China's export product packaging design needs to be improved

At present, compared with foreign products, China's export product packaging design concept is still very backward. The main reason for the increase in sales price is that the design of products and packaging is unreasonable.

In the international market, the status quo of "first-class raw materials, second-class quality, third-class design, and fourth-class prices" is common in "Made in China" products. Packaging costs often do not match product quality. For example, high-end products use low-grade packaging, which drags down the sales price. Many foreign merchants will change the packaging of Chinese goods and sell them at a high price. In addition, there are also cases where low-end products use high-end packaging.

Expert analysis believes that in international marketing, standardized design and differentiated design are two common product packaging strategies. Should fully understand the local cultural factors, design a corresponding packaging form. For foreign markets that are similar to the domestic market environment, standardized designs can be adopted. Instead, differentiated design is used. Only by satisfying the market and reducing production costs can the market be captured to the maximum extent possible.