Chinese traditional calligraphy performance and design

To understand the design of Chinese characters, first of all to deal with a variety of scripts for systematic understanding, so as to integrate, flexible application. The Chinese body of calligraphy is often said to have four bodies of “grass and princes”, but due to special tools, various generations of book writers are doing wonderful things, and there have been many different types of changes in the fonts, which have become a variety of special art forms.

Chinese fonts can be roughly divided into the following six bodies in terms of their evolution from pure painting to line symbols:

Classical

The hieroglyphs of ancient times include the Oracle of Shang Dynasty and the three generations of Jinwen.

Book

There is a large body in the late Western Zhou Dynasty and a small body in Qin Dynasty. Ruanshu has the ancient sense of ancient hieroglyphics, and the abstract interest of its graphics is often artistic in the seals of modern times. In the modern applied arts, especially the domestic design circles, more and more books are used in the design of New Year cards, invitations, and badge designs.

Lishu

Originated from the Qin Dynasty, the brushstrokes of Daisuke and Otaru were collected and reduced. The Lishu not only changed the curve of the font before the Qin was a straight line, changed into a point, became a circle, and gradually divorced into the symbol. The characteristics of the Lishu are: 1. Each word has a place (horizontal stroke and right ape) There is a wave of decorative pens.
Horizontal strokes are written with the right oblique pen. In advertising design, where the company. The line number or the full name design of the exhibition (composite text) is commonly used in the official script, which can express a traditional sense of authority.

Cursive

Organized system of simple fonts. Since the early Han Dynasty, the evolution process was preceded by “grassland grass and then “grassland” and later “grassy grass.” The general cursive style is difficult for the public to understand, and it lacks practicality and readability, and does not apply to general character design. However, when it is used to express gratitude such as gratitude, it is also a good material for cursive characters to have personality, that is, trust, affection, and elegance.

Book

Also known as "Shu Shu", it is a type of book that has been kneaded with official and cursive books and has become the most popular standard word for general book letters. The “grass” of the printing type is now the traditional “synopsis”. Its handwriting is powerful, the characters are clear, and the legibility is the highest.

Run book

It is a variation of the original book. Chinese characters have changed little since the Tang Dynasty, and the typefaces that were considered most popular have been used until now, and they still retain a high status in practical art. Easy writing is easy to write and has a wide range of practical applications. At present, in addition to printing and important texts, the daily papers are usually written in a script.

Modern Chinese character design is basically based on the above six kinds and the printing of the old song, imitation song, black body and other styles, from the evolution of processing, the key to grasp the basic strokes of each word and regular organizational changes, consider The balance between strokes makes the design of the trademark; advertisements, titles, or packaging play, both decent and beautiful. Design visual and decorative art characters, changes should be natural and moderate, and avoid excessive exaggeration. Excessive exaggeration will appear artificial and its effect will go to the opposite.

Source of information: China Art Network