Export blocked and attacked to stimulate domestic furniture enterprises to convert battlefields

With the global economic downturn in recent years, China's furniture production and retail sales have experienced significant declines, and furniture exports have been hit hard. Among them, Guangdong, the country's largest furniture province, accounts for one-third of the country's furniture output and sales, while exports account for about 50% of the total, and the impact is even more pronounced. Industry insiders pointed out that increasing domestic sales efforts will be a trend in Guangdong to reduce export dependence.

Export blocked and transferred to domestic demand

According to the "2013 Guangdong Furniture Industry May Domestic Sales and Import and Export Report" jointly released by the Guangdong Furniture Chamber of Commerce and the Guangdong Furniture Industry Research Institute, the total output of Guangdong furniture in the first five months of 2013 was 44.405 million pieces, compared with the same period of the previous year. Reduced by 14.3%. In terms of exports, the decline in the export of wooden furniture in Guangdong was further expanded in May. At present, in addition to Germany's increased demand for wood furniture in the province, all other countries have experienced negative growth.

Faced with the pressure of export decline, the Guangdong furniture industry has expanded its domestic market and the desire to increase its domestic market share has become stronger. A few days ago, the “2013 Guangdong Product Tour Exhibition” was held at the Yangzhou International Exhibition Center. According to preliminary statistics, the sales of the event reached 32 million yuan. This is one of the roving exhibition activities of Guangdong's furniture expansion of domestic demand promotion fees this year.

In May and June 2013, Guangdong Furniture Association held exhibitions in Haikou, Hainan and Hefei, Anhui, attracting many well-known Guangdong furniture brands.

Third and fourth-level market development efforts increased

The reporter learned from the Guangdong Furniture Association that the total value of the furniture industry in Guangdong Province has continued to decline in the country last year, but the overall position remains the leading position in the country. Under the background of new urbanization, many third- and fourth-tier cities outside the province have huge consumption potential and become a new market for Guangdong furniture enterprises to compete.

According to data from the Guangdong Furniture Association, Guangdong's furniture industry's domestic sales growth last year significantly exceeded exports: last year, Guangdong's furniture exports totaled about 15.23 billion US dollars, up 2% year-on-year, the five-year average increase rate reached 7.2%; domestic sales totaled about 20 billion Yuan, a year-on-year increase of 10.4%, the five-year average growth rate reached 17.8%.

According to the estimates of the Guangdong Furniture Association, the total production and sales of the furniture industry in Guangdong this year will reach 330 billion yuan, an increase of 10% over the expected value of last year, accounting for about 25% of the national total. The focus of this year will be to increase the development of the third and fourth-tier markets and strive for a 12.4% increase in domestic sales.

In fact, in August, September and October 2012, the Guangdong Furniture Association hosted a series of furniture promotion activities called “Guangzhou Cargo Promotion Month”, which will be used for large-scale shopping festivals, star concerts, night shopping, and trade-in. Clear price, personalized customization, online shopping, special products, etc. for promotion.

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