When we mention commercial mountaineering, the most impressive one is probably the famous Dengfeng Everest operation that was broadcast by CCTV last year. With Mount Everest, Haba Snow Mountain, and South American South Pole, several mountaineering shows have been staged, the past 2003 was packed into the “China Mountaineering Yearâ€; this year, the “mountain climbing fever†is spreading with lightning speed. Come. In fact, mountaineering in the world of sports is an extremely niche exercise. No one thought that the past two years have been made "dynamic". I am afraid this has a great relationship with the celebrities and the media.
Sports is one of the purest recreational activities for human beings. People have reason to hope that every sport will develop vigorously in China. However, every time I see the word "mountain fever", I always think of doctors and economists saying: "Hot" is often a pathological condition.
Cold-eyed mountaineering
How much money does mountaineering cost? In the interview, the reporter was afflicted with this problem and was disoriented. The final result is still a misleading sentence. "There is no upper limit on the cost of climbing." However, it is interesting to compare several sets of figures on spending in the interview.
In 2003, the three classic mountaineering activities were sponsored by the climb of Mount Everest in China of about 2.55 million yuan; the activity of hiking in Haba in Yunnan was more than 3 million yuan; and the climb in Shuangnan was about 2 million yuan. Totally close to 9 million yuan, this figure far exceeds the sum of the past 9 years.
What is the number of mountaineering enthusiasts supported by the huge commercial sponsorship of historical record?
Some people jokingly claimed that the rich were climbing and taking the “Golden Avenue†with a RMB-laying. In contrast, students and other private climbers have very limited funds. A young man from the Beidashan Eagles Club said: "In the past two years, the sponsorship has become increasingly difficult to pull! The climbers are hot. There are also many climbing shows of various names. Why do sponsors have to give us money?"
In 2002, Peking University's budget for climbing Xishibang Ma Xifeng was 100,000 yuan. Their average spending per person during the entire event was more than 6,000 yuan. Even more unexpected was that the first time Peking University students climbed the Yuzhu Peak was sponsored with 7,500 yuan and some shoes, and it was said that "the money spent 11 people, Finally there are some left."
In a mountaineering equipment supply store, the reporter learned that the high-altitude mountain climbing equipment on the market is complicated and expensive. A decent mountain tent costs about 1,000 yuan or more, and a sleeping bag (can be used at -50°C) costs about 2,000 yuan. , Jackets to 4000 yuan to 5,000 yuan ... ... In short, set aside a decent set of equipment, almost 1 million. And this is far from the needs of mountaineering - food expenses, transportation fees, vehicle fees, labor costs, mountaineering management fees, etc., are necessary costs. Taking Mount Everest as an example, a team in China would only pay about US$5,000 for mountaineering management fees.
According to an old professional climber's price formula, if a 10-member Japanese team wants to go to the Xixixia Bangmafeng, and remove all the equipment costs, their consumption in Tibet will reach 13,000 US dollars, about 100,000 yuan. RMB.
A mountaineering enthusiast said: “It is not difficult to find a strange 'differentiation'. If we say that the characteristics of the changes of domestic mountaineering enthusiasts in 2002 are represented by some climbing accidents, and they are mainly differentiated based on the climbing concept. By 2004, the so-called pureness of the split between a handful of beneficiaries of beneficiaries and the vast majority of ordinary mountaineering enthusiasts—the so-called pureness—is being challenged by capital. Capital is profitable, human nature. It is self-serving. Here, we don't evaluate the implementers and beneficiaries of commercial sponsorship. I just think that paying attention to and supporting folklore is not just a matter of money."
Shaoxing contuo Transmission Technology Co.,Ltd , https://www.ctelectricdesk.com