. The characteristics of magazines are irreplaceable by other media. It is a kind of media that can express flexibility, style, and high quality. The product's image, refinement and sense of value can be expressed. It can also be extended to Europe, the United States, mainland China, Southeast Asia, or the Middle East with the breadth of circulation and distribution. It is the print advertisement that can play and extend product advertisements in the media. The second category is computer networks. Computer networks use electronic and telecommunication systems as borderless propaganda and can be marketed every second. The economy is convenient and fast, and it is the most timely modern advertising model. Each of the three categories: CD-ROM, which is second only to the high-tech products of the computer network. It combines the breadth and diversity of the network, the systematicization and refinement of the magazine, and the higher the universality. It is quite a star of tomorrow. It can show dynamic and static, with wonderful sound and light effects, large capacity, content classification, excellent quality, easy damage, and lasting preservation. Third, participating in exhibitions and moving to international exhibitions is a large collection and attracts buyers from all over the country. Many business opportunities are obtained through exhibitions. If you want to base yourself on Taiwan and go international, participating in an exhibition is a worthwhile approach. As for how to choose an appropriate event to exhibit and how to display features, it is a major issue for all manufacturers to end their brains. (1) Before the exhibition, there are several considerations for the following occupants: 1. The country and region of the exhibition. 2, the scale of the exhibition. 3, the professionalism of the exhibition. 4. The proportion of participating countries. 5. Successive exhibition achievements (such as number of visitors, transaction amount, etc.). 6, the organizer. 7. Expenses (including exhibition booth rental, transportation costs, personnel costs, catalogues, advertisements, etc.). (b) To make the exhibition more distinctive, there are a few suggestions for the next step: 1. Prepare a CD player, video recorder, live video, and show dynamic effects. 2. The site is presented with company logos, telephones, product gifts or sending directories, CDs, etc. 3, the directory does not spam, you must obtain business card fill in information. 4. Conduct on-site consultation with visitors at the venue. 5. Before the end of the exhibition period, seize the opportunity to discuss with interested parties to further understand their wishes. 6. 1 to 3 months after the end of the exhibition, evaluate the effectiveness of the exhibition and consider whether to continue exhibiting next time. Fourthly, soliciting overseas distributors to cooperate in division of labor and international marketing is a future trend. Formulating the right strategy and opening up the international market through the agency system is a successful model for many companies. The mode of cooperation between general suppliers and agents can be broadly divided into three major items: (1) Agents are only responsible for marketing and do not install or service. (2) The agent is responsible for a full set of marketing, installation, after-sales service and technical support. (3) The general agent is set up in each country or region. In addition to responsible personnel training and material supply, the general agent is also responsible for the marketing plan. To formulate an agent use system, the following points should be examined and evaluated: 1. Characteristics of the product (eg, international certification and national patents). 2. Countries and regions where you want to represent. 3, assess the nature of the agents, the company's structure. 4, marketing ability, character, and reputation of the agents. 5, annual sales (trial sales period is divided into early, middle and mature period). 6, payment methods (such as: T / T mode, long-term credit card, etc.). 7, require agents to develop marketing planning book. 8, detailed draft agent use contract. 9, pre-sale service training program. 10, auxiliary materials, manuals, catalogs and other supplies. 11. Encourage agents to participate in exhibitions, advertise, and attract buyers. And support and gifts are provided by the manufacturers to build their momentum.
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