Many careful parents found that the newly listed milk powder was changed for packaging. What is wrong with this? Yesterday, the reporter learned from the Municipal Food and Drug Administration that with the implementation of the “Strict Milk Powder New Deal in History†on January 1 this year, the milk powder has gradually changed its face. The reporter's investigation found that some of the newly packaged milk powders in supermarkets and maternity stores have been unveiled, and the name of "steamed heads" has been reduced, which is more concise and clear.
new rule
History of strict milk powder new policy
Packaging must not imply health care function
The reporter noted that according to the announcement of the State Food and Drug Administration's transitional period for the registration management of infant formula milk powder products, since January 1 this year, infant formula milk powder produced in China or exported to China should be obtained. The formula for the formulation of the formula for infant formula is indicated and the registration number is indicated in the label and instructions. Infant milk powder that has been produced or sold before January 1 this year can be sold until the end of the shelf life.
According to the requirements, each milk powder enterprise should not exceed 3 formulas and 9 product formulas in principle. When the same enterprise applies for registration of two or more product formulas of the same age group, there should be significant differences between product formulas. Yesterday, the State Food and Drug Administration responded that as of February 23, the Food and Drug Administration had approved a total of 148 factories and 1,138 infant formula milk powder.
In addition, there are strict regulations on labels and instructions. For example, if raw materials such as raw milk and raw milk powder are claimed, the specific source or source country should be clearly marked, and “imported milk sourceâ€, “from foreign pastureâ€, “ecological pasture†should not be used. Fuzzy information such as "imported raw materials".
Labels and instructions shall not contain functions related to disease prevention and treatment; expressive or suggestive of health effects, or functional expressions such as puzzles, increased resistance, immunity, protection of the intestines; shall not be "not added" or "not included" "Add" and other words emphasize unused or not.
Visit
"Newly installed" milk powder is unveiled
Old packaging milk powder promotion accelerated delisting
Yesterday, the reporter visited several supermarkets and maternity stores in our city and found that the infant formula currently being sold has both the old packaging produced before and the new products after the registration. The reporter saw in the Weirundian Supermarket Weiyang store that some of the brand names of Beinmei, Wyeth and Feihe were changed for packaging. For example, the 3 paragraphs of Beinmei Classic are marked with “National Food Note YP20170023â€, and Beinmei Aijia 1 and 3 are marked with “National Food Note YP20170004†and “National Food Note YP20170001â€; The milk powder is marked with the recipe registration number "National Food Note YP20170054".
The reporter then went to the baby-friendly store in Ai-Io Island and found that baby powders such as Wyeth and Beinmei have also been repackaged. Sales staff told reporters that Wyeth milk powder, in addition to the first paragraph or the old packaging, the other has been on the new packaging, the price has not changed.
The reporter noticed that the newly packaged milk powder has only the brand name and product series name, the product age group, the net content, the registration number and other information. It is clear at a glance, simple and clean. Some old packaging still have slogans such as “golden†and “imported milkâ€. For example, Jinlinguan, Wyeth, Mesili and other brands of infant formula have the words “imported milk sourceâ€, “original import†or “golden clothingâ€, but they have been listed before New Year's Day, so they can be sold until the end of the shelf life.
“The old packaging infant milk powder has a buffer period. Some 'old packaging' accelerates the delisting through the promotion of gifts, discounts, gifts, etc. The 'new packaging' promotion is less. In fact, many well-known infants and young children Milk powder began to digest the 'old packaging' inventory at the end of last year." Ms. Zhao, a salesman of a mother and baby store on National Day Road, said that she lost the "functional" propaganda aid, which increased the recommendation difficulty of the sales staff to a certain extent. The choice has more room.
According to industry insiders, at present, online and offline retail channels are pursuing the registered milk powder brands. The pressure on large domestic and foreign dairy companies is relatively small. Therefore, the approval of new products is fast, and they will seize the opportunity after the new policy of milk powder.
How to choose a new package of milk powder?
See the registration number and nutrients
Yesterday, the reporter interviewed several parents who were buying milk powder. Parents welcomed the “new packaging†and would no longer have to take the nose out of the “features†with a variety of gimmicks.
"I used to buy milk powder for my children. I can see it dazzling, various recipes and functions. I really don't know which one to choose. The new packaging is more 'clean' and at a glance, it helps us to choose. Don't look at this as before. That, people make it difficult to choose." Ms. Xue, who lives in the Lianyun Community, said that in the previous package, the words "puzzle" and "zero add" were used. Even if the price is more expensive, parents are willing to buy it. In fact, looking at the recipe table carefully, the difference is minimal. Now that the country has regulations, you can buy it with confidence as long as you look at the formula registration number.
The Qianjiang District Market Supervision Bureau reminds parents that the newly-listed infant milk powder will be replaced with new packaging. After buying infant formula, it is necessary to see the registration number and nutrient composition table. The registration number can identify whether the milk powder is compliant and reliable. The list of nutrients is divided into fats, vitamins, minerals, and selectable ingredients for reference when purchasing.
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