Application of TRIZ Theory in Graphic Design (I)

[Abstract] This paper introduces the core idea, main content and application of TRIZ theory, and its application in graphic design. It applies the principle of invention-creation in this theory to solve and describe the problem of graphic design innovation, and gives universal innovation. Design ideas.

Keywords: TRIZ; invention-creation principle; graphic design

1 TRIZ theory

TRIZ (Theory of Inventive Problem Solving (TIPS)) is a famous Soviet G. S. Ahshuller's theory of innovation solves the problem of invention-creation theory. Based on an analysis of more than 2.5 million patents worldwide, the theory sums up the laws that technological evolution should follow and the invention innovation theory that solves various engineering conflicts. The theoretical system currently includes the following aspects: Scenario analysis and description methods of invention-creation problems; Technical system evolution rule; 40 pieces of solution principle of invention-creation problem; Material-analysis model and invention problem standard solution; Idealization and ideal design; Problem-solving algorithm of invention ARIZ.

G. S. Altshuller found that similar problems and solutions alternate in different industrial and scientific fields: the evolution of technological systems alternates in different engineering and scientific fields: the scientific principles on which innovation is based tend to belong to other fields. The TRIZ theory believes that different inventions and creations often follow a common and few principles, laws or laws. Finally, after analyzing, sorting and summarizing, we have summarized 40 principles of invention and creation and a principle of separation for the purpose of solving invention-creation problems and achieving innovation. For specific contradictions, specific solutions can be found based on these inventive principles.

2 Application of TRIZ Theory in Plane Design

In graphic design, the creation of images, the connection between images and images, and the formal rules of beauty can be applied to the design of artistic works using the 40 inventive principles in the TRIZ principle. By applying 40 inventive principles, the design scheme can have more creative inspiration and regularity of creativity.

From the 40 inventive principles, find out which of the 18 principles are applied in the graphic design, and then obtain a number of graphic design ideas.

Here are the 18 principles selected:

1) Division principle; 2) Separation principle; 3) Merge principle; 4) Nesting principle; 5) Dynamic principle; 6) Principle of dimension change; 7) Principle of periodic action; 8) Change of color; 9) No Principle of symmetry; 10) Curved principle; 11) Reverse principle; 12) Copy principle; 13) Principle of state change; 14) Principle of porous material; l5) Principle of super-high speed action; 16) Intermediates; 18) Continuity of effective action. According to the permutation and combination principle, the above l8 principles can be combined into various solutions. Extract some representative combinations in these scenarios.

Analysis of the above 18 principles can be summed up in the following categories:

With the nature of sports. Principles of dynamization, principle of periodic action, principle of super-high speed action, continuity of effective action;

With spatial characteristics. The principles of dimension change, reverse principle, and nested structure;

With structural changes. Curved principle, asymmetric principle, copy principle, principle of porous material:

With scattered nature characteristics. Split principle, separation principle, merge principle; has other special properties. State change principle, change color, media, local quality principle.

In the top 5 categories, the principles in each category can be combined with each other, and the principles between classes can also be combined with each other. This can be a single principle or a combination of principles. Combining different design schemes, the design works have a rich expression language.

The following are examples of applications for the various combinations listed:

The combination of the inverse principle with spatial characteristics and the mediators with other special properties: As shown in Fig. 1a, the torso is used as an intermediary to connect the upper and lower heads in two opposite directions, which will psychologically attract and connect. Effect. This visual effect plays an important role in the composition of advertising designs. The combination of the local quality principle with other special properties and the inverse principle with spatial characteristics and the replication principle with structural variation features: As shown in Fig. 1b, the left side of the figure is partially blurred and compared with the right side. . At the same time, the two figures above and below are copied and opposite. Contains a variety of inventive principles.

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