From the elite to the public, from sophisticated transparency to the combination of colorful paint and metal dazzling. Few producers can rival the Gerresheimer.
Gerresheimer's slogan is "Market for the finer senses" and it was launched and presented with its subsidiaries (including Belgium's Nouvelles Verreries de Momignies and German's Tettauer Glashüttenwerke and other subsidiaries). Series latest product. Last year, Gerresheimer also invested a lot of money to develop and expand its packaging business, including the establishment of new production equipment and factories in the United States and China. These measures have helped the company expand its business worldwide.
According to the person in charge of the company, the latest trends and trends in cosmetics and perfume packaging are: Strive to create unique style and make it stand out from the crowd. Mr. Burkhard Lingenberg, spokesperson of Gerresheimer Company, said, “The field of cosmetic design has always been a great deal of independence and self-confidence, and the result is a highly diverse product, packaging design, and exquisite craftsmanship.â€
“Theme marketing†is a term and buzzword used in the cosmetics industry today. It also strongly leads the major packaging companies in their efforts to launch the most personalized designs. In the field of glass packaging, some of the designs using the latest technologies are eye-catching, and the application of these technologies in the packaging industry was almost never imagined a few years ago.
Christian Lacroix is ​​a typical representative of this concept. As a fashion design company, it will carry out a new interpretation of perfume packaging --- long-necked fine bottles. Its latest fragrance uses a traditional shape of the bottle, but uses elegant decorations, loosely hung it on the "neck" and "shoulder" of the perfume bottle, so as to tightly surround the entire neck of the perfume bottle. At the mouth, women's perfume bottles are gold and red, while men's perfume bottles are mainly based on silver and blue.
This packaging is a model of the latest advanced technology introduced by Gerresheimer, which coats the entire glass packaging surface without losing its glass characteristics. Due to its novelty and uniqueness, Lacroix has now commissioned Gerresheimer to design all its long-necked fine-mouth bottles (even samplers, etc.)
Colored glass is also a highlight of Gerresheimer's cosmetics and perfume packaging. One example is the bottle designed by Daniel Jouvance for Symbiocéa: The round glass bottle is painted in the color of emerald and the text on it is in orange-red font. The new AXE perfume packaging is also packaged in tinted glass. Unilever’s perfume for young men was inspired by motorcycle sports. The so-called X bottle uses feeder-coloured matt black glass. The company claims that this particular packaging surface is primarily intended to give perfume a feeling of uncoated glass, especially the feeling of a car or motorcycle rubber tire.
Of course, highly personalized perfume packaging designs go far beyond the examples listed above. One of the company’s newest product lines is Michel Klein’s lady perfume, Cher: it uses a pure-color, thick-edged, glass-necked, long-necked, fine-mouthed bottle that deliberately avoids any decoration while being simple, clean, and smooth. Glass surface packaging.
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