The Twelfth National Book Market has Unique and Unique "Highlights"

Since its establishment in 1980, the national book fair has been running 11 times in succession. The statistics of the 11th national book market show that the variety, turnover, and number of people receiving the books have increased dramatically in one session.

The 11th National Book Fair, the General Administration of Press and Publication, focusing on the overall situation of the entire party and the country in the context of a number of provinces, municipalities, and autonomous regions contending for office, supports the development of the western region and supports the socialist modernization of Yunnan Province. It is determined that this book market will be handed over to the 3 Provincial People's Government of South China. They considered that the actual situation in Yunnan not only reaffirmed the principle of the "National Book Office of the National Book Fair," but also required that the current book market do not compare with the previous book market in terms of ordering code and sales, and that it must be more innovative, more creative, more qualitative, and more contributive. After the meticulous creativity of Yunnan Provincial Party Committee and the provincial government, Liang Gongqing, deputy governor of Yunnan Province, the organizing committee of the book fair, announced at the first press conference held by the Organizing Committee: Yunnan has unfortunately lost the high expectations and care of the General Administration of Press and Publication. , Determined to make the current book market features, to do the level.

Compared with the previous book market, the 12th National Book Fair has the following features:

First, the organizing committee has a strong lineup.

The “12th National Book Fair Overall Plan” was promulgated: The Honorary Director of the Book Fair was Yun Xuan, Secretary of the Yunnan Provincial Party Committee, Shi Zongyuan, Director of the General Administration of Press and Publication, and Xu Rongkai, Acting Governor of Yunnan Province. The member of the Organizing Committee involved 30 in the province of Nanan. Multiple parts and units.

Second, significant significance and far-reaching impact.

This book fair was established during the celebration of the 80th anniversary of the founding of the Party. It is the first book market of this century. According to Chai Wangqun, deputy director of the organizing committee of the book fair and the propaganda minister of the Yunnan Provincial Party Committee, “This book fair is a big gift for the 80th anniversary of the founding of the Party and a big display of the results of the national press and publication industry in the Ninth Five-Year Plan. Not only for the western region, but also for the national press and publication. The development of the industry is a powerful promotion.” When talking about the significance of this book fair, Minister Chai Wangqun also said: “The first is to effectively promote the construction of spiritual civilization in our province, and it can effectively promote the development of the cultural industry; Promoting the construction of a large national culture province can promote the development of related industries such as publishing, printing, tourism, catering, restaurants, and transportation, and bring economic benefits; Third, it can help expand opening up to the outside world, and increase Yunnan’s intangible assets. Good image of going south.

Thirdly, the close integration of the publications exhibition activities and the examination and study activities will inevitably promote the flying of the publishing industry and the local economy.

The main venue and several sub-venues of this session of the book fair are not only the culturally-developed regions in Yunnan Province, but also the famous tourist areas in China. Objectively, the conference delegates not only did a good job of the book fair, but also made it very convenient for them to travel to the local area. District to visit, study and visit. In this way, it not only promoted the development of Yunnan's cultural industry and tourism industry, but also added a creative inspiration to the participating publishing workers.

Fourth, increase the intensity of cultural assistance to the ethnic minority areas in the west.

It is the requirement of the General Administration of Press and Publication to handle the national book market and provide cultural assistance to Yunnan ethnic minority areas. At the first organizing committee of the book fair held in April this year, comrades from various provinces, cities, and districts all expressed that they did not make comparisons and left the cut money to Yunnan to support Yunnan’s cultural development. This request and initiative received a positive response from the national press and publishing community. At present, some provinces, municipalities, districts, and more than 30 publishers are planning to donate books and build Hope Primary Schools to ethnic minority areas in Yunnan. It is understood that Shanghai has decided to invest more than 200,000 yuan to build a "Xinhua Hope Primary School" in Tengchong County. At the same time, it will also give a book to the Shilin and Shezu areas. In addition, more than 60 publishers have indicated that they will donate all the exhibition books. The organizing committee will also organize rural readers to organize joint exhibition activities in counties, cities and districts across the province to meet the reading needs of rural readers and to promote rural and reading activities. .

V. Work hard to promote reading activities in the entire society.

To build a big national culture province, Yunnan must strive to promote reading activities in the entire society. This book fair is a good opportunity to push forward the whole society's reading activities. To this end, the Book Fair Organizing Committee, the Provincial Press and Publication Bureau, the Provincial Spiritual Civilization Office and other units will jointly organize the "Yunnan First Book Festival." The content of this activity is very rich. Since June of this year, the book fair organizing committee has co-sponsored with China Press and Publication, and Chenguang Publishing has organized the “Chenguang Cup Book and Life” essay activities. The book fair organizing committee is jointly organized with "Yunnan Daily", "Spring City Evening News", and "National Youth Daily", and organized by the Yunnan Xinhua Bookstore and Provincial Civilization Office to co-organize the "Xinhua Cup Book and Life" essay activities. The Book Fair Organizing Committee and the Provincial Civilization Office jointly sponsored and organized the Yunnan Yun Education Cup book and life speech contest. The Book Fair Organizing Committee and the Metropolitan Times and other organizations jointly organized the “Book of Earth Scholarship” essay and organized a “Book Boy Guide” column. The Book Fair Organizing Committee and the Dianchi Lake Morning Post jointly organized the Yunnan People's Publishing House to host the "Cloud Man Cup Rural Reading Activity" photography competition. In addition, the Xinhua Bookstore above the county level will carry out the "Land Reading Materials Exhibition" activity from September 16 onwards. During the book fair, not only organized outstanding students from the province to visit the book fair, but also provided free city book coupons for large, middle and primary school students in Kunming.

6. There is a high demand for the propaganda and reporting of the book fair.

The publicity work of previous book fairs has been very successful and has accumulated many successful experiences. The current book fair organizing committee organized relevant personnel to conduct investigations and studies in Jiangsu and Hunan successively. Combining the current book market practice, in the work of propaganda and reporting, the first is to propose to do 99 China Kunming World Horticultural Exposition, Kunming Fair and other national In the spirit of large-scale activities, we conscientiously carried out the work of propaganda and reporting of the 12th National Book Fair; secondly, we put forward 11 “prominent propaganda” in the content of the propaganda; and 3, in the leadership of the organization, asked the Provincial Party Committee Propaganda Department to take the lead. It is jointly organized with the Provincial Press and Publication Bureau. Fourth, it is proposed that the propaganda and reporting work must achieve the goal of making the book market “run in Yunnan and reach the whole country”.

Seven, "Three Songs", books will become the "bright spot" of the exhibition.

It is reported that Yunnan Province will use 17 books commemorating the 80th anniversary of the founding of the Party as the “emphasis” of the Yunnan exhibition area of ​​the book fair. The provincial Xinhua Bookstore has actively subscribed to purchase books, audio-visual products of nearly 300 varieties for the 80th anniversary of the founding of the Party. CD-ROM to enrich the exhibition market. It is also understood that all 100 major books commemorating the 80th anniversary of the establishment of the National Publishing House will be displayed on the book market, and hundreds of books in various local editions commemorating the 80th anniversary of the founding of the Party will also flow into the book market. In short, books commemorating the 80th anniversary of the founding of the Party will become a "bright spot" in the current book fair.

VIII. There are more new exhibition items.

One of the current book fairs was Zengzhong's exhibition of “anti-smearing” and “non-hitting” sponsored by Yunnan Province; the second was the increase of the national audiovisual exhibition; the third was the increase of the national printing materials exhibition; and the fourth was the increase of Yunnan tourism product exhibition.

IX. Increase exchanges and cooperation with foreign publishing circles.

The current book market has been approved by the General Administration of Press and Publication and will officially invite publishers from neighboring countries such as Myanmar, Laos, Vietnam, Thailand, and Singapore, as well as Hong Kong, Macau, and Taiwan to participate in book market transactions. Therefore, it is actually an international book market.

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