Drink packaging war who can laugh proudly (3)

Through the investigation of the beverage market, we found that the three phenomena should attract the attention of businesses:

The first is the ratio of consumer demand for beverages. In summer, consumers' favorite beverages are carbonated drinks, accounting for about 60%; followed by tea beverages, accounting for about 15%; bottled water accounts for only about 7%.

The second is the influx of multinational companies. With China's accession to the WTO, the intervention of foreign capital has stirred up the development of the bottled water market in China. For example, Danone, with its strength, has shown its “great style” in China. Following the expansion of the beer industry and the dairy industry in China, they have extended their hand to the bottled water industry; after reorganizing Robust, they have once again focused on Wahaha, making people feel that China’s bottled water market is “Forever Come to the building." It can be said that with the further integration of the Chinese market and the international market, more and more foreign "predators" will turn their attention to China.

Third, supermarkets have become the best place for bottled water sales. From the point of view of consumers who purchase bottled water, supermarkets are the most frequent place for consumers to buy bottled water. 3% of consumers buy bottled water anytime anywhere, and 28% often buy in small individual stores. 6% People often buy in the wholesale market, 17% often buy in large and medium-sized markets, and 59% buy in supermarkets, which shows that consumers love to drink water from supermarkets.

Packing container rises

The prosperity of the beverage industry is bound to promote the "hundred flowers" of packaging containers and the growing market. Just take a look at the supermarket, you can find a variety of beverage packaging, from the past, a single recycling glass bottles, to include now, including plastic bottles, two pieces of cans, three pieces of cans, plastic composite paper and aluminum flexible packaging and other varieties. It can be said that the vast majority of packaging methods in the world market today have everything in China, with complete specifications, a wide variety of products, and easy use, and they also attract "eyeballs."

At present, China's beverage packaging is categorized according to the use of materials, including PET bottles, metal cans, paper-plastic composite packaging, and glass bottles. The proportion of various packaging forms is approximately: glass bottles account for about 30%, polyester bottles 30%, two aluminum cans nearly 20%, three cans and paper-plastic composite materials account for about 10%. The general situation is as follows:

Polyester bottle packaging - dominate the world of beverages

In 2000, in domestic beverage packaging, 95% of bottled water and 70% of carbonated beverages were packaged in polyester bottles, accounting for more than 60% of the total beverage output. It is estimated that by 2005, the demand for bottled polyester in China will reach 60 to 650,000 tons. The consumption of polyester preforms will exceed 20 billion, of which the proportion of PET bottles required for beverages and beer packaging will be as high as 87%.

At present, there are only Zijiang companies and Zhuhai Zhongfu, the only companies that produce PET PET bottles in China. Zijiang enterprises annually produce 485 million, Zhuhai Zhongfu produces 550 million, and even if used repeatedly, it only accounts for about 40% of market demand.

Experts predict that by 2005, the demand for PET bottles in China will reach 600,000 to 650,000 tons, and the consumption of various PET preforms will exceed 20 billion.

China is in the high-speed development stage of PET beverage packaging, and the demand for packaging PET bottles is growing at a double-digit rate every year. In domestic carbonated beverage packaging, the proportion of PET bottles accounted for 57.4%, while carbonated beverages accounted for about 46% of the total output of soft drinks. It can be seen that polyester bottle packaging has occupied a major share of the domestic beverage packaging market.

Beer packaging is another huge potential market for polyester bottles. At present, a considerable number of beer production plants in the United States, Britain, and Japan have used polyester bottles for packaging. Guangdong Zhongfu Company, the largest beer bottle manufacturer in China, has adopted Kirin's technology and began planning to produce multi-layer PET bottles.

Metal cans - the only can

Metal cans are still the most widely used beverage packaging on the market today due to the surge in the consumption of canned beverages and beer in recent years. At present, about 410 billion metal cans are produced each year in the world, of which about 320 billion cans are beverage cans. The consumption of beverages in China's metal cans has increased from 57.4 billion in 1992 to 68.1 billion in 2001. At present, China's metal cans packaging market has shown a trend of supply exceeding demand, but from the per capita consumption analysis, there is still a large market space, the key to the development of the market is to reduce the cost of metal cans. If the beer production exceeds 20 million tons as the base, approximately 25 billion to 30 billion cans of beer can be consumed (including recycling). Even if it is partially replaced, its market prospects are difficult to estimate.

Paper Container Packages - The Pursuit of Dairy Fruit and Vegetable Beverages

In the world, more than 100 billion bags of aseptically packaged beverages are introduced each year, and aseptic packaging in foreign countries has accounted for 65% of the beverage packaging, and the average annual growth rate is 5% to 10%. The per capita annual consumption is more than 100 packets. . However, China's per capita consumption is only 1 pack, far below the world average of nearly 20 packs.

Paper containers are mostly used for the packaging of fruits and vegetables, dairy products and refreshing beverages. According to their materials and shapes, they can be divided into base paper, brick type composite paper boxes, paper cups, and combination cans. The annual global consumption of cartons aseptic packaging reaches more than 100 billion, and the per capita annual consumption of carton packaging beverages in developed countries is several tens of packs, while the per capita annual consumption in China is more than 1 pack, in milk, tea beverages, vegetable juices, In the fields of wine and Chinese medicine, the market for the development of brick carton packaging in China is very broad.

By 2005, the total output value of China's packaging industry will reach 300 billion yuan, an average annual increase of 8%, of which paper packaging products will reach 2000; UD will increase at an average annual rate of 9%, but still have 1/4 The gap depends on imports. From 2015 onwards, there will be 14.8 billion aseptic packaging containers each year. By 2030, more than 20 billion packaging containers will be needed each year, worth more than 10 billion yuan.

The rapid development of the domestic dairy and beverage market will inevitably bring about tremendous business opportunities in the packaging materials market.

Glass Bottle Packaging - Favorite Beer Container

In the field of beer packaging, it reached 18.8 billion bottles in 2001, accounting for approximately 36% of the market. China is a big producer of beer. In 2000, the output exceeded 21.4 million tons, ranking the second in the world and increasing at an annual rate of 5% to 7%.

In fruit juice beverage packaging, the use of glass bottles is decreasing. In 2000, there were only 8.6 billion bottles, and in 2001 it was reduced to 8.2 billion bottles.