Misunderstanding of cigarette label packaging design

In recent years, with the rapid development of the tobacco industry, more and more businesses have realized that the quality of cigarette packaging directly affects the market share of cigarettes. Therefore, new types of packaging have been introduced, which have improved China's cigarettes to some extent. The level of trademark design. However, there are also some companies lack of innovative packaging design ideas, even into the misunderstanding of cigarette packaging design.

First, excessive pursuit of gentrification, "great quality", "XXXX" packaging spread

With the development of the socialist economy, people’s living standards are getting higher and higher, and consumers’ eyes are becoming more and more critical.
A cigarette package with a novel design and high aesthetic value can indeed arouse the desire of consumers to purchase and bring great economic benefits to the business. However, some businesses are excessively pursuing the gentrification of cigarette packaging, and have launched such packages as "greatest", "boutique", and "XXXX", and they are desperate to use gold and silver to wrap their way into the extremes of light goods and heavy goods. Most consumers want to buy a cheap product. This practice can only keep them away from them. Those who really buy cigarettes cannot afford to smoke, which contributes to the luxury and corruption.

Second, lack of personality characteristics, blind pursuit of "foreign taste"

Some businesses have seized the psychology of some consumers admiring "foreign goods," and put a full package of "foreign flavor" on goods.
There is not a single Chinese character on the entire package, and the entire westernization is implemented, making it almost impossible for people to read Chinese cigarettes. As everyone knows, this design style does not adapt to China's national conditions. After all, the proportion of consumers who can understand “foreign language” in China is not large, so it is difficult for consumers to establish a brand image. The result can only be counterproductive.

Third, blindly imitate famous brands

Some businesses have spotted the psychology of some consumers admiring brand names. They have made many similar and similar "brand-name" cigarettes. For a time, the twin brothers of famous brand cigarettes such as "Hongtashan", "Malboro" and "555" are on the market. Everywhere, consumers are misled and the rights of consumers are infringed. In today's society, the demand for respecting intellectual property rights and safeguarding intellectual property rights is increasing. This practice will inevitably be severely sanctioned by the law. According to reports, there have been many cases of infringement of cigarettes in China.

As an important part of the design of the tobacco industry, cigarette packaging design is to inherit and explore the traditional art of the Chinese nation, introduce new ones, design cigarette packs that have both national styles and time characteristics, or step into the dust and blindly imitate and copy others. Trademarks, this is a question worthy of serious consideration.