Packaging Paper Design and Application

Although the design of the packaging paper is flat, it can exhibit a three-dimensional effect when the goods are packaged. Scattered pieces of goods are packaged into one parcel, which is conducive to handling. At the same time, the packaged goods are conducive to the promotion of the store during the return journey.
In Japan, various shops are preparing packaging papers designed by themselves. This service is rarely seen in other countries in the world. In overseas markets, it is common to place goods in sturdy plastic bags or wax paper bags. Countries that use wrapping paper include Italy and Britain in addition to Japan.
In the United States, regardless of the shop, the items bought are thrown into large, firm wax paper bags. However, wrapping paper is still available in the United States. For gifts, especially Christmas gifts, special luxurious gold foil wrappers are used. There are many varieties of these wrapping papers, and you can buy your favorite products at the gift wrap shopping mall to buy your favorite color or pattern. Therefore, on the wrapping paper does not contain all the business names, trademarks, store addresses and related advertising.
Since packaging paper is a printed matter prepared for packaging goods, its three-dimensional effect must be taken into account when designing.
Therefore, for the design of packaging paper, the following items need to be suitable: 1) follow the business attitude, show the effect suitable for the customer; 2) have the shape and color to give the customer a favorable impression; 3) no matter how large or small the package is , can not destroy the consistent visual characteristics; 4) printing color does not fall off, that is to say, to choose good quality printing ink and paper materials; 5) paper must have a certain degree of toughness, do not make the package damaged in the middle.
In accordance with the above conditions, the packaged goods can be transported in and out of the street, in a transportation vehicle, and can be used as an event advertisement to spread the image of a store or a product.
In fact, wrapping paper is a multi-area graphic. Regardless of the shape of the bag, the graphic as the subject must be represented by an equal surface. Therefore, the basic four-sided continuous pattern has always been used for repeated design drawings. This idea of ​​continuous pattern as the basic idea is not easy to produce new ideas or personality. Recently, there has been a gradual increase in design using the visual sense of order as a whole without the repetition of regular units.
This free design method considers the planar effect as a three-dimensional type. Although it is not as simple as a continuous pattern, it can extend the charm of the plane to a three-dimensional shape. In the pattern unit of wrapping paper, in addition to graphics, text, brand name, business type, telephone number, location, etc. will also be included in the visual elements. These texts and graphics are integrated into each other and are the most effective when forming a pattern unit. It is not good if the trademark or text is too thick or too thin, but also consider the positional relationship of the graphics. Wrapping paper is a kind of service to customers. Therefore, the most important thing is to make the guests enjoy a pleasant visual effect. It can give customers a sense of closeness and can be distinguished from other shops.
Wrapping paper is a continuation consumable. It may be a considerable amount of money, but the difference from other publicity media funding is that other propaganda is designed for the future expansion of sales. It is also an unknown expense, but packaging Paper is used for goods that have already been sold, so it is somewhat more of a definite interest. For the large amount of consumption of packaging paper, it shows that the sale rate of goods is high and there are many benefits.
Therefore, as a kind of service, the wrapping paper should be as strong and white as possible, and the color effect should be applied in order to deepen the confidence of the customers to the merchants and at the same time fully demonstrate the taste and style of the shops.