Digital Printing Domestic and Foreign Markets

In the recent survey of the European region, the possibility of investing in digital presses in the future is very high. Among them, Britain’s interest in performance is the largest, followed by Spain, and France and the Netherlands. At present there are 1,300 digital presses in Europe, and it is predicted that this number will double by 2005. If the problem of reliability is removed, the proportion will increase more than twice as much as the size and output. It is estimated that the growth rate of European digital printing will approach 14% annually in the next five years, and the market share will increase from 4% to 6%.

Some time ago, a digital printing consultant in the United States conducted a survey on the prospects of digital printing for more than 90 units that purchased and used printed products. The results show that business printing related to digital printing increased from 7 billion U.S. dollars in 1997 to 11.4 billion U.S. dollars in 2000, with a growth rate of 63%. And this data does not include the general printing, large-scale printing and bill printing.

The latest survey by the US CAP VENTURE Printing Survey Company pointed out that the development of network and digital technology has promoted the growth of digital printing. CAP also predicts that the annual growth rate of print-on-demand retail sales in the United States will reach 18%, from 21 billion in 2000 to 48 billion in 2005. CAP also pointed out that the overall growth rate of the US printing market during the same period was only 4%. The survey results of CAP in Europe are also basically the same. It is forecasted that the annual growth rate of on-demand printing retail sales in Europe will be 22%, which will increase from 8.61 billion euros in 1998 to 28.38 billion euros in 2004, and the market share of printing will also be From 20% to 29%.

In a recent NAPL survey, NAPL asked the question “What kind of service plan do you plan to increase over the next two years?” 48% of respondents answered that “digital printing services” far surpassed “e-commerce”. And "Database Management."

China's accession to the WTO is another important driving force for digital printing in China. The first is that the commercial printing business of multinational companies is bound to bring undeniable market share to digital printing; secondly, intellectual property is increasingly valued. In anti-counterfeit printing, there are many needs for 2D barcode printing, which will involve variable data printing. Once again, foreign digital printing companies must open up the Chinese market. The special nature of digital printing determines that it is not possible to simply export the equipment, but to cooperate with domestic manufacturers in technology, and some core technologies will also enter China.

As in the international market, the market for digital printing applications in China is also expanding. The requirements for personalized printing and on-demand printing are very strong for telecommunications, insurance, postal services, banks, and the government; in addition, a survey also shows that the future The short edition of China's books and periodicals printing will account for 60% of the total printing of books and periodicals. The production system for packaging and label design will also take the lead and use digital printing.