On the Market Value, Promotion Function and Consumption Psychology of Modern Packaging Design (II)

2 Consumers' shopping needs and behavioral psychological characteristics Packaging is an important means of increasing the value of goods, and it is closely related to consumers' psychological activity change factors. A good packaging design can not only beautify products, convey information, but also attract consumers, stimulate and satisfy their desire for shopping. Designers study consumers' psychological activities and changes, so that goods can reflect their own taste, to meet consumer tastes and love for the society, which is the primary task of packaging design.
Many consumers have more complex needs to the psychological process of buying during the purchase of goods. Often the successful sale of a commodity, in addition to people's texture requirements, is influenced by social factors such as age, gender, occupation, and culture and stratum differences, and the psychological activities of their shopping needs are also very different. Many mature consumer people generally have a realistic shopping psychology. They do not deliberately value the colorful appearance of the goods, and pay more attention to the purchase of durable, affordable and high-quality goods; young consumers who have considerable economic foundations, and seek new ones The psychology is very fierce, the personality is publicized, the fashion is pursued, and there is a soft spot for new styles and brands, as well as brand-name products. In today’s society, people’s exchanges and etiquette are numerous, and various festivals and patterns are refurbished to make the products exchange as etiquette and emotions. The messengers have also greatly increased people's imitating and brightening psychology.
To get a perfect packaging design, we have to fully understand and study the psychological process of consumers' shopping behavior. The pursuit of diversity in consumer psychology has prompted the diversification and quality improvement of business products. It has also brought about the perfect design and humanized requirements for packaging design, which constitutes the consumer, merchandise, and packaging design. An organic link to the complex process of psychological and behavioral needs, production, and purchase.
3 packaging and decorating design and consumer aesthetic psychological factors People are modeling things in accordance with the laws of the United States. Packing and decorating as a kind of beauty creation of people has a special effect on the consumption of commodities. Its design is the most intuitive form for people to grasp the aesthetics of commodities, and it is an important basis for consumers to choose commodities through their own aesthetic concepts.
A basic characteristic of aesthetics is its image. For the perception of beauty, its fundamental purpose is to perceive the image. The consumer perceives the image of the product through the stimulation of the first impression in the visual aesthetic, and stays deep in the subconscious. From the fresh, initial contact, he draws an overall feeling of packaging design, and at the same time forms a beautiful product. The first impression lays the foundation for consumers to enter into rational understanding and accept goods.
Consumers feel the beauty in real life and understand the products according to the basic laws of beauty. Among consumers, due to differences in age, gender, culture, economy, ethnicity, and beliefs, there are also significant differences in the principles of the United States. However, people's aesthetic mastery of commodities mostly depends on image thinking. Therefore, packaging design should pay full attention to the people's perception of the psychological and color psychology and acceptance of the study, will have the spirit of the image and logo of the era and the people's tastes and recognition of the color of choice and performance of the full selection and performance, to correctly reflect the beauty of the product and Leading people to the realm of beauty in commodity consumption.
As a part of people's visual and objective objects, the packaging design of products not only conveys information, protection and promotion for goods, but also must be rational, practical and aesthetically unified in the design, that is, objectively and fully displaying the goods. The perfect image of the inner quality and appearance effect. Functionality and practicality are the first requirements of the majority of consumers on the quality of the product, while the tasteful design is to create a complete and distinct image of the product, so that consumers not only obtain genuine goods, but also produce more from the design. The feeling of beauty and joy is like the rain of spring. “With the wind, it sneak into the night, and the things are silent.”
With the advancement of society and the concept of designing for life, people’s material lives have become increasingly affluent. At the same time, influenced by foreign culture and artistic thoughts, consumers’ ambivalence and creativity have become clearer. More urgently, this allows designers to discover new aesthetic tastes in this surge, truly experience people's consumption impulses, devote themselves to product form and appearance design, stand in the forefront of the aesthetic torrent of the times, and improve the art of goods. The taste greatly meets the needs of consumers and continuously improves people's quality of life. Excellent packaging design works should enable people to realize the desire of the United States and obtain the pleasure and enjoyment of beauty.
4 Conclusion Modern packaging design reflects the objective object-commodity through the combination of art and technology. This is an important feature and role of packaging design. The leading value of its promotional features and consumer psychology is to allow consumers' senses to directly stimulate the product and get a good impression at the same time. Therefore, it has an irreplaceable independent status as an objective reflection of commodities. (Finish)