A few days ago, the Fifth World Internet Conference ended in Wuzhen. The theme of this conference centered on “Creating a Digital World of Mutual Trust and Co-governance – Joining Hands to Build a Community of Cyberspace Destinyâ€, attracting more than 400 well-known Internet companies and innovative companies from home and abroad. As one of the activities of the World Internet Conference, the release of the 2017-2018 China Internet Credit Report (hereinafter referred to as the “Reportâ€) enables people inside and outside the industry to have a clearer understanding of the current status of China's Internet credit development. The "Report" analyzes the content of China's Internet dishonesty in 2017-2018, the recognition of third-party Internet credit evaluation by the nationals, and the great role of third-party credit in promoting the sound development of China's Internet, and points out the demand for credit certification services. Overall, over 90%, 80% of consumers are eager to see business and platform credit reports.
According to the "Report", in the field of complaints in the country from 2017 to 2018, the problem in the field of e-commerce was particularly prominent, accounting for nearly three-quarters. Return problems, delivery problems and product quality issues are still the "difficult" problem of e-commerce, ranking the top three hot complaints.
The concentration of online consumer complaints is mainly in the North and Guangzhou and Jiangsu and Zhejiang regions, and the proportion in Guangdong is as high as 11.97%. This is directly related to the local online shopping popularity. With the popularity of online shopping in the central and western regions and the awareness of consumer rights protection, the number of online consumer complaints in Hubei and Sichuan has also increased significantly, ranking among the top ten online consumer complaint households in the country. In addition, from a gender perspective, men are more aware of their rights than women.
From the "Report", both individuals and enterprises have strong demand for credit certification. The data shows that the longer the business life, the higher the proportion of credit certification. Most business managers believe that integrity plays an important role in helping companies form an excellent corporate culture, establish a good corporate image, expand customer base, reduce operating costs, and increase profit margins. At present, the demand for credit certification services is over 90%, and it is focused on free, paid, and on-demand. The demand for different levels of services is the highest. In addition, the role of third-party credit certification is related to the establishment of the company. Up to 80% of the enterprises that have been established for 5-10 years think that it is very helpful. 42% of the enterprises that have established 3 to 5 years think that they are more helpful. Big.
Individual consumers are also more willing to see credit evaluations of businesses and platforms, up to 80%. The credit certification needs of consumers and merchants and platforms can be seen from the order rate data. The ratio of uncertified reviews to certified stores is 1:13.8. In contrast, uncertified stores have significantly lower credit ratings among consumers than certified stores, and uncertified transactions result in a large loss of store traffic.
The launch also launched the "Brands List" of "Electronic Business Brand Ranking", based on the comprehensive score of credit rating and satisfaction index, through the National Computer Network Emergency Technology Processing Coordination Center, China Consumers Association, e-commerce 315 Big data from sources such as exposure desks captures information in all dimensions, and scores fair and equitably for each brand. The list is published quarterly.
It is understood that the "Report" was jointly released by Beijing Panshi Credit Management Co., Ltd., the Internet Credit Research Institute, the Internet Credit Certification Platform, and the China Mobile Internet Security Credit Certification Center. The organizer said that through the release of the "Report", the industry Foreigners can more clearly understand the status quo of China's Internet credit development, master the dishonest behavior in cyberspace, find an Internet solution to solve the problem of dishonesty, and provide reference for Internet credit construction.
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